IFF
3329 Agriculture Drive
Madison, Wisconsin
53716
United States
HEALTH CATEGORIES
Inspired by nature and distinguished by its world-class bioscience and microbiome capabilities, IFF’s Health & Biosciences division is a leading innovation partner for customers across a broad range of consumer product, industrial and agricultural sectors. IFF’s Health & Biosciences division works closely with our customers to enhance products – and their processes – to deliver safer, healthier and more sustainable solutions.
HOWARU® is our innovative line of clinically mastered probiotic solutions which support full-body wellness, from immune health and beyond. Each robust strain or strain combination provides an array of benefits sure to meet your manufacturing needs and that of your unique consumer. As a trusted global leader in probiotic solutions, we offer the broadest range of robust, clinically-studied strains. You can be confident that our extensive portfolio, strong consumer insights, and unmatched global support and services make us your ideal partner in probiotic innovation.
Our strains are:
- Backed by science
- Identified with the complete genome. Every strain has been sequenced and fully assembled
- Tested for virulence and toxigenic properties and the absence of antibiotic resistance transfer potential
- Tested for toxicity to confirm safety for human consumption
- Formulated and evaluated to ensure viability through the end of shelf life
- Generally Recognized as Safe (GRAS) or FDA notified without objection as a New Dietary Ingredient
- Manufactured in the USA under FDA Good Manufacturing Practices

NUTRITION & HEALTH NEWS
01 Nov 2023 --- Women’s health, novel nutraceuticals and consumer-focused approaches took center stage at this year’s SupplySide West trade show in Las Vegas, Nevada, US (October... Read More
NUTRITION & HEALTH NEWS
24 Oct 2023 --- World Menopause Day may have passed, but discussing menopause throughout the year remains crucial to raising awareness and combating social stigma. Nutrition Insight continues its... Read More
NUTRITION & HEALTH NEWS
18 Oct 2023 --- Each year, October 18 is set aside to raise awareness of menopause, break the stigma and highlight the support options available for improving women’s health and well-being.... Read More
BUSINESS NEWS
16 May 2023 --- Supplements and sports nutrition launches with women’s health claims have been rising steeply since 2017, according to Innova Market Insights. Additionally, the company... Read More
BUSINESS NEWS
05 May 2023 --- As consumer demand and awareness of digestive health and nutricosmetics continues to grow, IFF is launching new solutions based on its Howaru probiotic ingredient. The company has... Read More

19 Sep 2023 --- IFF Health showcases its menopause concept with a variety of botanicals and probiotics as part of its HowarU and Care4U product ranges. These feature a menopause-friendly logo as an additional guarantee of its “women’s health” claims, which includes relief for 48 symptoms. The offerings provide solutions across the 10-15 year span of menopause, are ready-to-use or can be customized for a specific client’s requirements.
08 Oct 2021 --- IFF Health’s Beau Bogemans and Vanessa Azevedo – who originally hails from DuPont Nutrition & Biosciences – give an update about the mega-merger nearly a year after completion. The new company has married DuPont’s science focus with IFF’s production and extraction expertise. The next year is also set to bring a host of launches, including products with women’s health, digestion, immunity and detox positionings.
19 Jun 2019 --- A growing number of food and beverage companies are looking to add cognition-enhancing ingredients to their products, Itay Shafat, Clinical Marketing Manager at Frutarom, tells NutritionInsight. At Vitafoods Europe 2019, Shafat introduced some of the company's convenient formats for delivering brain health ingredients.
19 Sep 2018 --- At Vitafoods Asia 2018, Frutarom Health highlighted a highly bioavailable curcumin product. “We offer a liquid curcumin where the body gets it in a liquid form rather than a powder form. With that the body is able to absorb it much better: in fact 185 times better when compared to the normal powder. Also because it is liquid it allows for application in a beverage. So we expand the possibilities from tablets and capsules into the food space, where you can get a very important health ingredient that is very trendy because the joint health is important, you get it in a liquid and form beverage. You are no longer taking a pill but rather a food item. We see this as very conducive to the Asian consumer who prefers food delivery systems,” says Raimund Hoenes at Frutarom Health.
15 Feb 2016 --- Manufacturers of baked goods and snacks can now include concentrated fruit pieces with authentic provenance in their products thanks to the latest innovation by Taura Natural Ingredients. Tapping into the theme of “Rooted & Real,” Taura’s new URC speciality range includes named-variety fruit ingredients made from France’s unique Normandie apples and apricots du Roussillon, as well as delicious American Concord grapes.