The most widely studied carotenoids – pigments produced by plants and algae, as well as several bacteria and fungi – related to health effects are β-carotene, lycopene, lutein, zeaxanthin and α-carotene. Driven by consumer demand for health and wellness products, carotenoids are experiencing growth in the market. New product launches vary from sweet to savory, including a wide array of flavors to satisfy every palate.

With rising consumer interest in alternative grain products that are positioned as traditional, natural and nutritious, the use of ancient grains in new product launches tracked globally continues to grow with a 23 percent CAGR over the past five years noted by Innova Market Insights. Launch numbers globally are highest in bakery, cereals and ready meals, but snacks also see significant levels of activity. Quinoa is the leading ingredient among ancient grains tracked.