NPD in action: Bone and joint health

Apr 2020

Maintaining the ability to be mobile and active is important for consumers of all ages. Bone and joint health claims are increasingly applied in a variety of products, with a growth of 16 percent globally between 2015 and 2019. The fastest growing categories for bone and joint health claims include Baby & Toddlers, Sports Nutrition, Hot Drinks, Dairy & Non-Dairy, and Snacks.


Nestle Nesvita Hi-Calcium Low Fat UHT Milk (Pakistan). A UHT treated milk drink which contains high levels of calcium (320 mg per serving) and vitamin C for strong bones and joints. Low fat. Move+ is a unique blend of nutrients that contribute not only to the maintenance or function of normal bones but joints as well and are key to normal body movements. Comes in a carton box with 24 Tetra Brik Aseptic carton packs containing 200 ml product. Certified halal. FSC certified.