NPD in action: Clean label supplements

Feb 2019

Interest in dietary supplements has grown as consumers become increasingly knowledgeable about health and wellness. As concern over preservatives and artificial ingredients within this space also rises, clean label has become a standard expectation. This, in turn, influences supplement manufacturers to focus on creating optimal transparent product labels with non-GMO, natural and organic claims.  

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  • Solaray Fermented Shiitake Dietary Supplement: 60 Vegetarian Capsules (Sweden). One hundred vegcaps of fermented shiitake food supplement in a plastic bottle. Organically grown. Contains 500mg of Lentinula edodes mushroom per capsule. Lab verified product. The shiitake fungus is naturally rich in polysaccharides (beta glucans). The fungus is grown on organic, gluten-free whole oats. The fermentation increases the bioavailability and breaks down lignans and phytates that can prevent absorption. The product is suitable for vegans.

NPD in action: Keto offerings

Feb 2019

A string of keto-centric launches in recent times has bolstered the diet’s following and it’s set to be one of the biggest diet trends of 2019. The body reaches a ketogenic state when carbohydrate intake is so low that the body shifts to producing ketones to help fuel organs. According to Innova Market Insights data, new food and beverage launches featuring a keto claim are gaining momentum with an average annual growth of 40 percent globally between 2014 and 2018.

NPD in action: Powerful protein boost

Jan 2019

High protein diets have moved from being a sports nutrition niche to becoming thoroughly mainstream. The trend has shown no signs of stagnating over the past years, with strong NPD across a range of categories. The appeal of protein is now so widespread that even old favorites are being produced in high protein variants. Portable protein solutions create an opportunity for healthy mini-meals as people seek quick, convenient, yet healthy, solutions for busy lifestyles.