NPD in action: Bone and joint health

Aug 2019

Bone and joint health are key concerns in all stages of life, with people prioritizing bone development in children, maintaining bone and joint health in adults, and preventing bone and joint diseases in the elderly. Bone health and joint health claims are increasingly applied across market categories, including supplements.


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Anlene Gold White Coffee Powdered Milk Drink (Philippines). White coffee flavored milk drink with MoveMax formula that contains essential nutrients that work together to care for one's bones, joints and muscles. Comes in a plastic sachet.