NPD in action: Skin health

Sep 2018

Stressful modern lifestyles and society’s emphasis on youthfulness are driving new product launches with skin health claims. Global food and beverage product launches tracked with a skin health claim increased with a CAGR of +10 percent over the past five years. Moreover, manufacturers profit from a rapidly growing plant-based market as plants naturally contain key vitamins and antioxidants that contribute to skin health, such as vitamines A, C and E.

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Kalumi No.4 Beauty Food Collagen Protein Bar with Cheeky Chai (US). Each bar contains a full 12 gram serving of marine collagen. Marine collagen can help hydrate the skin from within and has anti-aging properties. Marine collagen can help combat cellulite. Marine collagen absorbs faster than any other protein source. Turmeric is an anti-inflammatory. Black pepper increases the bio-availability of turmeric. Contains 15g protein. Gluten free. Non GMO.

NPD in action: Immunity boosters

Sep 2018

Probiotic yogurts have increasingly been marketed as immune health boosters, but immune health NPD is expanding its reach in further categories such as soup, bakery and desserts. Turmeric and ginger are the rising stars of product launches featuring an immune health claim tracked over the past five years, with CAGR’s of +48 percent for turmeric and +56 percent for ginger.

NPD in action: Natural energy boosts

Aug 2018

Due to increasingly busy lifestyles, consumers are turning to novel products formulated with traditional “energy boosters” in lieu of tea and coffee. To cope with such requirements, manufacturers are launching products across categories that incorporate, among other ingredients, traditional “energy boosters” such as guarana, yerba mate, ginseng, ginkgo biloba, gaba and Matcha.