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Key trends

Product innovation

A collection of innovative products showcasing emerging trends in the health and nutrition markets.

Trend analysis

Informative visual overviews of the latest innovations, trends and market insights shaping the health and nutrition industry.

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Prebiotic proliferation

Innova Market Insights data indicates a 10% compound annual growth in supplement launches featuring prebiotics from 2020 to 2024. Top health claims included digestive/liver health, immune health, and energy and stamina. GLP-1-friendly claims are on the rise, showing a remarkable 78% CAGR. Inulin emerged as the leading prebiotic ingredient used in these launches.

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Climate-smart production

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Supplements are on the rise

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Mental health support

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