Innova Market Insights: Top Ten Trends for 2020

Dec 2019

“Storytelling: Winning with Words” leads Innova Market Insights’ Top Trends for 2020. As consumers are increasingly captivated by the stories behind their food and beverage products, ingredient benefits are often highlighted in global food and beverage launches, including supplements and nutritional products. Other key trends for 2020 include “The Plant-Based Revolution,” “The Sustain Domain,” “The Right Bite,” and “Tapping into Texture.”


Storytelling: Winning with Words – Nature’s Way Spirulina Organic High Nutrient Superfood Powder (New Zealand). Nature's Way Organic Spirulina is a natural multi-vitamin brimming with over 80 nutrients that are easily digestible and thought to be readily absorbed by the body. Spirulina is one of the richest whole food sources found in nature and provides supports for the immune health, cognitive function and cellular health. This antioxidant substance also gives spirulina its unique blue-green color. Comes in a 120 g resealable plastic pouch.