NPD in action: Energy ingredients

Jan 2020

Consumers are turning toward more holistic choices to gain energy and alertness. Caffeine alternatives and caffeine-based ingredients that stimulate the brain while limiting the side effects of caffeine are seeing a boom in popularity. Adaptogens such as green tea, ginseng, maca, yerba mate and guarana are on the rise in this sector.


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Coca Cola Energy Drink with Coca Cola Taste (Netherlands). Energy drink with caffeine, guarana, B-vitamins and sweeteners, in a 250 ml easy-to-open aluminum can. The only energy drink with a great Coca-Cola taste. Vitamins B3 and B6 contribute to a normal energy-yielding metabolism. Recyclable packaging.