NPD in Action: Superfoods

Aug 2020

Superfoods can be classified as foods that are superior in terms of nutritional value, as well as promoting health and wellbeing. Any food with an approved health claim can be considered or labeled as superfood. Superfood ingredients are widely seen across market categories as consumers remain eager to seek out products that deliver health benefits in a natural way.


Purella Superfoods Peruvian Super Muesli with Goji Berries (Poland). Peruvian super muesli with goji berries, in a 200 g resealable plastic pouch. Muesli-energizing breakfast composed of whole grains and Purella Superfoods with the highest nutritional values. A combination of wholegrain oat flakes with delicious superfoods. Purella Superfoods super muesli is a source of iron, magnesium, vitamin B1, phosphorus and fiber.