A string of keto-centric launches in recent times has bolstered the diet’s following and it’s set to be one of the biggest diet trends of 2019. The body reaches a ketogenic state when carbohydrate intake is so low that the body shifts to producing ketones to help fuel organs. According to Innova Market Insights data, new food and beverage launches featuring a keto claim are gaining momentum with an average annual growth of 40 percent globally between 2014 and 2018.
High protein diets have moved from being a sports nutrition niche to becoming thoroughly mainstream. The trend has shown no signs of stagnating over the past years, with strong NPD across a range of categories. The appeal of protein is now so widespread that even old favorites are being produced in high protein variants. Portable protein solutions create an opportunity for healthy mini-meals as people seek quick, convenient, yet healthy, solutions for busy lifestyles.