NPD in action: Mood food

Dec 2018

There is a rising interest in the role that nutrition can play in emotional wellbeing. Busy lifestyles and everyday stressors are leading consumers to seek out food and beverage products that can offer some mental relief or a balancing effect. Brands are increasingly tapping into the trend of “mood food” and “feel good” claims are featuring on a range of products across several food and beverage categories.

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  • Adya Organic Mango (Belgium). Dried organic mango in a 40g plastic pouch, held in a carton box. Ideal for drinks, smoothies, breakfast cereals, yogurt, pastries and exotic dishes. Gluten free. Lactose free. 100 percent pure. Refined sugar free.Guiltfree. 100 percent mango and nothing else. Certified organic BE-BIO-01 Non EU Agriculture. FSC Certified. Green Dot Certified.

NPD in action: Carotenoids

Nov 2018

The most widely studied carotenoids – pigments produced by plants and algae, as well as several bacteria and fungi – related to health effects are β-carotene, lycopene, lutein, zeaxanthin and α-carotene. Driven by consumer demand for health and wellness products, carotenoids are experiencing growth in the market. New product launches vary from sweet to savory, including a wide array of flavors to satisfy every palate.

NPD in action: Ancient grains

Nov 2018

With rising consumer interest in alternative grain products that are positioned as traditional, natural and nutritious, the use of ancient grains in new product launches tracked globally continues to grow with a 23 percent CAGR over the past five years noted by Innova Market Insights. Launch numbers globally are highest in bakery, cereals and ready meals, but snacks also see significant levels of activity. Quinoa is the leading ingredient among ancient grains tracked.