As cardiovascular disease remains one of the world’s most pressing health concerns, potential nutritional solutions to lowering cholesterol continues to be an innovation focus. Natural and plant-based solutions are increasingly emerging as effective options for reducing the risk of heart disease or for promoting heart health and are featuring more in NPD.

Interest is rising in collagen’s potential for sports nutrition, healthy aging, bone and joint health. Consumers are increasingly looking for preventative health supplements and ingredients, whether it is to support their active lifestyles or healthy aging. While the popularity of collagen will keep growing, consumers will demand more enticing and innovative product formats to incorporate the ingredient into their daily diets. Collagen peptides have a neutral taste profile, therefore can easily be integrated into a range of functional food and drinks.