Novonesis early life nutrition banner featuring a smiling baby with the message “Ready for a lifetime,” highlighting infant health and development.
Albion Creatine MagnaPower banner featuring two athletes high-fiving during a workout, promoting creatine and magnesium for performance.

Key trends

Nutrition focus

In-depth analytical report providing insight into the trends and ingredients driving innovation in the global health and nutrition industry.

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Gut health: Expanding opportunities in healthy aging

Innova Market Insights data indicates growing momentum for gut health in healthy aging, with launches featuring gut health claims growing at a 16% CAGR from October 2021 to September 2026. Consumers are driving the shift: 59% globally say gut health is very important for their whole body. North America leads launch activity at 48%, and postbiotics are the fastest-growing biotic ingredient at a 30% CAGR.

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The rise of cranberry in women’s health

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Infant nutrition reimagined

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Heart health upgrades

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Product innovation

A collection of innovative products showcasing emerging trends in the health and nutrition markets.

Trend analysis

Informative visual overviews of the latest innovations, trends and market insights shaping the health and nutrition industry.

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Brain health supplement boosters

Innova Market Insights data indicates that concentration and focus are top of mind for consumers. Brands are responding by increasing brain health supplement launches. Europe leads brain health supplement launches at 45%, followed by North America at 32%. Vitamins and minerals are the leading subcategory at 31%, capsules are the top format at 33%, and citicoline emerges as an ingredient with great potential for innovation.

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Workout optimization nutrition

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Mind and mood support trends

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Advanced immune support

Novonesis early life nutrition banner featuring a smiling baby with the message “Ready for a lifetime,” highlighting infant health and development.
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