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Key trends

Nutrition focus

In-depth analytical report providing insight into the trends and ingredients driving innovation in the global health and nutrition industry.

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Beauty-boosting nutrition

Innova Market Insights data reveals that consumers are increasingly prioritizing skin health, with many already using supplements to support it. This growing interest is driving innovation in the beauty supplement category, which recorded 4% growth from April 2021 to March 2026. Vitamins remain the leading ingredients in new launches, while collagen peptides continue to emerge as a key area for future innovation.

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Women’s bone and joint health across life stages

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Biotic & HMO innovation trends

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Longevity nutrition: The next era of botanical innovation

Product innovation

A collection of innovative products showcasing emerging trends in the health and nutrition markets.

Trend analysis

Informative visual overviews of the latest innovations, trends and market insights shaping the health and nutrition industry.

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Advanced immune support

Innova Market Insights data shows that consumers globally sought to improve their immune health over the past year. Reflecting this demand, global supplement launches with immune health claims grew by +5% YoY, comparing April 2025–March 2026 with April 2024–March 2025. The Lion’s mane mushroom was the fastest-growing ingredient, with a 19% CAGR (Apr 2021–Mar 2026), while gel formats gained momentum in immune health supplement innovation.

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Cognitive supplement trends

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Trends in menopause supplements

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Sleep & calm enhancers

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