Join EPSGHAN at booth 17, 24–27 June 2026 in Lille, France, with Novonesis branding and a smiling child.

Key trends

Nutrition focus

In-depth analytical report providing insight into the trends and ingredients driving innovation in the global health and nutrition industry.

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Biotic & HMO innovation trends

Data from Innova Market Insights shows a 10% year-over-year increase in early nutrition product launches featuring HMOs and biotic ingredients. Baby formula and milk were the dominant subcategory, accounting for 72% of launches. Meanwhile, baby fruit products recorded the strongest growth in innovation activity. Regionally, APAC led new product developments with a 44% share of total launches.

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Longevity nutrition: The next era of botanical innovation

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Winning active consumers: Engaging textures & bold flavors in sports nutrition

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Performance protein trends

Product innovation

A collection of innovative products showcasing emerging trends in the health and nutrition markets.

Trend analysis

Informative visual overviews of the latest innovations, trends and market insights shaping the health and nutrition industry.

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Trends in menopause supplements

Innova Market Insights data indicates that female consumers take vitamins or minerals to help their hormonal health. This has also been a push for the supplement market, with +17% launches globally for supplements with menopause claims from April 2021 to March 2026. There is also an increase in the demand for menopause supplements with beauty claims.

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Sleep & calm enhancers

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Future of pet nutrition

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Omega-3 supplement market trends

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