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Mood and Sleep

Sep 2022

Supplements are long known to help with mood and sleep. Soothing and calming blend of ingredients can help to relax after a stressful day and fall into quicker sleep. Manufacturers are also aware that consumers check the labels of supplements and together with additional health benefits offer clean label claims, vegetarian or vegan products.

Nutra Champs
Karmacist
Real Unique Formula
Solgar
Warrior
Natreve
Nutrilite
Pura
Jshealth
Nutricelebrity

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Nutra Champs Sleep Dietary Supplement: Natural Berry Flavor, 60 Vegan Gummies (Canada) Melatonin and soothing herbs dietary supplement helps to fall asleep faster and stay asleep longer. Comes in 60 vegan gummies with natural berry flavor, held in a plastic bottle. Sleep gummies are packed with gentle, soothing herbs and nutrients that will have you naturally drifting off into a deep, restful sleep with ease. Wake up rested and refreshed. Made with safe, non-habit forming ingredients, these soothing sleep gummies are bursting with a delicious berry flavor and are designed to help the body wind down and turn off the lights for a deep and restful sleep. Regulate circadian rhythm cycle. Vegan friendly. Non GMO.

Consumers are gravitating towards more health-conscious alternatives when choosing their nutrition options. Supplements that are free of preservatives and synthetic chemicals and those that include simple, transparent ingredients are now becoming more desirable to consumers. These supplements not only deliver beneficial nutrients but are also crafted to avoid any possible health risks.
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Worldwide, there has been a notable increase in people doing sports to care for their bodies. As such, many have turned toward protein-rich products to aid and enhance their muscle recovery, get a boost of energy before and after workouts, and perform better overall in their day-to-day activities. Most of these products are either sugar-free, low sugar or have natural sweeteners, which points to a growing interest in such products. 
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Even though tablets and capsules are still dominating the supplement market, there has been a rise in products that provide other ways of delivering nutrition to consumers. Powders, shots, and jellies are alternatives to pills, with the production of gummies growing over CAGR: +67% in the span of five years (CAGR, 2017-2021).
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Sports performance boosters are experiencing significant growth of +22% (Global, CAGR 2017-2021). Though energy/alertness claims lead, indulgence claims foray their entry at a fast pace with an average annual growth of +29% (Global, CAGR 2017-2021). From an ingredients point of view, besides high and quality protein content and sugar reduction, the removal of stimulants such as caffeine or taurine is gaining more importance to avoid the “crash” after the “boost”. Watch-out for vegan friendly and probiotic ingredients foraying their entry in the segment and setting examples of alternative ways to boost performance.
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Consumers are more interested in the potential health benefits of cannabidiol (CBD) & alternatives to CBD, that deliver similar benefits. This has led to an increase in the inclusion of CBD & alternative ingredients in the supplements and sports nutrition categories. Health/wellness, brain-mood health and insomnia are the top claims in supplement launches with cannabis or hemp ingredients, whereas energy/alertness is among the top health claim in sports nutrition with cannabis or hemp ingredients (Global, 2017-2021).
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Adaptogens

 Jun 2022
As consumers had to deal with uncertainties because of the COVID-19 pandemic, many decided to take personal health into their own hands. This includes seeking out products formulated with natural ingredients with known benefits such as adaptogens. Products with adaptogens are highlighting different benefits like soothing nerves, supporting quality sleep, brain health, concentration and boosting mood. Adaptogens are mostly found in supplements and sports nutrition, however they are also increasingly found in the soft drinks category (Global, 2017-2021).
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