Minerals and vitamins innovation

May 2021
INNOVA MARKET INSIGHTS COMMENTARY
The use of minerals and vitamins in sports nutrition and supplements has increased globally, featuring a +10% year-over-year growth when comparing 2020 and 2019 launches. In 2020, the top subcategory of global sports nutrition and supplements launches tracked with minerals and vitamins was... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Vitamins/Minerals
  2. Sports Powders
  3. Botanical/Herbal Supplements
INGREDIENTS ANALYZED
Food & beverage launches only;
Vitamin C
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+10% (2020 vs 2019)

TOP COMPANY
Prozis

TOP CATEGORY
Supplements

TOP INGREDIENTS
Vitamin C

REGION ANALYZED
Global

DATE ANALYZED
2020 vs 2019

Source: Innova Market Insights

Previous Ingredient Analysis on NutritionInsight.com

The use of natural ingredients in food & beverage launches, including supplements, has decreased globally, featuring a -0.2% year-over-year decline when comparing 2020 and 2019 launches. In 2020, the top categories of global product launches tracked with natural ingredients were Bakery (13%), Confectionery (12%) and Soft Drinks (11%). In 2020, edible oils (41%), non-sucrose sugars (39%) and milk & milk derivatives (37%) were the leading ingredient subcategories among the global product launches tracked with natural ingredients. The top positionings of global product launches tracked with natural ingredients in 2020 were No Additives/Preservatives (19%), Gluten-Free (17%), and High/Source of Protein (10%).
Bone and joint health claims in food & beverage launches, including supplements, are stable globally, featuring +0.2% year-over-year growth when comparing 2020 and 2019 launches. In 2020, the top categories of global product launches tracked with bone and joint health claims were Supplements (49%), Baby & Toddlers (21%) and Dairy & Dairy Alternatives (12%), with calcium, vitamin C and magnesium being the leading ingredients among the product launches tracked. The top health positioning tracked in global product launches also featuring a bone and joint health claim in 2020 was Immune Health (38%).
The use of heart health claims in food & beverage launches has decreased globally, featuring a -9% year-over-year decrease when comparing 2019 and 2020YTD launches. In 2020YTD, the top category of global product launches tracked with a heart health claim was Supplements (54%), with Eicosapentaenoic Acid (EPA) being the leading ingredient among nutraceutical and functional ingredients tracked. The top health positionings of global product launches tracked with heart health claims in 2020YTD were Brain-Mood Health (Supplements) (24%), Immune Health (20%) and Energy & Stamina (Supplements) (15%).
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