Probiotics innovation

Oct 2020
INNOVA MARKET INSIGHTS COMMENTARY
The use of probiotics in food & beverage launches has increased globally, featuring a +13% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top category of global product launches tracked with probiotics was Dairy & Dairy Alternatives (44%), with Lactobacillus acidophilus,... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Spoonable Dairy Yogurt
  2. Probiotics
  3. Drinking Yogurt/Fermented Beverages
INGREDIENTS ANALYZED
Food & beverage launches only;
Lactobacillus acidophilus
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+13% (2019 vs 2018)

TOP COMPANY
Danone

TOP CATEGORY
Dairy & Dairy Alternatives

TOP INGREDIENTS
Lactobacillus acidophilus

REGION ANALYZED
Global

DATE ANALYZED
2019 vs 2018

Source: Innova Market Insights

Previous Ingredient Analysis on NutritionInsight.com

The use of pulses and pulse products (excluding soya) in food & beverage launches has increased globally, featuring a +9% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top categories of global product launches tracked with pulses and pulse products were Ready Meals & Side Dishes (17%), Fruit & Vegetables (12%), Bakery (10%) and Snacks (10%), with peas being the leading ingredient among the pulses and pulse products tracked. The top health positionings of global product launches tracked with pulses and pulse products in 2019 were Gluten-Free (23%), No Additives/Preservatives (21%) and High/Source of protein (21%).
The use of “superfruits” in food & beverage launches is increasing globally, featuring a +8.7% year-over-year growth when comparing 2018 and 2019 launches. In 2019, the top categories of global product launches tracked with “superfruits” were Soft Drinks (14%), Confectionery (12%) and Bakery (12%) with Coconut being the leading “superfruit” among the ingredients tracked. The top positionings of global product launches tracked with “superfruits” in 2019 were No Additives/Preservatives (20%), Gluten-Free (19%) and Organic (13%).
The use of dietary fibers in food & beverage launches has increased globally, featuring a +13% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top category of global product launches tracked with dietary fibers was Dairy (13%), with maltodextrin being the leading ingredient among the dietary fibers tracked. The top health positionings of global product launches tracked with dietary fibers in 2019 were Gluten-Free (16%), No Additives/Preservatives (15%) and High/Source of Protein (13%).
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