Share

Supporting Immunity innovation

Sep 2023
INNOVA MARKET INSIGHTS COMMENTARY
The use of immunity support claims in supplements & sports nutrition launches is increasing globally at +13% annually over the last five years. Supplements accounted for most product launches in July 2022-June 2023 (88%), vitamin C was the leading ingredient (39%). In the same period, energy... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Vitamins/Minerals
  2. Botanical/Herbal Supplements
  3. Sports Powders
INGREDIENTS ANALYZED
Food & beverage launches only;
Vitamin C
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+13% (2023 vs 2018)

TOP COMPANY
Holland & Barrett

TOP CATEGORY
Supplements

TOP INGREDIENTS
Vitamin C

REGION ANALYZED
Global (Excluding Russia)

DATE ANALYZED
2023 vs 2018

Previous Ingredient Analysis on NutritionInsight.com

Supplement launches with prebiotic & probiotic ingredients are increasing globally, featuring a 10% average annual growth when comparing 2018 and 2022 launches. In 2022, the top sub-category of supplement launches tracked with prebiotic & probiotic ingredients is Probiotics (40%). In 2022, Lactobacillus Acidophilus (30%) is the leading ingredient among supplement launches with prebiotic & probiotic ingredients. The top supplement positionings tracked with prebiotic & probiotic ingredients in 2022 were Digestive/Liver Health (55%), Immune Health (43%) and Energy & Stamina  (19%).
Food & beverage (including supplements) with gut-brain-axis claims are increasing globally, featuring a +2% average annual growth when comparing 2018- and 2022-year launches. In 2022, the top sub-category of food & beverage (including supplements) with gut-brain-axis claims tracked is Baby & Toddlers (66%). In 2022, Vitamin C (58%) is the leading ingredient among food & beverage (including supplements) with gut-brain-axis claims launches. The top positionings of global food & beverage (including supplements) with gut-brain-axis claim launches tracked in 2022 are Brain Health  (83%), Digestive/Gut Health (83%), and Immune Health  (55%).
The sports nutrition sector experienced 9% year-over-year growth globally when comparing 2021 and 2022 launches. In 2022, the top sub-category of global sports nutrition launches tracked is sports powders at 62%, with suclarose clocked as taking the lead among ingredients in sports nutrition launches at 46%. The top positionings of global sports nutrition launches tracked in 2022 are high source of protein at 42%, energy and alertness at 33% and gluten-free at 28%.
«12345...38»