Nutraceuticals & functional ingredients innovation
Nov 2023
ABSTRACT
The use of nutraceutical & functional ingredients in supplements & sports nutrition launches is increasing globally, featuring a 7% year-on-year growth when comparing the period from July 2021 to June 2023 launches. Two out of three launches with such ingredients were supplements, with... More

TOP 3 SUB-CATEGORIES
- Sports Powders
- Botanical/Herbal Supplements
- Vitamins/Minerals
TRENDING

TRENDING
UP
UP
Global (excluding Russia)
REGION
ANALYZED
ANALYZED
+7%
2021 VS 2023
INGREDIENTS ANALYZED
Food & beverage launches only;
Caffeine
Caffeine
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+7% (2021 vs 2023)
TOP COMPANY
Holland & Barrett
TOP CATEGORY
Supplement
TOP INGREDIENTS
Caffeine
REGION ANALYZED
Global (excluding Russia)
DATE ANALYZED
2021 vs 2023
+7% (2021 vs 2023)
TOP COMPANY
Holland & Barrett
TOP CATEGORY
Supplement
TOP INGREDIENTS
Caffeine
REGION ANALYZED
Global (excluding Russia)
DATE ANALYZED
2021 vs 2023
Source: Innova Market Insights
Previous Ingredient Analysis on NutritionInsight.com
Fiber fortification innovation
Oct 2023
The use of fiber ingredients in supplements & sports nutrition launches is increasing globally, featuring a 4% year-on-year growth in the period from July 2021 to June 2023. In the period from July 2022 to June 2023, supplements (65%) was the top subcategory for fiber ingredients. Many supplement launches with fiber ingredients featured an immune health claim.
Supporting Immunity innovation
Sep 2023
The use of immunity support claims in supplements & sports nutrition launches is increasing globally at +13% annually over the last five years. Supplements accounted for most product launches in July 2022-June 2023 (88%), vitamin C was the leading ingredient (39%). In the same period, energy & stamina, brain-mood health and bone health held the top positionings, while product launches with a mental acuity claim experienced the strongest growth (+73%).
World of Biotics innovation
Aug 2023
Supplement launches with prebiotic & probiotic ingredients are increasing globally, featuring a 10% average annual growth when comparing 2018 and 2022 launches. In 2022, the top sub-category of supplement launches tracked with prebiotic & probiotic ingredients is Probiotics (40%). In 2022, Lactobacillus Acidophilus (30%) is the leading ingredient among supplement launches with prebiotic & probiotic ingredients. The top supplement positionings tracked with prebiotic & probiotic ingredients in 2022 were Digestive/Liver Health (55%), Immune Health (43%) and Energy & Stamina (19%).