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Skincare innovation

May 2024
ABSTRACT
Innova Market Insights data indicates that supplement launches with skin health claims are increasing globally, featuring a +9% year-over-year growth when comparing 2022 and 2023. In 2023, the top subcategory of global skin health supplements launches was Hair, Skin & Nails (42%). More rightarrow
TOP 3 SUB-CATEGORIES
  1. Hair, Skin & Nails
  2. Vitamins/Minerals
  3. Botanical/Herbal Supplements
INGREDIENTS ANALYZED
Food & beverage launches only;
Vitamin C
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+9% (2023 vs 2022)

TOP COMPANY
Biotechusa

TOP CATEGORY
Supplements

TOP INGREDIENTS
Vitamin C

REGION ANALYZED
Global (Excluding Russia)

DATE ANALYZED
2023 vs 2022

Previous Ingredient Analysis on NutritionInsight.com

Innova Market Insights data indicates that supplement launches are on the rise globally, with an average annual growth of 5% from 2019 to 2023. In 2023, botanical/herbal Supplements was the leading subcategory, taking 24% of NPD. Vitamin C was the leading ingredient, while immune health was the leading positioning.
Innova Market Insights data suggests that the use of bone health claims in supplements is increasing globally, featuring a +7% year-over-year growth when comparing 2022 and 2023. In 2023, vitamin D3 (45% of product launches) was the leading ingredient for bone health supplements.
Innova Market Insights data indicates that the use of insomnia claims in supplement launches is increasing globally, with a +4% year-on-year growth from October 2021 to September 2023. The largest share of launches was in the Botanical/Herbal Supplements subcategory. Notably, Melatonin emerges as the primary ingredient in supplements for sleep.
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