Cognitive Enhancement innovation
Aug 2022
INNOVA MARKET INSIGHTS COMMENTARY
The use of cognitive enhancement in supplements & sports nutrition launches is increasing globally, featuring a +20% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top category of global product launches tracked with cognitive enhancement claim is Vitamins/Minerals... More 
TOP 3 SUB-CATEGORIES
- Vitamins/Minerals
- Botanical/Herbal Supplements
- Baby Formula/Milk
TRENDING
TRENDING
UP
UP
Global
REGION
ANALYZED
ANALYZED
+20%
2020 VS 2021
INGREDIENTS ANALYZED
Food & beverage launches only;
Vitamin C
Vitamin C
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+20% (2020 vs 2021)
TOP COMPANY
Nestle
TOP CATEGORY
Supplements
TOP INGREDIENTS
Vitamin C
REGION ANALYZED
Global
DATE ANALYZED
2020 vs 2021
+20% (2020 vs 2021)
TOP COMPANY
Nestle
TOP CATEGORY
Supplements
TOP INGREDIENTS
Vitamin C
REGION ANALYZED
Global
DATE ANALYZED
2020 vs 2021
Source: Innova Market Insights
Previous Ingredient Analysis on NutritionInsight.com
Plant-based innovation
Jul 2022
The use of plant-based claims in supplements & sports nutrition launches, is increasing globally, featuring a +25% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top subcategories of global supplements and sports nutrition launches tracked with plant-based claims are vitamins/minerals (22%), botanical/herbal supplements (22%) and sports powders (17%). In 2021, turmeric, beetroot and curcumin are the leading ingredients among the supplements & sports nutrition launches tracked with plant-based claim. The top positionings of global product launches tracked with plant based claim in 2021 are immune health (31%), brain-mood health (24%), and energy & stamina (22%).
Probiotic ingredients innovation
Jun 2022
The use of probiotic ingredients in supplements and sports nutrition launches is increasing globally, featuring a +24% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top subcategories of global supplements & sports nutrition launches tracked with probiotic ingredients are probiotics (49%), sports powders (13%), and vitamins/minerals (9%). In 2021, lactobacillus acidophilus is the leading probiotic ingredient among the global supplements & sports nutrition launches tracked with probiotic ingredients. The top health positionings of global supplements & sports nutrition launches tracked with probiotic ingredients in 2021 are digestive health (64%), immune health (47%), and energy (14%).
The use of vitamin/mineral ingredients in supplements & sports nutrition launches, increased globally, featuring a +16% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top subcategory of global supplements & sports nutrition launches tracked with vitamin/mineral ingredients was Vitamins/Minerals (31%). The top ingredients of global supplements & sports nutrition launches tracked with vitamin/mineral ingredients in 2021 were vitamin C (40%), magnesium (40%), and vitamin B6 (29%). The top positionings of global supplements & sports nutrition launches tracked with vitamin/mineral ingredients in 2021 were immune health (34%), energy/stamina/alertness (33%), and brain health (24%).
