Cognitive Enhancement innovation

Aug 2022
INNOVA MARKET INSIGHTS COMMENTARY
The use of cognitive enhancement in supplements & sports nutrition launches is increasing globally, featuring a +20% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top category of global product launches tracked with cognitive enhancement claim is Vitamins/Minerals... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Vitamins/Minerals
  2. Botanical/Herbal Supplements
  3. Baby Formula/Milk
INGREDIENTS ANALYZED
Food & beverage launches only;
Vitamin C
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+20% (2020 vs 2021)

TOP COMPANY
Nestle

TOP CATEGORY
Supplements

TOP INGREDIENTS
Vitamin C

REGION ANALYZED
Global

DATE ANALYZED
2020 vs 2021

Source: Innova Market Insights

Previous Ingredient Analysis on NutritionInsight.com

The use of plant-based claims in supplements & sports nutrition launches, is increasing globally, featuring a +25% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top subcategories of global supplements and sports nutrition launches tracked with plant-based claims are vitamins/minerals (22%), botanical/herbal supplements (22%) and sports powders (17%). In 2021, turmeric, beetroot and curcumin are the leading ingredients among the supplements & sports nutrition launches tracked with plant-based claim. The top positionings of global product launches tracked with plant based claim in 2021 are immune health (31%), brain-mood health (24%), and energy & stamina (22%).
The use of probiotic ingredients in supplements and sports nutrition launches is increasing globally, featuring a +24% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top subcategories of global supplements & sports nutrition launches tracked with probiotic ingredients are probiotics (49%), sports powders (13%), and vitamins/minerals (9%). In 2021, lactobacillus acidophilus is the leading probiotic ingredient among the global supplements & sports nutrition launches tracked with probiotic ingredients. The top health positionings of global supplements & sports nutrition launches tracked with probiotic ingredients in 2021 are digestive health (64%), immune health (47%), and energy (14%).
The use of vitamin/mineral ingredients in supplements & sports nutrition launches, increased globally, featuring a +16% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top subcategory of global supplements & sports nutrition launches tracked with vitamin/mineral ingredients was Vitamins/Minerals (31%). The top ingredients of global supplements & sports nutrition launches tracked with vitamin/mineral ingredients in 2021 were vitamin C (40%), magnesium (40%), and vitamin B6 (29%). The top positionings of global supplements & sports nutrition launches tracked with vitamin/mineral ingredients in 2021 were immune health (34%), energy/stamina/alertness (33%), and brain health (24%).
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