Superfruits innovation

Aug 2020
INNOVA MARKET INSIGHTS COMMENTARY
The use of “superfruits” in food & beverage launches is increasing globally, featuring a +8.7% year-over-year growth when comparing 2018 and 2019 launches. In 2019, the top categories of global product launches tracked with “superfruits” were Soft Drinks (14%), Confectionery (12%) and Bakery (12%)... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Sweet biscuits/cookies
  2. Juices & Nectars
  3. Fruit-Based Snacks
INGREDIENTS ANALYZED
Food & beverage launches only;
Coconut
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+8.7% (2019 vs 2018)

TOP COMPANY
Danone

TOP CATEGORY
Soft Drinks

TOP INGREDIENTS
Coconut

REGION ANALYZED
Global

DATE ANALYZED
2019 vs 2018

Source: Innova Market Insights

Previous Ingredient Analysis on NutritionInsight.com

The use of dietary fibers in food & beverage launches has increased globally, featuring a +13% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top category of global product launches tracked with dietary fibers was Dairy (13%), with maltodextrin being the leading ingredient among the dietary fibers tracked. The top health positionings of global product launches tracked with dietary fibers in 2019 were Gluten-Free (16%), No Additives/Preservatives (15%) and High/Source of Protein (13%).
The use of vitamins in food & beverage launches has increased globally, featuring a +6% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top category of global product launches tracked with vitamins was Bakery (18%) and the leading vitamin ingredient tracked in global product launches was vitamin C (56%). The top health positionings of global product launches tracked with vitamins in 2019 were Vitamin/Mineral Fortified (7%), Energy/Alertness (6%) and Digestive/Gut Health (5%).
The use of botanicals in food & beverage launches, including supplements has increased globally, featuring a +6% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top category of global product launches tracked with botanicals was Sauces & Seasonings (19%), with garlic being the leading ingredient among the botanicals tracked. The top health positionings of global product launches tracked with botanicals in 2019 were Gluten-Free (15%), Organic (9%) and Natural (6%).
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