Fiber innovation

Sep 2021
INNOVA MARKET INSIGHTS COMMENTARY
The use of fiber in supplements and sports nutrition launches has increased globally, featuring a +4% year-over-year growth when comparing 2020 and 2019 launches. In 2020, the top subcategory of global supplement and sports nutrition launches tracked with fiber was Sports Powders (21%). In 2020,... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Sports Powders
  2. Vitamins/Minerals
  3. Botanical/Herbal Supplements
INGREDIENTS ANALYZED
Food & beverage launches only;
Hydroxypropyl methylcellulose
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+4% (2020 vs 2019)

TOP COMPANY
Prozis

TOP CATEGORY
Sports powders

TOP INGREDIENTS
Hydroxypropyl methylcellulose

REGION ANALYZED
Global

DATE ANALYZED
2020 vs 2019

Source: Innova Market Insights

Previous Ingredient Analysis on NutritionInsight.com

The use of fatty acids in supplements and sports nutrition has decreased globally, featuring a -9% year-over-year decline when comparing 2020 and 2019 launches. In 2020, the top subcategory of global supplements and sports nutrition launches with fatty acids was Essential Fatty Acids (62%). In 2020, omega 3 was the leading fatty acid ingredient among global supplements and sports nutrition launches with fatty acids (78%), followed by oleic acid (18%) and omega 6 (17%). The top health positionings of global supplements and sports nutrition launches with fatty acids in 2020 were Brain-Mood Health (51%), Heart Health (49%) and Eye Health (32%).
The use of cognitive enhancement related claims in sports nutrition and supplements has increased globally, featuring a +13% year-over-year growth when comparing 2020 and 2019 launches. In 2020, the top subcategory of global sports nutrition and supplement launches in the cognitive enhancement segment was Vitamins/Minerals (29%). In 2020, magnesium and vitamin B6 were the leading ingredients among global sports nutrition and supplements launches (29%) in the cognitive enhancement segment, followed by vitamin B12 (25%) and vitamin C (20%). The top health positionings of global sports nutrition and supplement launches in the cognitive enhancement segment in 2020 were Energy & Stamina (34%), Immune Health (29%) and Mental Acuity (23%).
The use of probiotics in sports nutrition and supplements has decreased globally, featuring a -18% year-over-year decline when comparing 2020 and 2019 launches. In 2020, the top subcategory of global sports nutrition and supplement launches tracked with probiotics was Probiotics (Supplements) (59%). In 2020, Lactobacillus acidophilus was the leading ingredient among the probiotics tracked (46%), followed by Lactobacillus rhamnosus (31%) and Bifidobacterium lactis (27%). The top health positionings of global sports nutrition and supplement launches tracked with probiotics in 2020 were Digestive/Liver Health (63%), Immune Health (41%) and Energy & Stamina (11%).
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