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Bone strength innovation

Feb 2024
ABSTRACT
Innova Market Insights data suggests that the use of bone health claims in supplements is increasing globally, featuring a +7% year-on-year growth when comparing 2022 and 2023. In 2023, vitamin D3 (45% of product launches) was the leading ingredient for bone health supplements. More rightarrow
TOP 3 SUB-CATEGORIES
  1. Vitamins/Minerals
  2. Hair Skin & Nails
  3. Botanical/Herbal Supplements
INGREDIENTS ANALYZED
Food & beverage launches only;
Vitamin D3
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+7% (2022 vs 2023)

TOP COMPANY
Holland & Barrett

TOP CATEGORY
Supplements

TOP INGREDIENTS
Vitamin D3

REGION ANALYZED
Global (excluding Russia)

DATE ANALYZED
2022 vs 2023

Previous Ingredient Analysis on NutritionInsight.com

Innova Market Insights data indicates that the use of insomnia claims in supplement launches is increasing globally, with a +4% year-on-year growth from October 2021 to September 2023. The largest share of launches was in the Botanical/Herbal Supplements subcategory. Notably, Melatonin emerges as the primary ingredient in supplements for sleep.
Innova Market Insights data suggests that plant-based claims in sports nutrition is gaining momentum globally with a 25% year-over-year growth from October 2021 to September 2023. Sports powders dominated as the top subcategory, capturing 64% share of launches. Pea protein reigns supreme at 30% among tracked plant-based protein.
The use of skin health claims in supplements & sports nutrition launches, is increasing globally, featuring a 12% year-on-year growth when comparing October 2021 to September 2023 launches. The top category for these products was supplements, with vitamin C as the leading ingredient. 
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