Herbal extracts innovation
Mar 2019
INNOVA MARKET INSIGHTS COMMENTARY
The use of herbal extracts in food & beverage launches has increased globally, featuring a +25% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top categories of global product launches tracked with herbal extracts were Supplements (14%), Soft Drinks (11%), and Sauces &... More 
TOP 3 SUB-CATEGORIES
- Botanical/Herbal Supplements
- Beer
- Tea
TRENDING
TRENDING
UP
UP
Global
REGION
ANALYZED
ANALYZED
+25%
2018 VS 2017
INGREDIENTS ANALYZED
Food & beverage launches only;
Rosemary Extract
Rosemary Extract
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+25% (2018 vs 2017)
TOP COMPANY
Myprotein
TOP CATEGORY
Supplements
TOP INGREDIENTS
Rosemary Extract
REGION ANALYZED
Global
DATE ANALYZED
2018 vs 2017
+25% (2018 vs 2017)
TOP COMPANY
Myprotein
TOP CATEGORY
Supplements
TOP INGREDIENTS
Rosemary Extract
REGION ANALYZED
Global
DATE ANALYZED
2018 vs 2017
Source: Innova Market Insights
Previous Ingredient Analysis on NutritionInsight.com
Marine oils innovation
Feb 2019
The use of marine oils in food & beverage launches is increasing globally, featuring a +3% year-over-year growth when comparing 2018H1 and 2017H1 launches. In 2018H1, the top category of global product launches tracked with marine oils was Baby & Toddlers (57%), with Fish Oil being the leading ingredient among the ingredients tracked. The top health positionings of global product launches tracked with marine oils in 2018H1 were DHA (35%), Digestive/Gut Health (30%), and Brain Health (27%).
Weight Management innovation
Jan 2019
Weight management claims in food and beverage launches are decreasing globally, featuring a -13% year-over-year growth when comparing 2017H1 and 2018H1 launches.In 2018H1, the top category of global product launches tracked with a weight management claim is Sports Nutrition (31%), with Calcium (26%) being the leading ingredient among launches tracked with a weight management claim.The top health positionings of global product launches tracked with a weight management claim in 2018H1 are High/Source of Fiber (34%), Energy/Alertness (31%), and Sports & Recovery (30%).
Amino acids innovation
Dec 2018
The use of amino acids increases by 9.3% from 2016 to 2017. The leading category for tracked launches globally in 2017 is sports nutrition (39%). The leading amino acid ingredients used in all 2017 food & beverage launches tracked were Taurine (31%), Leucine (23%), Isoleucine (21%). The fastest growing health positionings from 2016 to 2017: Sugar free (66.5%), Energy and Alertness (63%), High/Source of protein (52%), High/Source of Fiber (50%), Low calorie (+50%)*.
