Sports nutrition innovation

Jun 2023
INNOVA MARKET INSIGHTS COMMENTARY
The sports nutrition sector experienced 9% year-over-year growth globally when comparing 2021 and 2022 launches. In 2022, the top sub-category of global sports nutrition launches tracked is sports powders at 62%, with suclarose clocked as taking the lead among ingredients in sports nutrition... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Sports Powders
  2. Sports Bars
  3. Sports Supplements
INGREDIENTS ANALYZED
Food & beverage launches only;
Sucralose
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+9% (2021 vs 2022)

TOP COMPANY
Bulk

TOP CATEGORY
Sports Nutrition

TOP INGREDIENTS
Sucralose

REGION ANALYZED
Global

DATE ANALYZED
2021 vs 2022

Previous Ingredient Analysis on NutritionInsight.com

Cognitive support claims in sports nutrition and supplements is increasing globally, featuring a 2% year-over-year growth when comparing 2021 and 2022 launches. In 2022, the top category of global product launches tracked with cognitive support is supplements at 88% and vitamin B6 is the leading ingredient in sports nutrition and supplements at 27%. The top positioning for global product launches tracked with cognitive support in 2022 is brain-mood health at 83%.
Globally, F&B and supplement product launches featuring eye health claims have increased +7% year when comparing launches in 2018 and 2022 (CAGR). Supplements was the top category of launches with babies and toddlers coming in second. Vitamin C was the leading ingredient and vitamin A took the second spot. The top positionings tracked with eye health claims over the from 2021 to 2022 was brain health, brain-mood and DHA.
According to Innova Market Insights, the use of bone strength claims in food and beverages (including supplements) launches is decreasing globally, featuring a 17% year-over-year decline when comparing 2021 and 2022 launches. Babies and toddlers is the top category of global product launches tracked with cardiovascular impact claims at 42% and vitamin C is the leading ingredient among the cardiovascular impact claims at 40%. The top positionings paired with mobility were protein, immune health and brain health.
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