Health claims innovation

Nov 2021
INNOVA MARKET INSIGHTS COMMENTARY
The use of health claims in supplements and sports nutrition launches has increased globally, featuring a +2% year-over-year growth when comparing 2020 and 2019 launches. In 2020, the top subcategory of global supplements and sports nutrition launches tracked with health claims was sports powders... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Sports Powders
  2. Vitamins/Minerals
  3. Botanical/Herb Supplements
INGREDIENTS ANALYZED
Food & beverage launches only;
Vitamin C
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+2% (2020 vs 2019)

TOP COMPANY
Prozis

TOP CATEGORY
Supplements

TOP INGREDIENTS
Vitamin C

REGION ANALYZED
Global

DATE ANALYZED
2020 vs 2019

Source: Innova Market Insights

Previous Ingredient Analysis on NutritionInsight.com

The use of nutraceutical and functional ingredients in food and beverage launches, including supplements, has increased globally, featuring a +3% year-over-year growth when comparing 2020 and 2019 launches. In 2020, the top category of global product launches tracked with nutraceutical and functional ingredients was Supplements (19%). In 2020, the top ingredients of global product launches tracked with nutraceutical and functional ingredients were turmeric (6%), potassium chloride (3%) and potassium iodide (3%). The top positionings of global product launches tracked with nutraceutical & functional ingredients in 2020 were No Additives/Preservatives (8%), Gluten-Free (7%) and High/Source of Protein (7%).
Fiber innovation Sep 2021
The use of fiber in supplements and sports nutrition launches has increased globally, featuring a +4% year-over-year growth when comparing 2020 and 2019 launches. In 2020, the top subcategory of global supplement and sports nutrition launches tracked with fiber was Sports Powders (21%). In 2020, hydroxypropyl methylcellulose (31%), maltodextrin (30%) and xanthan gum (13%) were the leading ingredients among global supplement and sports nutrition launches tracked with fiber. The top positionings of global supplement and sports nutrition launches tracked with fiber in 2020 were High/Source of Protein (24%), Immune Health (20%) and Brain/Mood Health (14%).
The use of fatty acids in supplements and sports nutrition has decreased globally, featuring a -9% year-over-year decline when comparing 2020 and 2019 launches. In 2020, the top subcategory of global supplements and sports nutrition launches with fatty acids was Essential Fatty Acids (62%). In 2020, omega 3 was the leading fatty acid ingredient among global supplements and sports nutrition launches with fatty acids (78%), followed by oleic acid (18%) and omega 6 (17%). The top health positionings of global supplements and sports nutrition launches with fatty acids in 2020 were Brain-Mood Health (51%), Heart Health (49%) and Eye Health (32%).
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