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Sports nutrition innovation

Oct 2018

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    Key Takeouts

    GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES

    +18% (2016 vs 2017)

    Top Company

    Top Category

    Top Ingredient

    Region Analyzed

    Global

    Date Analyzed

    2016 vs 2017

    Innova Market Insights Commentary

    The sports nutrition category showed an expressive increase in 2017, featuring +18% in 2017 vs. 2016. The leading subcategory for product launches tracked globally in 2017 is Sports Powders (51%). The leading protein ingredients used in all 2017 sports nutrition launches tracked are Whey Protein Isolate (22%), Whey Protein Concentrate (20%) and ... More rightarrow

    Top 3 Sub-Categories

    Trending

    uparrow
    trending up
    Global
    Region
    Analyzed
    +18%
    2017 vs 2016

    Ingredients analyzed

    Food & beverage launches only;

    Source: Innova Market Insights

Previous Ingredient Analysis on NutritionInsight.com

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Probiotics innovation Sep 2018

The use of probiotics increased by +9.5% in 2017 vs. 2016. The leading category for product launches tracked globally in 2017 was Dairy (60%). The leading probiotics used in all 2017 food & beverages launches tracked were Streptococcus Thermophilus (29%), Lactobacillus Acidophilus (26%) and Lactobacillus Bulgaricus (25%). The most featured health positionings with a positive growth from 2016 to 2017 were Probiotics (+27%), Gluten Free (+3.2%) and High/Source of Protein (+42%).

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Superfruits innovation Aug 2018

The use of superfruits decreased by -12.8% in 2017 vs. 2016. The leading category for tracked launches globally in 2017 was Soft Drinks (30%). The leading superfruit ingredients used in all 2017 food & beverage launches tracked were Pomegranate (23%), Goji (11%), Acai (8.2%). The fastest growing health positionings from 2016 to 2017: Probiotics (+45%), Low Sugar (+15%), Lactose Free (+12%), No Added Sugar (+12%), Immune Health (+10%).

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Dietary fibers innovation Jul 2018

The use of dietary fibers increased by +4.6% in 2017 vs. 2016. The leading category for tracked launches globally in 2017 was Bakery (19%). The leading dietary fiber ingredients used in all 2017 food & beverage launches tracked were Inulin (22%), Oligofructose (17%) and Polydextrose (12%). The most featured health positionings with a positive growth from 2016 to 2017: High/Source Of Protein (+36%), High/Source Of Fiber (+19%), Gluten Free (+11%), Low Fat (+9%), and No Additives/Preservatives (+7%).