Cardiovascular impact innovation
Feb 2023
INNOVA MARKET INSIGHTS COMMENTARY
According to Innova Market Insights, the use of cardiovascular impact claims in F&B product and supplement launches is decreasing globally, with a marked -10% year-over-year decline when comparing 2020/Q4 – 2021/Q3 and 2021/Q4 – 2022/Q3 launches. Supplements is top category of... More

TOP 3 SUB-CATEGORIES
- Vitamins/Minerals
- Botanical/Herbal Supplements
- Essential Fatty Acids
TRENDING

TRENDING
DOWN
DOWN
Global
REGION
ANALYZED
ANALYZED
-10%
2021 VS 2022
INGREDIENTS ANALYZED
Food & beverage launches only;
Vitamin C
Vitamin C
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
-10% (2021 vs 2022)
TOP COMPANY
Nutraceutical
TOP CATEGORY
Supplements
TOP INGREDIENTS
Vitamin C
REGION ANALYZED
Global
DATE ANALYZED
2021 vs 2022
-10% (2021 vs 2022)
TOP COMPANY
Nutraceutical
TOP CATEGORY
Supplements
TOP INGREDIENTS
Vitamin C
REGION ANALYZED
Global
DATE ANALYZED
2021 vs 2022
Source: Innova Market Insights
Previous Ingredient Analysis on NutritionInsight.com
Weight control innovation
Jan 2023
According to Innova Market Insights, weight management claims in supplements are decreasing, shrinking by 24% year-over-year decline globally since 2020 Q4. From 2021 Q4 to 2022 Q3, the top subcategory was weight loss and the top ingredient was magnesium stearate. Meanwhile, the top positionings paired with weight management were digestive and liver health, energy and stamina and immune health.
Digestive health innovation
Dec 2022
The use of digestive health claims in supplements and sports nutrition launches is increasing globally, featuring a +32% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top subcategory of global supplements and sports nutrition launches tracked with digestive health claims is botanical/herbal supplements (25%). In 2021, Vitamin C (20%) is the leading ingredient among global supplements and sports nutrition launches tracked with digestive health claims.
Mobility innovation
Nov 2022
According to Innova Market Insights, the use of mobility claims in sports and nutrition supplements increased by 17% from 2020 to 2021. The top subcategory to be paired with mobility claims was vitamins/minerals, with vitamin D3 taking the lead in the paired mobility space. The top positionings paired with mobility were immune health, skin health and energy and stamina.