Vitamins innovation

Jun 2019
INNOVA MARKET INSIGHTS COMMENTARY
The use of vitamins in food & beverage launches has increased globally, featuring a +5% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top categories of global product launches tracked with vitamins were bakery (19%), soft drinks (13%) and baby & toddlers (11%), with... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Sweet Biscuits/Cookies
  2. Bread & Bread Products
  3. Baby Formula/Milk
INGREDIENTS ANALYZED
Food & beverage launches only;
Vitamin C
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+5% (2018 vs 2017)

TOP COMPANY
Nestle

TOP CATEGORY
Bakery

TOP INGREDIENTS
Vitamin C

REGION ANALYZED
Global

DATE ANALYZED
2018 vs 2017

Source: Innova Market Insights

Previous Ingredient Analysis on NutritionInsight.com

The use of botanicals in food & beverage launches has increased globally, featuring a +11% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top categories of global product launches tracked with botanicals were sauces & seasonings (20%), ready meals & side dishes (13%), and snacks (11%) with garlic being the leading ingredient among the botanical ingredients tracked. The top health positionings of global product launches tracked with botanicals in 2018 were no additives/preservatives (18%), gluten free (16%), and organic (10%).
The use of energy ingredients in food & beverage launches has increased globally, featuring a +57% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top category of global product launches tracked with energy ingredients was soft drinks (48%), with caffeine being the leading ingredient among the ingredients tracked. The top health positionings of global product launches tracked with energy ingredients in 2018 were energy/alertness (37%), sports & recovery (29%), and sugar free (18%).
The use of herbal extracts in food & beverage launches has increased globally, featuring a +25% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top categories of global product launches tracked with herbal extracts were Supplements (14%), Soft Drinks (11%), and Sauces & Seasonings (10%), with Rosemary Extract being the leading ingredient among the ingredients tracked. The top health positionings of global product launches tracked with herbal extracts in 2018 were No Additives/Preservatives (18%), Gluten Free (15%), and Organic (9%).
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