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Managing menopause innovation

Jul 2024
ABSTRACT
Innova Market Insights data indicates that supplement launches with menopause claims are increasing globally, featuring a +15% year-over-year growth when comparing Apr 2022 – Mar 2023 and Apr 2023 – Mar 2024 launches. In Apr 2023 – Mar 2024, the top subcategory of global... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Women Specialty
  2. Botanical/Herbal Supplements
  3. Vitamins/Minerals
INGREDIENTS ANALYZED
Food & beverage launches only;
Vitamin B6
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+15% (2022 vs 2024)

TOP COMPANY
Boots

TOP CATEGORY
Supplements

TOP INGREDIENTS
Vitamin B6

REGION ANALYZED
Global (excluding Russia)

DATE ANALYZED
2022 vs 2024

Previous Ingredient Analysis on NutritionInsight.com

Innova Market Insights data indicates that global launches of supplements & sports nutrition products with joint health claims are on the rise, with a +9% year-over-year growth from April 2022 to March 2024. Supplements dominated these launches with an 89% share of NPD. Vitamin C emerged as the leading ingredient, featuring in 36% of joint health products.
Innova Market Insights data indicates that supplement launches with skin health claims are increasing globally, featuring a +9% year-over-year growth when comparing 2022 and 2023. In 2023, the top subcategory of global skin health supplements launches was Hair, Skin & Nails (42%).
Innova Market Insights data indicates that supplement launches are on the rise globally, with an average annual growth of 5% from 2019 to 2023. In 2023, botanical/herbal Supplements was the leading subcategory, taking 24% of NPD. Vitamin C was the leading ingredient, while immune health was the leading positioning.
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