Weight management diet trends innovation

Jan 2022
INNOVA MARKET INSIGHTS COMMENTARY
The use of weight management claims in supplements and sports nutrition launches has increased globally, featuring a +12% year-over-year growth when comparing 2021 and 2020 launches. In 2021, the top subcategory of global product launches tracked with weight management claims was Sports Powders... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Sports Powder
  2. Weight Loss
  3. Botanical/Herbal Supplements
INGREDIENTS ANALYZED
Food & beverage launches only;
Sucralose
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+12% (2021 vs 2020)

TOP COMPANY
Foodspring

TOP CATEGORY
Supplements

TOP INGREDIENTS
Sucralose

REGION ANALYZED
Global

DATE ANALYZED
2021 vs 2020

Source: Innova Market Insights

Previous Ingredient Analysis on NutritionInsight.com

The use of digestive health claims in supplement and sports nutrition launches has decreased globally, featuring a -13% year-over-year decline when comparing 2020 and 2019 launches. In 2020, the top subcategory of global supplement and sports nutrition launches tracked with digestive health claims was probiotics (25%). In 2020, magnesium was the leading ingredient among the supplement and sports nutrition launches tracked with a digestive health claim. The top positionings of global product launches tracked with a digestive health claim in 2021 were immune health (38%), energy (20%) and brain health (16%).
The use of health claims in supplements and sports nutrition launches has increased globally, featuring a +2% year-over-year growth when comparing 2020 and 2019 launches. In 2020, the top subcategory of global supplements and sports nutrition launches tracked with health claims was sports powders (20%). In 2020, vitamin C was the leading ingredient among global supplements and sports nutrition launches tracked with health claims. The top positionings of global supplements and sports nutrition launches tracked with health claims in 2020 were immune health (20%), high/source of protein (19%) and brain-mood health (15%).
The use of nutraceutical and functional ingredients in food and beverage launches, including supplements, has increased globally, featuring a +3% year-over-year growth when comparing 2020 and 2019 launches. In 2020, the top category of global product launches tracked with nutraceutical and functional ingredients was Supplements (19%). In 2020, the top ingredients of global product launches tracked with nutraceutical and functional ingredients were turmeric (6%), potassium chloride (3%) and potassium iodide (3%). The top positionings of global product launches tracked with nutraceutical & functional ingredients in 2020 were No Additives/Preservatives (8%), Gluten-Free (7%) and High/Source of Protein (7%).
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