Immunity Ingredients innovation
Sep 2022
INNOVA MARKET INSIGHTS COMMENTARY
The use of immune health ingredients in food & beverage launches, is increasing globally, revealing a +15% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top category of global product launches tracked with immune health ingredients is Baby & Toddlers (26%). In... More 
TOP 3 SUB-CATEGORIES
- Baby Formula/Milk
- Sports Powders
- Energy Drinks
TRENDING
TRENDING
UP
UP
Global
REGION
ANALYZED
ANALYZED
+9%
2020 VS 2021
INGREDIENTS ANALYZED
Food & beverage launches only;
Vitamin C
Vitamin C
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+9% (2020 vs 2021)
TOP COMPANY
Nestle
TOP CATEGORY
Baby & Toddler
TOP INGREDIENTS
Vitamin C
REGION ANALYZED
Global
DATE ANALYZED
2020 vs 2021
+9% (2020 vs 2021)
TOP COMPANY
Nestle
TOP CATEGORY
Baby & Toddler
TOP INGREDIENTS
Vitamin C
REGION ANALYZED
Global
DATE ANALYZED
2020 vs 2021
Source: Innova Market Insights
Previous Ingredient Analysis on NutritionInsight.com
Cognitive Enhancement innovation
Aug 2022
The use of cognitive enhancement in supplements & sports nutrition launches is increasing globally, featuring a +20% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top category of global product launches tracked with cognitive enhancement claim is Vitamins/Minerals (19%). In 2021, Vitamin C (37%) is the leading ingredient among the cognitive enhancement tracked in supplements & sports nutrition launches, followed by Vitamin B6 (36%). The top positionings of global product launches tracked with cognitive enhancement in 2021 are Energy & Stamina (27%), Immune Health (25%), and Heart Health (15%).
Plant-based innovation
Jul 2022
The use of plant-based claims in supplements & sports nutrition launches, is increasing globally, featuring a +25% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top subcategories of global supplements and sports nutrition launches tracked with plant-based claims are vitamins/minerals (22%), botanical/herbal supplements (22%) and sports powders (17%). In 2021, turmeric, beetroot and curcumin are the leading ingredients among the supplements & sports nutrition launches tracked with plant-based claim. The top positionings of global product launches tracked with plant based claim in 2021 are immune health (31%), brain-mood health (24%), and energy & stamina (22%).
Probiotic ingredients innovation
Jun 2022
The use of probiotic ingredients in supplements and sports nutrition launches is increasing globally, featuring a +24% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top subcategories of global supplements & sports nutrition launches tracked with probiotic ingredients are probiotics (49%), sports powders (13%), and vitamins/minerals (9%). In 2021, lactobacillus acidophilus is the leading probiotic ingredient among the global supplements & sports nutrition launches tracked with probiotic ingredients. The top health positionings of global supplements & sports nutrition launches tracked with probiotic ingredients in 2021 are digestive health (64%), immune health (47%), and energy (14%).
