Cardiovascular impact innovation

Feb 2023
INNOVA MARKET INSIGHTS COMMENTARY
According to Innova Market Insights, the use of cardiovascular impact claims in F&B product and supplement launches is decreasing globally, with a marked -10% year-over-year decline when comparing 2020/Q4 – 2021/Q3 and 2021/Q4 – 2022/Q3 launches. Supplements is top category of... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Vitamins/Minerals
  2. Botanical/Herbal Supplements
  3. Essential Fatty Acids
INGREDIENTS ANALYZED
Food & beverage launches only;
Vitamin C
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
-10% (2021 vs 2022)

TOP COMPANY
Nutraceutical

TOP CATEGORY
Supplements

TOP INGREDIENTS
Vitamin C

REGION ANALYZED
Global

DATE ANALYZED
2021 vs 2022

Source: Innova Market Insights

Previous Ingredient Analysis on NutritionInsight.com

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