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Sports & Recovery innovation

Nov 2019
INNOVA MARKET INSIGHTS COMMENTARY
The use of sports & recovery claims in food & beverage launches has increased globally, featuring a +107% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top category of global product launches tracked with a sports & recovery claim was Sports Nutrition (99%), with leucine... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Sports Powders
  2. Sports Bars
  3. Sports Drinks RTD
TRENDING
TRENDING
UP
Global
REGION
ANALYZED
+107%
2018 VS 2017
INGREDIENTS ANALYZED
Food & beverage launches only;
Leucine

View Details
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+107% (2018 vs 2017)

TOP COMPANY
lovate Health Sciences International

TOP CATEGORY
Sports Nutrition

TOP INGREDIENTS
Leucine

REGION ANALYZED
Global

DATE ANALYZED
2018 vs 2017

Source: Innova Market Insights

Previous Ingredient Analysis on NutritionInsight.com

Probiotics innovation Oct 2019
The use of probiotics in Food & Beverage launches is increasing globally, featuring a +38% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top category of global product launches tracked with probiotics was Dairy (52%), with Streptococcus thermophilus being the leading ingredient among the probiotics tracked, followed by Lactobacillus acidophilus and Lactobacillus bulgaricus. The top health positionings of global product launches tracked with ingredients in 2018 are Digestive/Gut Health (44%), Probiotic (23%) and Gluten-Free (20%).
Pulse ingredients innovation Sep 2019
The use of pulses & pulse products (ex. soya) in food & beverage launches is increased globally, featuring a +14% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top categories of global product launches tracked with pulses & pulse products (ex. soya) are Ready Meals & Side Dishes (19%), Fruit & Vegetables (12%) and Snacks (11%) with Pea being the leading ingredient among the pulses & pulse products (ex. soya) tracked. The top health positionings of global product launches tracked with pulses & pulse products (ex. soya) in 2018 were Gluten-Free (24%), No Additives/Preservatives (21%) and High/Source of Protein (18%).
Superfruits innovation Aug 2019
The use of superfruits in food & beverage launches is increasing globally, featuring a +10% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top categories of global product launches tracked with superfruits are Soft Drinks (15%), Bakery (11%), and Confectionery (10%). Coconut was the leading ingredient among the superfruits tracked, while Blackcurrant was the fastest growing ingredient. The top health positionings of global product launches tracked with superfruits in 2018 were No Additives/Preservatives (20%), Gluten-free (19%) and Organic (14%).
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