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Joint health innovation

Jun 2024
ABSTRACT
Innova Market Insights data indicates that global launches of supplements & sports nutrition products with joint health claims are on the rise, with a +9% year-over-year growth from April 2022 to March 2024. Supplements dominated these launches with an 89% share of NPD. Vitamin C emerged as the... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Hair Skin & Nails
  2. Botanical/Herbal Supplements
  3. Vitamins/Minerals
INGREDIENTS ANALYZED
Food & beverage launches only;
Vitamin C
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+9% (2024 vs 2022)

TOP COMPANY
Gymbeam

TOP CATEGORY
Supplements

TOP INGREDIENTS
Vitamin C

REGION ANALYZED
Global (Excluding Russia)

DATE ANALYZED
2024 vs 2022

Previous Ingredient Analysis on NutritionInsight.com

Innova Market Insights data indicates that supplement launches with skin health claims are increasing globally, featuring a +9% year-over-year growth when comparing 2022 and 2023. In 2023, the top subcategory of global skin health supplements launches was Hair, Skin & Nails (42%).
Innova Market Insights data indicates that supplement launches are on the rise globally, with an average annual growth of 5% from 2019 to 2023. In 2023, botanical/herbal Supplements was the leading subcategory, taking 24% of NPD. Vitamin C was the leading ingredient, while immune health was the leading positioning.
Innova Market Insights data suggests that the use of bone health claims in supplements is increasing globally, featuring a +7% year-over-year growth when comparing 2022 and 2023. In 2023, vitamin D3 (45% of product launches) was the leading ingredient for bone health supplements.
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