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Nutraceuticals & functional ingredients innovation

Nov 2023
ABSTRACT
The use of nutraceutical & functional ingredients in supplements & sports nutrition launches is increasing globally, featuring a 7% year-on-year growth when comparing the period from July 2021 to June 2023 launches. Two out of three launches with such ingredients were supplements, with... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Sports Powders
  2. Botanical/Herbal Supplements
  3. Vitamins/Minerals
INGREDIENTS ANALYZED
Food & beverage launches only;
Caffeine
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+7% (2021 vs 2023)

TOP COMPANY
Holland & Barrett

TOP CATEGORY
Supplement

TOP INGREDIENTS
Caffeine

REGION ANALYZED
Global (excluding Russia)

DATE ANALYZED
2021 vs 2023

Previous Ingredient Analysis on NutritionInsight.com

The use of fiber ingredients in supplements & sports nutrition launches is increasing globally, featuring a 4% year-on-year growth in the period from July 2021 to June 2023. In the period from July 2022 to June 2023, supplements (65%) was the top subcategory for fiber ingredients. Many supplement launches with fiber ingredients featured an immune health claim.
The use of immunity support claims in supplements & sports nutrition launches is increasing globally at +13% annually over the last five years. Supplements accounted for most product launches in July 2022-June 2023 (88%), vitamin C was the leading ingredient (39%). In the same period, energy & stamina, brain-mood health and bone health held the top positionings, while product launches with a mental acuity claim experienced the strongest growth (+73%).
Supplement launches with prebiotic & probiotic ingredients are increasing globally, featuring a 10% average annual growth when comparing 2018 and 2022 launches. In 2022, the top sub-category of supplement launches tracked with prebiotic & probiotic ingredients is Probiotics (40%). In 2022, Lactobacillus Acidophilus (30%) is the leading ingredient among supplement launches with prebiotic & probiotic ingredients. The top supplement positionings tracked with prebiotic & probiotic ingredients in 2022 were Digestive/Liver Health (55%), Immune Health (43%) and Energy & Stamina  (19%).
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