Dietary fiber innovation

Jul 2020
INNOVA MARKET INSIGHTS COMMENTARY
The use of dietary fibers in food & beverage launches has increased globally, featuring a +13% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top category of global product launches tracked with dietary fibers was Dairy (13%), with maltodextrin being the leading... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Dairy-Based Ice Cream and Frozen Yogurt
  2. Baby Formula/Milk
  3. Confiture and Fruit Spreads
INGREDIENTS ANALYZED
Food & beverage launches only;
Maltodextrin
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+13% (2019 vs 2018)

TOP COMPANY
Danone

TOP CATEGORY
Dairy

TOP INGREDIENTS
Maltodextrin

REGION ANALYZED
Global

DATE ANALYZED
2019 vs 2018

Source: Innova Market Insights

Previous Ingredient Analysis on NutritionInsight.com

The use of vitamins in food & beverage launches has increased globally, featuring a +6% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top category of global product launches tracked with vitamins was Bakery (18%) and the leading vitamin ingredient tracked in global product launches was vitamin C (56%). The top health positionings of global product launches tracked with vitamins in 2019 were Vitamin/Mineral Fortified (7%), Energy/Alertness (6%) and Digestive/Gut Health (5%).
The use of botanicals in food & beverage launches, including supplements has increased globally, featuring a +6% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top category of global product launches tracked with botanicals was Sauces & Seasonings (19%), with garlic being the leading ingredient among the botanicals tracked. The top health positionings of global product launches tracked with botanicals in 2019 were Gluten-Free (15%), Organic (9%) and Natural (6%).
The use of energy ingredients in food & beverage launches has increased globally, featuring a +14% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top category of global product launches tracked with energy ingredients was Sports Nutrition (54%), with vitamin B6 being the leading ingredient among the energy ingredients tracked. The top health positionings of global product launches tracked with energy ingredients in 2019 were Energy/Alertness (92%), No Additives/Preservatives (22%) and Gluten-Free (21%).
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