Innova Market Insights data indicates a 10% compound annual growth in supplement launches featuring prebiotics from 2020 to 2024. Top health claims included digestive/liver health, immune health, and energy and stamina. GLP-1-friendly claims are on the rise, showing a remarkable 78% CAGR. Inulin emerged as the leading prebiotic ingredient used in these launches.

Innova Market Insights data reveals a 3% increase in supplement launches featuring carbon labeling claims, aligning with the finding that 32% of global consumers are aware of climate change.

Innova Market Insights data shows a rise in global supplement launches driven by health needs. Europe and North America led product launches, with gummies being the fastest-growing format from 2020 to 2024.

Innova Market Insights data indicates 14% year-over-year growth for brain-mood health claims in supplements from October 2022 to September 2024. Of these launches, 30% were botanical/herbal supplements.

Innova Market Insights data shows 14% YoY growth in brain-mood health claims for supplements (Oct 2022–Sep 2024). 30% of these launches were botanical/herbal supplements, followed by 27% vitamins/minerals.

Innova Market Insights data indicates a 6% yearly growth in biotic ingredients (Oct 2022 to Sept 2024). US/Canada led launches, with digestive/liver health claims taking 62% of NPD and kidney/bladder health claims growing fastest.

Innova Market Insights data indicates a 21% increase in beauty-from-within supplement launches from July 2019 to June 2024. Of these launches, 45% occurred in Europe. Powder was the leading and fastest-growing format for beauty supplements.

Innova Market Insights data indicates that between July 2019 and June 2024, the use of nutraceuticals and functional ingredients in global supplement and sports nutrition product launches grew by 5%. Europe accounted for the largest share, leading with 40% of all NPD. While 23% of these launches featured brain and mood health claims, there has also been significant growth in nutraceuticals targeting microbiome health.

Innova Market Insights data indicates that global supplement launches with immune health claims have grown significantly, with a 13% CAGR from July 2019 to June 2024. In the most recent period (July 2023 – June 2024), Vitamins and Minerals dominated the immunity supplement category, accounting for 34% of new launches, with Vitamin C as the top ingredient at 36%.