Energy ingredients innovation

Apr 2019
INNOVA MARKET INSIGHTS COMMENTARY
The use of energy ingredients in food & beverage launches has increased globally, featuring a +57% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top category of global product launches tracked with energy ingredients was soft drinks (48%), with caffeine being the leading... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Carbonates
  2. Sports Powders
  3. Energy Drinks
INGREDIENTS ANALYZED
Food & beverage launches only;
Caffeine
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+57% (2018 vs 2017)

TOP COMPANY
Coca Cola

TOP CATEGORY
Soft Drinks

TOP INGREDIENTS
Caffeine

REGION ANALYZED
Global

DATE ANALYZED
2018 vs 2017

Source: Innova Market Insights

Previous Ingredient Analysis on NutritionInsight.com

The use of herbal extracts in food & beverage launches has increased globally, featuring a +25% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top categories of global product launches tracked with herbal extracts were Supplements (14%), Soft Drinks (11%), and Sauces & Seasonings (10%), with Rosemary Extract being the leading ingredient among the ingredients tracked. The top health positionings of global product launches tracked with herbal extracts in 2018 were No Additives/Preservatives (18%), Gluten Free (15%), and Organic (9%).
The use of marine oils in food & beverage launches is increasing globally, featuring a +3% year-over-year growth when comparing 2018H1 and 2017H1 launches. In 2018H1, the top category of global product launches tracked with marine oils was Baby & Toddlers (57%), with Fish Oil being the leading ingredient among the ingredients tracked. The top health positionings of global product launches tracked with marine oils in 2018H1 were DHA (35%), Digestive/Gut Health (30%), and Brain Health (27%).
Weight management claims in food and beverage launches are decreasing globally, featuring a -13% year-over-year growth when comparing 2017H1 and 2018H1 launches.In 2018H1, the top category of global product launches tracked with a weight management claim is Sports Nutrition (31%), with Calcium (26%) being the leading ingredient among launches tracked with a weight management claim.The top health positionings of global product launches tracked with a weight management claim in 2018H1 are High/Source of Fiber (34%), Energy/Alertness (31%), and Sports & Recovery (30%).
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