Vitamin/Mineral ingredients innovation

May 2022
INNOVA MARKET INSIGHTS COMMENTARY
The use of vitamin/mineral ingredients in supplements & sports nutrition launches, increased globally, featuring a +16% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top subcategory of global supplements & sports nutrition launches tracked with vitamin/mineral... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Vitamins/Minerals
  2. Sports Powders
  3. Botanical/Herbal Supplements
INGREDIENTS ANALYZED
Food & beverage launches only;
Vitamin C
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+16% (2020 vs 2021)

TOP COMPANY
The Protein Works

TOP CATEGORY
Supplements

TOP INGREDIENTS
Vitamin C

REGION ANALYZED
Global

DATE ANALYZED
2020 vs 2021

Source: Innova Market Insights

Previous Ingredient Analysis on NutritionInsight.com

The use of eye health claims in supplements & sports nutrition launches has increased globally, featuring a +18% year-over-year growth when comparing 2021 and 2020 launches. In 2021, the top subcategories of global supplements & sports nutrition launches tracked with eye health claims were Vitamins/Minerals (31%) and Essential Fatty Acids (31%). In 2021, vitamin C was the leading ingredient among the supplements & sports nutrition launches tracked with eye health claims. The top positionings of global supplements & sports nutrition launches tracked with eye health claims in 2021 were Brain-Mood Health (57%), Immune Health (48%) and Heart Health (41%).
The use of bone health claims in supplements & sports nutrition launches has increased globally, featuring a +18% year-over-year growth when comparing 2021 and 2020 launches. In 2021, the top category of global supplements & sports nutrition launches tracked with bone health claims was vitamins/minerals (60%). In 2021, immune health was the top positioning among the supplements & sports nutrition launches tracked with a bone health claim. The top ingredients used in global supplements & sports nutrition launches tracked with a bone health claim in 2021 are vitamin D3 (46%), vitamin C (37%) and magnesium (36%).
The use of prebiotic ingredients in supplement and sports nutrition launches has increased globally, featuring a +16% year-over-year growth when comparing 2021 and 2020 launches. In 2021, the top subcategories of global supplement and sports nutrition launches tracked with prebiotic ingredients were sports powders (22%), probiotics (19%) and sports bars (18%). In 2021, inulin was the leading prebiotic ingredient among global supplement and sports nutrition launches tracked with prebiotic ingredients. The top health positionings of global supplement and sports nutrition launches tracked with prebiotic ingredients in 2021 were digestive health (35%), high/source of protein (33%) and immune health (27%).
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