Botanicals innovation

May 2020
INNOVA MARKET INSIGHTS COMMENTARY
The use of botanicals in food & beverage launches, including supplements has increased globally, featuring a +6% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top category of global product launches tracked with botanicals was Sauces & Seasonings (19%), with garlic being... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Seasonings
  2. Beer
  3. Table Sauces
INGREDIENTS ANALYZED
Food & beverage launches only;
Garlic
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+6% (2019 vs 2018)

TOP COMPANY
Lidl

TOP CATEGORY
Sauces & Seasonings

TOP INGREDIENTS
Garlic

REGION ANALYZED
Global

DATE ANALYZED
2019 vs 2018

Source: Innova Market Insights

Previous Ingredient Analysis on NutritionInsight.com

The use of energy ingredients in food & beverage launches has increased globally, featuring a +14% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top category of global product launches tracked with energy ingredients was Sports Nutrition (54%), with vitamin B6 being the leading ingredient among the energy ingredients tracked. The top health positionings of global product launches tracked with energy ingredients in 2019 were Energy/Alertness (92%), No Additives/Preservatives (22%) and Gluten-Free (21%).
The use of herbal and fruit extracts in food & beverage launches has decreased globally, featuring a -2% year-over-year decline when comparing 2019 and 2018 launches. In 2019, the top categories of global product launches tracked with herbal extracts were Soft Drinks (13%), Ready Meals & Side Dishes (10%) and Bakery (9%), with rosemary extract being the leading ingredient among the herbal extracts tracked. The top positionings of global product launches tracked with herbal extracts in 2019 were No Additives/Preservatives (24%), Gluten-Free (20%) and Vegan (13%).
The use of marine oils in food & beverage launches increased globally, featuring a +41% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top category of global product launches tracked with marine oils were Baby & Toddlers (65%), with fish oil being the leading ingredient among the marine oils tracked. The top health positionings of global product launches tracked with marine oils in 2019 were DHA (39%), Omega 3 (28%) and Digestive/Gut Health (27%).
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