Dietary fiber innovation
Jul 2020
INNOVA MARKET INSIGHTS COMMENTARY
The use of dietary fibers in food & beverage launches has increased globally, featuring a +13% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top category of global product launches tracked with dietary fibers was Dairy (13%), with maltodextrin being the leading... More 
TOP 3 SUB-CATEGORIES
- Dairy-Based Ice Cream and Frozen Yogurt
- Baby Formula/Milk
- Confiture and Fruit Spreads
TRENDING
TRENDING
UP
UP
Global
REGION
ANALYZED
ANALYZED
+13%
2019 VS 2018
INGREDIENTS ANALYZED
Food & beverage launches only;
Maltodextrin
Maltodextrin
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+13% (2019 vs 2018)
TOP COMPANY
Danone
TOP CATEGORY
Dairy
TOP INGREDIENTS
Maltodextrin
REGION ANALYZED
Global
DATE ANALYZED
2019 vs 2018
+13% (2019 vs 2018)
TOP COMPANY
Danone
TOP CATEGORY
Dairy
TOP INGREDIENTS
Maltodextrin
REGION ANALYZED
Global
DATE ANALYZED
2019 vs 2018
Source: Innova Market Insights
Previous Ingredient Analysis on NutritionInsight.com
Vitamins innovation
Jun 2020
The use of vitamins in food & beverage launches has increased globally, featuring a +6% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top category of global product launches tracked with vitamins was Bakery (18%) and the leading vitamin ingredient tracked in global product launches was vitamin C (56%). The top health positionings of global product launches tracked with vitamins in 2019 were Vitamin/Mineral Fortified (7%), Energy/Alertness (6%) and Digestive/Gut Health (5%).
Botanicals innovation
May 2020
The use of botanicals in food & beverage launches, including supplements has increased globally, featuring a +6% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top category of global product launches tracked with botanicals was Sauces & Seasonings (19%), with garlic being the leading ingredient among the botanicals tracked. The top health positionings of global product launches tracked with botanicals in 2019 were Gluten-Free (15%), Organic (9%) and Natural (6%).
Energy ingredients innovation
Apr 2020
The use of energy ingredients in food & beverage launches has increased globally, featuring a +14% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top category of global product launches tracked with energy ingredients was Sports Nutrition (54%), with vitamin B6 being the leading ingredient among the energy ingredients tracked. The top health positionings of global product launches tracked with energy ingredients in 2019 were Energy/Alertness (92%), No Additives/Preservatives (22%) and Gluten-Free (21%).
