Supporting Immunity innovation
Sep 2023
INNOVA MARKET INSIGHTS COMMENTARY
The use of immunity support claims in supplements & sports nutrition launches is increasing globally at +13% annually over the last five years. Supplements accounted for most product launches in July 2022-June 2023 (88%), vitamin C was the leading ingredient (39%). In the same period, energy... More

TOP 3 SUB-CATEGORIES
- Vitamins/Minerals
- Botanical/Herbal Supplements
- Sports Powders
TRENDING

TRENDING
UP
UP
Global (Excluding Russia)
REGION
ANALYZED
ANALYZED
+13%
2023 VS 2018
INGREDIENTS ANALYZED
Food & beverage launches only;
Vitamin C
Vitamin C
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+13% (2023 vs 2018)
TOP COMPANY
Holland & Barrett
TOP CATEGORY
Supplements
TOP INGREDIENTS
Vitamin C
REGION ANALYZED
Global (Excluding Russia)
DATE ANALYZED
2023 vs 2018
+13% (2023 vs 2018)
TOP COMPANY
Holland & Barrett
TOP CATEGORY
Supplements
TOP INGREDIENTS
Vitamin C
REGION ANALYZED
Global (Excluding Russia)
DATE ANALYZED
2023 vs 2018
Source: Innova Market Insights
Previous Ingredient Analysis on NutritionInsight.com
World of Biotics innovation
Aug 2023
Supplement launches with prebiotic & probiotic ingredients are increasing globally, featuring a 10% average annual growth when comparing 2018 and 2022 launches. In 2022, the top sub-category of supplement launches tracked with prebiotic & probiotic ingredients is Probiotics (40%). In 2022, Lactobacillus Acidophilus (30%) is the leading ingredient among supplement launches with prebiotic & probiotic ingredients. The top supplement positionings tracked with prebiotic & probiotic ingredients in 2022 were Digestive/Liver Health (55%), Immune Health (43%) and Energy & Stamina (19%).
Gut-brain-axis innovation
Jul 2023
Food & beverage (including supplements) with gut-brain-axis claims are increasing globally, featuring a +2% average annual growth when comparing 2018- and 2022-year launches. In 2022, the top sub-category of food & beverage (including supplements) with gut-brain-axis claims tracked is Baby & Toddlers (66%). In 2022, Vitamin C (58%) is the leading ingredient among food & beverage (including supplements) with gut-brain-axis claims launches. The top positionings of global food & beverage (including supplements) with gut-brain-axis claim launches tracked in 2022 are Brain Health (83%), Digestive/Gut Health (83%), and Immune Health (55%).
Sports nutrition innovation
Jun 2023
The sports nutrition sector experienced 9% year-over-year growth globally when comparing 2021 and 2022 launches. In 2022, the top sub-category of global sports nutrition launches tracked is sports powders at 62%, with suclarose clocked as taking the lead among ingredients in sports nutrition launches at 46%. The top positionings of global sports nutrition launches tracked in 2022 are high source of protein at 42%, energy and alertness at 33% and gluten-free at 28%.