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Supplements innovation

Apr 2024
ABSTRACT
Innova Market Insights data indicates that supplement launches are on the rise globally, with an average annual growth of 5% from 2019 to 2023. In 2023, botanical/herbal Supplements was the leading subcategory, taking 24% of NPD. Vitamin C was the leading ingredient, while immune health was the... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Botanical/Herbal Supplements
  2. Vitamins/Minerals
  3. Hair Skin & Nails
TRENDING
TRENDING
UP
Global (excluding Russia)
REGION
ANALYZED
+5%
2019 VS 2023
INGREDIENTS ANALYZED
Food & beverage launches only;
Vitamin C

View Details
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+5% (2019 vs 2023)

TOP COMPANY
Holland & Barrett

TOP CATEGORY
Supplements

TOP INGREDIENTS
Vitamin C

REGION ANALYZED
Global (excluding Russia)

DATE ANALYZED
2019 vs 2023

Source: Innova Market Insights

Previous Ingredient Analysis on NutritionInsight.com

Bone strength innovation Feb 2024
Innova Market Insights data suggests that the use of bone health claims in supplements is increasing globally, featuring a +7% year-over-year growth when comparing 2022 and 2023. In 2023, vitamin D3 (45% of product launches) was the leading ingredient for bone health supplements.
Sleep & Relaxation innovation Feb 2024
Innova Market Insights data indicates that the use of insomnia claims in supplement launches is increasing globally, with a +4% year-on-year growth from October 2021 to September 2023. The largest share of launches was in the Botanical/Herbal Supplements subcategory. Notably, Melatonin emerges as the primary ingredient in supplements for sleep.
Plant-based sports nutrition innovation Jan 2024
Innova Market Insights data suggests that plant-based claims in sports nutrition is gaining momentum globally with a 25% year-over-year growth from October 2021 to September 2023. Sports powders dominated as the top subcategory, capturing 64% share of launches. Pea protein reigns supreme at 30% among tracked plant-based protein.
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