Bone and joint health innovation
Mar 2021
INNOVA MARKET INSIGHTS COMMENTARY
Bone and joint health claims in food & beverage launches, including supplements, are stable globally, featuring +0.2% year-over-year growth when comparing 2020 and 2019 launches. In 2020, the top categories of global product launches tracked with bone and joint health claims were Supplements (49%),... More 
TOP 3 SUB-CATEGORIES
- Vitamins/Minerals
- Baby Formula/Milk
- Botanical/Herbal Supplements
TRENDING
STABLE
Global
REGION
ANALYZED
ANALYZED
+0.2%
2020 VS 2019
INGREDIENTS ANALYZED
Food & beverage launches only;
Calcium
Calcium
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+0.2% (2020 vs 2019)
TOP COMPANY
Nestlé
TOP CATEGORY
Supplements
TOP INGREDIENTS
Calcium
REGION ANALYZED
Global
DATE ANALYZED
2020 vs 2019
+0.2% (2020 vs 2019)
TOP COMPANY
Nestlé
TOP CATEGORY
Supplements
TOP INGREDIENTS
Calcium
REGION ANALYZED
Global
DATE ANALYZED
2020 vs 2019
Source: Innova Market Insights
Previous Ingredient Analysis on NutritionInsight.com
Heart health innovation
Feb 2021
The use of heart health claims in food & beverage launches has decreased globally, featuring a -9% year-over-year decrease when comparing 2019 and 2020YTD launches. In 2020YTD, the top category of global product launches tracked with a heart health claim was Supplements (54%), with Eicosapentaenoic Acid (EPA) being the leading ingredient among nutraceutical and functional ingredients tracked. The top health positionings of global product launches tracked with heart health claims in 2020YTD were Brain-Mood Health (Supplements) (24%), Immune Health (20%) and Energy & Stamina (Supplements) (15%).
Supplements innovation
Jan 2021
Supplement launches have increased globally, featuring a +43% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top subcategories of global supplement launches were Vitamins/Minerals (26%) and Botanical/Herbal Supplements (25%), with magnesium, vitamin C and vitamin B6 being the leading vitamin/mineral ingredients among the supplement launches. The top health positioning of global supplement launches in 2019 was Immune Health (24%).
Amino acids innovation
Dec 2020
The use of amino acids in food & beverage launches has increased globally, featuring a +13% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top category of global product launches tracked with amino acids was Sports Nutrition (21%), with glutamine, taurine and leucine being the leading ingredients among the amino acids tracked. The top health positioning of global product launches tracked with amino acids in 2019 was Energy/Alertness (11%).
