Sports nutrition innovation
Jun 2023
INNOVA MARKET INSIGHTS COMMENTARY
The sports nutrition sector experienced 9% year-over-year growth globally when comparing 2021 and 2022 launches. In 2022, the top sub-category of global sports nutrition launches tracked is sports powders at 62%, with suclarose clocked as taking the lead among ingredients in sports nutrition... More

TOP 3 SUB-CATEGORIES
- Sports Powders
- Sports Bars
- Sports Supplements
TRENDING

TRENDING
UP
UP
Global
REGION
ANALYZED
ANALYZED
+9%
2021 VS 2022
INGREDIENTS ANALYZED
Food & beverage launches only;
Sucralose
Sucralose
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+9% (2021 vs 2022)
TOP COMPANY
Bulk
TOP CATEGORY
Sports Nutrition
TOP INGREDIENTS
Sucralose
REGION ANALYZED
Global
DATE ANALYZED
2021 vs 2022
+9% (2021 vs 2022)
TOP COMPANY
Bulk
TOP CATEGORY
Sports Nutrition
TOP INGREDIENTS
Sucralose
REGION ANALYZED
Global
DATE ANALYZED
2021 vs 2022
Source: Innova Market Insights
Previous Ingredient Analysis on NutritionInsight.com
Cognitive support innovation
May 2023
Cognitive support claims in sports nutrition and supplements is increasing globally, featuring a 2% year-over-year growth when comparing 2021 and 2022 launches. In 2022, the top category of global product launches tracked with cognitive support is supplements at 88% and vitamin B6 is the leading ingredient in sports nutrition and supplements at 27%. The top positioning for global product launches tracked with cognitive support in 2022 is brain-mood health at 83%.
Globally, F&B and supplement product launches featuring eye health claims have increased +7% year when comparing launches in 2018 and 2022 (CAGR). Supplements was the top category of launches with babies and toddlers coming in second. Vitamin C was the leading ingredient and vitamin A took the second spot. The top positionings tracked with eye health claims over the from 2021 to 2022 was brain health, brain-mood and DHA.
Bone strength innovation
Mar 2023
According to Innova Market Insights, the use of bone strength claims in food and beverages (including supplements) launches is decreasing globally, featuring a 17% year-over-year decline when comparing 2021 and 2022 launches. Babies and toddlers is the top category of global product launches tracked with cardiovascular impact claims at 42% and vitamin C is the leading ingredient among the cardiovascular impact claims at 40%. The top positionings paired with mobility were protein, immune health and brain health.