• Information

    Fortification with vitamins and minerals

    29 November 2018 Consumers are becoming increasingly health focused, creating ample NPD opportunities for fortified food and beverages. Dairy, followed by Baby & Toddlers and Soft Drinks are the categories with the highest application of vitamin/mineral fortified new products. New product launches of fortified dairy with iron witnessed a growth of +34 percent (CAGR, 2013-2017).