Unpacking how AI reshapes nutrition innovation from discovery to commercialization
AI has made its mark on the nutrition industry, from consumers increasingly using the technology for personalized advice to businesses leveraging it in product development and marketing. In this first installment on AI’s role in nutrition, Nutrition Insight explores the tool’s potential from new ingredient discovery to commercialization with experts from AI-powered nutraceutical suppliers Brightseed and Nuritas, as well as marketing and AI strategy experts.This Technical Paper is brought to you by Arjuna Natural Pvt. Ltd.
By adding value through price optimization, formulation advantages, and additional health benefits, blending whey protein with premium, science-based collagen peptides such as Peptan® or Nextida® GC holds the potential to be a game-changer. Whether you are developing sports nutrition beverages, functional foods, or holistic health supplements, this session will reveal how leveraging this dynamic mix can help your products stand out on the shelf.
Marina Crocker, senior director of Product Category and Marketing at Hilmar, highlights how a tight global supply and rising demand have improved the competitiveness of US whey proteins in Europe. As a result, the company debuted as an exhibitor at Vitafoods Europe this year, showcasing protein coffee and functional drinks. Crocker links the growing demand to GLP-1-driven protein consumption and increasing interest in protein-fortified foods and beverages.
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Marina Crocker, senior director of Product Category and Marketing at Hilmar, highlights how a tight global supply and rising demand have improved the competitiveness of US whey proteins in Europe. As a result, the company debuted as an exhibitor at Vitafoods Europe this year, showcasing protein...
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