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Customer Chooses to Buy Medicine, Supplements, and Vitamins, in pharmacy

CPHI Milan 2026: Clinical data drives hair, mood, heart & cognitive health ingredients

Customers are increasingly opting for human data over hype. In this space, CPHI Milan 2026 will convene pharmaceutical and nutraceutical players who are bringing the latest evidence behind their ingredients to the forefront. Nutrition Insight meets with Pharmactive Biotech Products, ProBiotix Health, Fuji Chemical Industries, and ThreoTech to discuss their latest innovations on display at the show. 
Doctor checking patient heart rate
Biomarker research and proactive wellness reshape heart health innovations
The nutrition industry highlights market opportunities in targeted cardiovascular solutions as heart health is becoming a proactive wellness priority for consumers, from maintaining vascular function and metabolic health to longevity. According to Innova Market Insights, the rising awareness of cardiovascular wellness is driving more targeted product launches across supplements and sports nutrition. 
Danone Steenvoorde facility exterior
Danone shifts 115-year-old Steenvoorde site from infant to medical nutrition
Danone has transformed its Steenvoorde facility in France into a strategic hub for medical nutrition and dairy ingredients, reducing the site’s infant nutrition production. The company anticipates that refocusing demographics will reshape demand across the nutrition sector, as birth rates decrease and demand for medical nutrition grows. Nutrition Insight meets with Emmanuel Varigas, Steenvoorde site director, to discuss how the site and team are adapting to new markets, the challenges of upgrading a running factory, and the next step for the facility.
Hand holding a glass bottle of golden oil beside a scoop of white powder and a glass of seeds on a neutral surface.
Ingood® Clear : Clear 100% Vegan
INGOOD®CLEAR is a French lentil protein hydrolysate designed for clear protein beverages. With over 70% protein, outstanding solubility, and excellent stability in acidic conditions, it enables refreshing, translucent drinks. Made from non-GMO French lentils, it is vegan, soy-free, allergen-free, and offers a neutral taste for clean-label formulations.

This Technical Paper is brought to you by Ingood by Olga.
Lactalis webinar banner featuring chocolate-covered high-protein bars, flour and a scoop of powder, promoting texture and casein benefit
Texture challenges in high protein bars: Understanding the benefits of casein
The protein bar market is experiencing rapid and sustained growth across key regions, including North America, Europe, and Asia, driven by shifting consumer lifestyles. Today’s consumers increasingly seek convenient, health-focused food solutions that seamlessly combine high nutritional value with ease of consumption, making protein bars a preferred choice for daily snacking and active living.

At the same time, the market is evolving rapidly with the rise of plant-based alternatives and new dietary demands driven by the GLP-1 trend. In this dynamic landscape, meeting consumers’ expectations requires a deep dive into formulation realities. Manufacturers face a critical and complex challenge: delivering elevated protein content while maintaining an appealing taste and, most importantly, a pleasant texture. Mastering the texture of protein bars requires an understanding of the physicochemical mechanisms involved in their structure and how they evolve over time.
Peen Ern Goh, BENEO
Beneo sees prebiotics moving beyond gut health in APAC

Peen Ern Goh, senior manager of Nutrition Communication, Asia Pacific (APAC) at Beneo, discussed consumer perceptions of metabolic health, challenges in communicating nutrition science, and prebiotic benefits beyond gut health that would resonate in APAC. She said that sugar reduction continues to be a rising trend in the region and that gut health is increasingly linked to broader areas of well-being, including weight management and mood.

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Front-of-package health claims don’t guarantee healthier foods, finds Cornell...
Man reading food labels in a supermarket
US food and beverage products branded with health-related claims are not consistently healthier, according to a recent analysis of nearly 150,000 food and beverage products launched on the market over the past decade. The study revealed that at times, reducing one unhealthy ingredient sometimes meant adding more of a different one. Moreover, they clarified that a “natural” label does not automatically equate to “healthy.”
EU consumers grow confident in healthy eating but distrust food information,...
Woman reading food label in the supermarket
European consumers are becoming more confident in their healthy and sustainable food choices, despite many remaining skeptical about the information surrounding products, according to new research from the European Institute of Innovation and Technology (EIT) Food Consumer Observatory. Findings reveal that Europeans feel “significantly” more confident navigating health than sustainability, emphasizing how the outlook changes depending on the context.
OmniActive CEO charts eye-brain nexus and women’s health growth
Senior woman doing puzzle
Healthy aging is reshaping the nutraceutical and nutrition industries, as consumers increasingly look for solutions to help them live healthy, active lifestyles for longer. Pramod Thota, CEO of OmniActive Health Technologies, tells Nutrition Insight how this shift creates opportunities in interconnected health areas, from eye health to cognition and women’s health. Thota outlines OmniActive Health Technologies’ approach to healthy aging, which he says encompasses many health areas. 
Meta-analysis links UPF intake to disease risk, but experts question certainty
Junk food
A new analysis links higher ultra-processed food (UPF) intake to a greater risk of mortality and major chronic health issues, including digestive diseases, high blood pressure, and metabolic syndrome or diabetes. The findings suggest that every extra 100 g of UPFs consumed corresponds to greater risks. The study defines UPFs as ready-to-eat or heat-and-serve products manufactured through extensive industrial processing. It notes that these usually contain a range of additives and are energy-dense while being high in sugar and salt. They are also typically lower in dietary fiber, protein, vitamins, and minerals, explain the authors.
True Sea Moss launches ocean-powered sparkling electrolyte drinks for everyday...
4 cans of a drink on beach
True Sea Moss has launched Sparkling Hydration, a line of sparkling electrolyte drinks combining sea moss and key electrolytes. 
UK harvest 2026: Dry weather pushes wheat and barley yields below average
Farmer inspecting ripe wheat ear in field.

Food Ingredients First

The UK’s 2026 cereal harvest has drawn to a close with yields for several major crops well below recent averages, underlining the impact of a prolonged period of dry weather on arable farming. The final harvest assessment from the Agriculture and Horticulture Development Board (AHDB) has now been published and shows that winter wheat averaged 6.9 metric tons per hectare across its survey sample — around 11% below the UK five-year average. 
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Nutrition & Health News
International Ayurveda Day 2026: Ashwagandha and turmeric...
International Ayurveda Day 2026 is celebrated “for a healthier tomorrow.” This ancient traditional medicine system from India empowers a balanced and personalized approach to healing through specific diets, herbs, yoga, and meditation. Today, Ayurveda Day reaches more than 150 countries, where evidence and sustainability are key focuses. To learn about the integration of Ayurvedic traditions into the modern global nutrition market, Nutrition Insight speaks with Dr. Debjani Roy, executive director of Shellac & Forest Products Export Promotion Council (SHEFEXIL), Ministry of Commerce and Industry, Government of India. 
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Nutrition & Health News
Webinar preview: Innova Market Insights maps 2027 top...
Scientific advances, changing lifestyle needs, and cost-of-living pressures are driving consumer demand for tangible benefits across metabolic health, longevity, energy, and everyday wellness goals, according to Innova Market Insights. Ahead of our upcoming webinar, “Top Nutrition Trends 2027,” Nutrition Insight sits down with Lu Ann Williams, president and co-founder of Innova Market Insights, to explore key consumer shifts and market opportunities across the nutrition, nutraceutical, and supplement industries. 
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Nutrition & Health News
Natural sweeteners rise as GLP-1 users opt for “positive...
Many brands are reformulating products or creating new ones in response to evolving consumer trends, driven by GLP-1 use, label scrutiny, and demand for natural products. In alignment with the clean label movement, the industry is innovating around healthier sweeteners to replace artificial additives so that consumers can enjoy foods without giving up daily eating habits and indulgences.Nutrition Insight discusses emerging trends in natural sweeteners with experts from Ingredion, Phynova, Layn Natural Ingredients, ADM, and Mane. We previously explored what brands are asking for most right now in sugar reduction and what the biggest technical barriers are for optimal efficacy and sensorial appeal.

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Heart health upgradesSep2026

Innova Market Insights data indicates that consumers globally are prioritizing heart health. Global supplement and sports nutrition launches with heart health claims have increased at a 5% CAGR from J...

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New-age dairy proteins Sep 2026

Innova Market Insights data indicates that sports nutrition and supplement launches featuring dairy protein ingredients are gaining ground, with over 20% CAGR from July 2021 to June 2026. Whey protein and milk protein remain the leading ingredients in these launches, but other proteins are emerging, such as casein.

Trend analysis

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Mind and mood support trendsSep 2026

Innova Market Insights data indicates that mind and mood claims in supplement launches grew at a 5% CAGR from July 2021 to June 2026. Europe accounted for the highest share of launches, with vitamins & minerals as the leading subcategory. Vitamin B6 was the leading ingredient, while sage was the fastest-growing ingredient.

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Peen Ern Goh, BENEO
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Beneo sees prebiotics moving beyond gut health in APAC

Peen Ern Goh, senior manager of Nutrition Communication, Asia Pacific (APAC) at Beneo, discussed consumer perceptions of metabolic health, challenges in communicating nutrition science, and prebiotic benefits beyond gut health that would resonate in APAC. She said that sugar reduction continues...

Silvia Mont Darley, Euromed
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Vitafoods Asia 2026: Euromed’s Mediterranean botanicals for weight loss, longevity & beauty
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Vitafoods Asia 2026: Skuny Bioscience spotlights algal omega-3 as fish oil supplies tighten
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Vitafoods Asia 2026: AceBiome links body fat probiotic BNR17 to muscle health
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