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Bone and joint health suppliers target prevention as healthspan demand grows

Bone and joint health solutions are moving from age-related support to prevention and long-term mobility, as consumers seek to live a healthy, active lifestyle for longer. Industry players point to a growing demand for multifunctional ingredients that are backed by science. Nutrition Insight meets with Balchem, Bioiberica, Lonza Capsugel, Gnosis by Lesaffre, GC Rieber VivoMega, and BioCell Technology to discuss market opportunities, key ingredients, and room for innovation. 
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Precision nutrition needs proven outcomes, not just test data, experts say
Precision nutrition incorporates DNA tests, microbiome kits, and tracking applications — and consumers are increasingly incorporating these emerging technologies to support their diets, fitness, and health journeys at home. Nutrition Insight speaks with Clasado Biosciences, ADM, and Plug and Play to convey what precision nutrition means today and what science can support. 
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Novonesis says HMOs, biotics & social media reshape infant nutrition
Novonesis highlights that infant nutrition is increasingly focused on gut microbiome support, offering market opportunities for human milk oligosaccharides (HMOs) and Bifidobacteria. Social media and emerging AI tools are also reshaping parents’ awareness of ingredients and products as consumers want more control over their health decisions. Data from Innova Market Insights points to a 10% annual increase in early nutrition product launches featuring HMOs and biotics ingredients from April 2021 to March 2026. Baby formula and milk accounted for 72% of launches. 
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Ingood® Clear : Clear 100% Vegan
INGOOD®CLEAR is a French lentil protein hydrolysate designed for clear protein beverages. With over 70% protein, outstanding solubility, and excellent stability in acidic conditions, it enables refreshing, translucent drinks. Made from non-GMO French lentils, it is vegan, soy-free, allergen-free, and offers a neutral taste for clean-label formulations.

This Technical Paper is brought to you by Ingood by Olga.
Top Nutrition Trends 2027 webinar banner with gold capsules, event date, and register now button.
Top Nutrition Trends 2027
In this exclusive webinar, Innova Market Insights’ president and co-founder, Lu Ann Williams, will reveal the leading nutrition trends expected to shape 2027.The session will examine how scientific advances, changing lifestyle needs, and cost-of-living pressures are driving consumer priorities across the nutrition, nutraceutical, and supplement industries. Backed by global research, it will highlight growth opportunities in metabolic health, targeted energy, functional formats, diverse diets, and synergistic ingredients.Our expert panel will share practical strategies to help brands adapt to these market changes, identify emerging opportunities, and align product innovations with evolving consumer needs while maintaining a competitive edge in a fast-moving marketplace.
Peen Ern Goh, BENEO
Beneo sees prebiotics moving beyond gut health in APAC

Peen Ern Goh, senior manager of Nutrition Communication, Asia Pacific (APAC) at Beneo, discussed consumer perceptions of metabolic health, challenges in communicating nutrition science, and prebiotic benefits beyond gut health that would resonate in APAC. She said that sugar reduction continues to be a rising trend in the region and that gut health is increasingly linked to broader areas of well-being, including weight management and mood.

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Clinical study finds Aquanova micellar delivery tech raises xanthohumol...
Hops growing on a vine
A randomized clinical trial with 12 healthy adults finds that Aquanova’s proprietary micellar technology, NovaSOL, increases the bioavailability of xanthohumol, a naturally occurring bioactive found primarily in hops. NovaSOL uses micellar technology to help fat-soluble compounds mix more easily into water. This gives product creators more flexibility when formulating supplements with ingredients that are normally hard for the body to absorb.
SupplySide Global 2026: RFI Ingredients to debut Cranova cranberry and NSR...
Fresh cranberries in a bowl
RFI Ingredients will exhibit its expanding portfolio of ingredient and formulation solutions at the upcoming SupplySide Global 2026 in Las Vegas, Nevada, US (October 28–30). Innovation highlights include Natural Sustained Release (NSR) technology, which is RFI’s newest delivery system, alongside Cranova, its new whole-food cranberry ingredient platform designed for various daily wellness products. The company will also present its range of whole-food and organic ingredients, functional F&B ingredients, botanical extracts, and proprietary delivery solutions.
SuanNutra targets global growth and R&D with IFF natural ingredients portfolio
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SuanNutra is preparing to expand its nutrition, business, and R&D capabilities following the acquisition of IFF Health Sciences’ portfolio of natural ingredients, vitamins, and minerals. With the transaction expected to close around November 2026, Nutrition Insight explores how the deal will broaden SuanNutra’s offering and support investment in clinically backed ingredients with the company’s Stephanie Guillén, chief commercial officer, and Mariana Ortega, science marketing manager. 
US$2M NIH grant to study whether low-protein diets boost metabolism
Protein-rich foods
The US National Institutes of Health’s (NIH) R01 research grant program has awarded US$2 million to a new project investigating how the brain detects changes in protein intake. Building on previous research in mice, the four-year project will shed light on how reduced protein intake drives changes in metabolism and food intake — and whether high-protein diets are beneficial for sedentary lifestyles. Leading the study is Dr. Chris Morrison, a professor in Nutritional Neuroscience and associate executive director for Basic Science at Louisiana State University’s Pennington Biomedical Research Center, US.
Olly debuts “first-of-its-kind” Mochi Bites supplements for beauty, sleep &...
Olly Mochi Bites
Supplement brand Olly has unveiled Mochi Bites, dubbed a “first-of-its-kind supplement format” that pairs beauty, sleep, energy, and multivitamin needs with a soft, pillowy bite. The Mochi Bites will launch exclusively at Target with Target Clean certification. Each serving contains around 1 g of sugar, with no synthetic flavors or colors. The vegan and gluten-free product taps into growing consumer interest in the format, says Olly.
EIT Food study: F&B companies face tougher scrutiny as consumers question food...
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Food Ingredients First

European consumers are becoming more confident in their ability to make good food choices, but remain unsure about “who and what to believe.” According to EIT Food research, those who feel able to make good food choices rose from 60% to 66% between 2024 and 2025.
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September in review - Nutrition Insight
Nutrition & Health News
September in review: 2027 nutrition trends, omega-3 supply...
Longevity support, microbiome science, metabolic health innovations, and sourcing challenges shaped the supplement sector last month. In our September review, Nutrition Insight explores some of the month’s biggest stories, including Innova Market Insights’ preview of the top nutrition trends expected to shape the industry in 2027. Challenges in omega-3 supplies and EU regulations on botanicals are pushing decision-making earlier in the product development process, while California’s governor signed a health bill package, which bans sales of weight-loss supplements to minors. 
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Nutrition & Health News
Plug and Play eyes GLP-1 companion nutrition as...
The microbiome nutrition space is growing rapidly, with start-ups emerging as scientific understanding and AI technologies continually expand. Plug and Play believes that this next wave of microbiome solutions can be successful for industry players who pair AI and big data. The innovation platform tells Nutrition Insight about whether “microbiome companions” could enhance GLP-1 benefits and how microbiome data could help predict individual responses to treatment. 
Customer Chooses to Buy Medicine, Supplements, and Vitamins, in pharmacy
Nutrition & Health News
CPHI Milan 2026: Clinical data drives hair, mood, heart &...
Customers are increasingly opting for human data over hype. In this space, CPHI Milan 2026 will convene pharmaceutical and nutraceutical players who are bringing the latest evidence behind their ingredients to the forefront. Nutrition Insight meets with Pharmactive Biotech Products, ProBiotix Health, Fuji Chemical Industries, and ThreoTech to discuss their latest innovations on display at the show. 

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Infant nutrition reimaginedOct2026

Innova Market Insights data shows a +4% CAGR in baby nutrition launches from July 2021 to June 2026. Europe led infant nutrition launches, with baby formula/milk as the leading subcategory and baby sn...

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GLP-1 companion ingredients Oct 2026

Innova Market Insights data shows that GLP-1 mentions in supplement launches grew by 67% from July 2023 to June 2026. New product launches are moving beyond appetite control, combining prebiotics, probiotics, fiber, berberine, botanicals, vitamins, and minerals to address satiety, metabolic health, and digestive wellness.

Trend analysis

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Workout optimization nutritionOct 2026

Innova Market Insights data reveals growing consumer interest in sports nutrition, with launches growing at a +17% CAGR from July 2021 to June 2026. Innovation is increasingly focused on collagen, with claims and, in particular, peptides gaining momentum.

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Top Nutrition Trends 2027 webinar banner with gold capsules, event date, and register now button.
Webinars53:37
Top Nutrition Trends 2027

In this exclusive webinar, Innova Market Insights’ president and co-founder, Lu Ann Williams, will reveal the leading nutrition trends expected to shape 2027.

The session will examine how scientific advances, changing lifestyle needs, and cost-of-living pressures are driving...

Peen Ern Goh, BENEO
Video02:37
Beneo sees prebiotics moving beyond gut health in APAC
Silvia Mont Darley, Euromed
Video11:49
Vitafoods Asia 2026: Euromed’s Mediterranean botanicals for weight loss, longevity & beauty
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Vitafoods Asia 2026: Skuny Bioscience spotlights algal omega-3 as fish oil supplies tighten
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