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Weekly Roundup: ASA rules against Unilever’s microbiome ad, Researchers develop blood glucose-reducing pulse ingredient
15 Jan 2021 --- In nutrition news this week, a range of new NPD targeting gut and immune health hit the market. The British Advertising Standards Authority (ASA) ruled that Unilever’s Dove commercial for its baby skin lotion was misleading.... Read More
Researchers unravel why breastfeeding provides better immunity than infant formula
15 Jan 2021 --- UK researchers have identified the biological mechanism behind the long-term positive health effects of breastfeeding in preventing disorders of the immune system in later life.A new study published in... Read More
Kashi unveils keto-friendly, high-protein breakfast cereal
15 Jan 2021 --- Kashi Go Keto-Friendly Cereal marks the Kellogg’s-owned brand’s first offering for people following a ketogenic diet. Kashi, which specializes in natural and organic cereal, is also targeting people looking to reduce their... Read More
Eliminating serine in diet may help weaken cancer, new study finds
15 Jan 2021 --- Reducing serine in the body through diet and drug therapy could help “starve” cancer cells, according to a new study funded by Cancer Research UK. Serine is a non-essential amino acid found in many foods, including... Read More
Nutrition Focus : Active nutrition diversifies with probiotics and beer
There is global growth in the active nutrition realm, especially in the form of supplements. Unsurprisingly, energy and alertness claims are very popular, but immunity and mood health are also gaining ground. Probiotics and beer are also offering a new twist in this space.
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Analysis Feature Supplements innovation
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TOP 5 VITAMIN/MINERAL INGREDIENTS AS A PERCENTAGE (%) OF SUPPLEMENT LAUNCHES (GLOBAL, 2019)
