Top Story

Chocolate supplements: Rise of crossover category taps into healthy indulgence

14 Aug 2020 --- The contradicting health and indulgence trends are rising in tandem, which has led to the creation of a major crossover category. While gummies have become a mainstay of nutritional delivery formats in recent years, the sector looks set to embrace further confectionery-adjacent forms with chocolate coming to the fore. In this space, Mybite Vitamins offers multivitamins with an...

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Covid-19 Updates

COVID-19 updates

13 Aug 2020 --- Throughout the global COVID-19 pandemic, NutritionInsight is dedicated to bringing its readers all the latest and most relevant industry updates. Visit this daily news feed for the coronavirus information and insights you need to guide your business through this challenging period. [Last updated: 13/08/2020 15:30 CEST]

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Special Report

Tackling allergy escalation: Industry addresses food sensitivities and milk digestibility

11 Aug 2020 --- Many allergies and food sensitivities are on the rise, with some consumers flagging difficulties digesting many dairy products, for example. As a result, industry is embracing new technology to help consumers enjoy the foods they want to eat. A2 milk and hydrolyzed proteins are some notable areas of development in the dairy sector. Childhood food sensitivities are also a key...

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Key Interview

“Unsaturated” oral health sector full of opportunity, says PharmaLinea

13 Aug 2020 --- The oral health sector is a “large and underdeveloped supplement market,” according to PharmaLinea. This is “surprising,” considering the high prevalence of oral diseases. With as many flaws as opportunities in this relatively vacant space, PharmaLinea has launched >Your< Oral Health Sprays. Maja Orešnik, Science & Research Director, tells...

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Key Trends

NPD in Action: Superfoods

Superfoods can be classified as foods that are superior in terms of nutritional value, as well as promoting health and well-being. Any food with an approved health claim can be considered or labeled as a superfood. Superfood ingredients are widely seen across market categories as consumers remain eager to seek out products that deliver health benefits in a natural way.

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Webinar

Spotlight on Immunity: New Product Development Proliferates

Looking ahead to the years after the COVID-19 outbreak, consumers are expected to show higher levels of interest in their immune health. This could open doors for more products with a specific focus on immune health rather than those with multiple health messages of which immunity is simply one of many.

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Video

Ultimine Zinc launch taps into botanical ingredients and immune health trends

Tapping into the naturality trend amid the recent surging demand for immune support, Naturex, part of Givaudan, recently launched its koji-derived Ultimine Zinc. Timothée Olagne, Global Category Director of Nutritional Ingredients, explains how investing in environmental sustainability has become a core priority to the company. He also shares more details on how Naturex aims to expand into...

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NEWSBITE PODCAST

NewsBite Podcast (August 3-7): "Targeting COVID-19 stress with nootropics, Experts react to caffeine safety...

Last week in nutrition industry news, NutritionInsight covered how concern over COVID-19 has led to a rise in consumers’ stress levels and ultimately put a strain on overall brain health. Meanwhile, a new Dutch risk assessment found that consuming caffeine food supplements could result in excessive dietary caffeine intake, leading to hypertension, a poor cardiovascular system and low...

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Latest Headlines

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Weekly Roundup: Glanbia acquires Foodarom, Symrise dives into dermocosmetics

14 Aug 2020 --- This week in nutrition news, Glanbia acquired Foodarom in a move to expand its flavor capabilities. Meanwhile, Stratum Nutrition and Atacama Bio entered a distribution agreement for the latter’s astaxanthin ingredient. Symrise... Read More

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Nestlé targets personalized wellness goals in app collaboration

14 Aug 2020 --- Nestlé’s Lean Cuisine ready meal brand is collaborating with with/n, a new customized lifestyle app that helps US consumers achieve personal wellness goals. It contains motivational content, live coaching and custom... Read More

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Joywell Foods bolsters sweet protein R&D with Piva investment

14 Aug 2020 --- Growing demand and consequent innovation for natural protein sweeteners are evidenced by a new investment in Joywell Foods. Coming from venture capital firm Piva, the Series A financing enables the food-tech start-up to continue the... Read More

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Biohacking app taps into personalization demands

13 Aug 2020 --- Biohacking could become a “leading lifestyle category,” according to US-based Unfair, a new start-up that allows app users to track their supplement intake. The digital coach is named after the “unfair”... Read More

More Headlines

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TOP STORY FROM FOOD INGREDIENTS FIRST

Symrise and Kellogg jointly move to 100% responsibly sourced vanilla

14 Aug 2020 --- Symrise and the Kellogg Company have revealed a joint three-year project in Madagascar to responsibly source 100 percent of Kellogg’s... Read More

Nutrition Focus : Immunity NPD reigns

Immunity-boosting ingredients are having a moment in light of global health and wellness concerns rising. Immunity claims are spotlighted front-of-pack, with ingredients like vitamin C and selenium enjoying increased popularity.

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Analysis Feature Superfruits innovation

Sort Values

Superfruits innovation

The use of “superfruits” in food & beverage launches is increasing globally, featuring a +8.7% year-over-year growth when comparing 2018 and 2019 launches. In 2019, the top categories of global product launches tracked with “superfruits” were Soft Drinks (14%), Confectionery (12%) and Bakery (12%) with Coconut being the leading “superfruit” among the ingredients tracked. The top positionings of...
View Analysis

TOP 5 INGREDIENTS AS PERCENTAGE (%) OF FOOD AND BEVERAGE LAUNCHES TRACKED WITH SUPERFRUITS (GLOBAL, 2019)

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