Nutrition experts urge scientific validation of AI-generated ingredient innovations
AI can compress discovery timelines in nutrition innovation and generate a wealth of new ideas. However, industry experts underscore that successful use of the technology requires scientific validation of AI-generated insights, high-quality data, human oversight, and clear communication on its use to customers. In the second installment of our series on AI in nutrition, Nutrition Insight speaks with representatives from Brightseed and Nuritas, as well as independent marketing and R&D experts, about the challenges companies face in working with the technology and how to overcome them.This Technical Paper is brought to you by Arjuna Natural Pvt. Ltd.
By adding value through price optimization, formulation advantages, and additional health benefits, blending whey protein with premium, science-based collagen peptides such as Peptan® or Nextida® GC holds the potential to be a game-changer. Whether you are developing sports nutrition beverages, functional foods, or holistic health supplements, this session will reveal how leveraging this dynamic mix can help your products stand out on the shelf.
Marina Crocker, senior director of Product Category and Marketing at Hilmar, highlights how a tight global supply and rising demand have improved the competitiveness of US whey proteins in Europe. As a result, the company debuted as an exhibitor at Vitafoods Europe this year, showcasing protein coffee and functional drinks. Crocker links the growing demand to GLP-1-driven protein consumption and increasing interest in protein-fortified foods and beverages.
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Marina Crocker, senior director of Product Category and Marketing at Hilmar, highlights how a tight global supply and rising demand have improved the competitiveness of US whey proteins in Europe. As a result, the company debuted as an exhibitor at Vitafoods Europe this year, showcasing protein...
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