13 Feb 2024 --- To leverage saffron’s potential in weight management and mood health, Ayana Bio will develop plant cell-derived saffron together with South Korea-based Wooree Green Science. The use of saffron in health and wellness products is currently hindered by its exorbitant price and limited supply, further constrained by climate change. “The biggest thing holding the saffron market back has been cost. Saffron is probably the most expensive biomass on the planet, and using that to produce an extract that focuses on the bioactives is tough,” Frank Jaksch, the CEO of Ayana Bio, tells Nutrition Insight.