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Vitamin opportunities

May 2023

There is an increase in vitamin and mineral subcategory launches with an annual growth of +20% from the year 2018 to 2022 (CAGR). In 2022, the top leading claim for vitamins was immune health, but mental acuity shows potential for innovation with the fastest annual global growth of +99% (CAGR, 2018-2022). Vitamin C, vitamin D3 and vitamin B6 were the leading vitamin ingredients for launches in 2022. Gummies and gels are the fastest growing vitamin formats in the last five years unlocking an opportunity for more format innovation.

Yummygums
Wassen
Vitamine-se
Ambedo
Suku Vitamins
Chock Immune
Naturelo
A Wild Foods Product
Maya
Brainiac

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Yummygums Immunity Dietary Supplement: Blackberry Flavor (Netherlands)

  • This dietary supplement contains a mix of vitamins and vegetable extracts that helps to support your immune system. 
  • With vitamins C and D, zinc, echinacea, elderberry and blackberry flavor. 
  • Vitamin C supports the body's defenses and contributes to fitness. 
  • Zinc and vitamin D have a positive influence on the immune system. 
  • Vegan friendly. Sugar-free. Free of gluten, lactose, artificial colors and flavors, seeds and nuts and uses animal gelatin as a binder. 
  • Comes in 60 vitamin gummies with blackberry flavor, held in a plastic bottle.
In the dynamic sports nutrition and supplements market, CBD & its alternatives have been reshaping the landscape. Athletes and fitness enthusiasts are increasingly exploring these natural compounds as potential solutions for recovery, performance enhancement and overall well-being. CBD, hemp and other alternatives like adaptogens, amino acids and plant-based ingredients are gaining attention for their anti-inflammatory properties and stress-relief potential, reflecting a growing awareness of recovery, mental wellness and sustainable health practices in this industry.
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Pain Relief

 Nov 2023
Pain relief supplements claim to alleviate discomfort and improve overall well-being. Innova Market Insights data suggests that almost half (49%) of supplement launches with pain relief claims had a joint health claim. Brain-mood health claims and digestive or liver health claims are also leading for these supplements. 
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E-gaming

 Nov 2023
As the E-sports industry is rising, a specialized field of sports nutrition and supplements tailored to the unique demands of gaming has emerged. In this fast-evolving landscape, players are exploring innovative ways to enhance their energy levels, sharpen their cognitive abilities and ensure sustained endurance during marathon gaming sessions.
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The effectiveness of dietary supplements hinges on the body’s ability to absorb their key ingredients. These ten recent new supplement launches all feature ingredient absorption as claims to benefit the supplement’s efficiency.
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According to Innova Market Insights data, there is an increase in omega 3 ingredient use in different supplement subcategory launches. Women’s specialty supplements have grown 69% from July 2018 to June 2023. Other subcategories using omega 3 ingredients are also gaining ground. For example, children, Glucosamine and Sports Supplements are on the rise. Vegan omega 3 supplements & and sports nutrition are also trending with a growth of 15% in five-year span.
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Sports nutrition is essential for effective post-workout recovery, with a growing trend of products tailored for this purpose. Our analysts pick 10 recent post-workout product launches that promise to bounce back from a workout, show emphasis on beneficial science-backed ingredients and are versatile in flavors.
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