Active nutrition
Feb 2023As consumers seek healthier lifestyles, product launches with active nutrition claims are increasing with an average growth of +8% (CAGR, Global 2017/Q4 – 2022/Q3). Supplements in the form of vitamins/minerals and botanical/herbal take up most of the product launches, aiming towards boosting energy, alertness, and immune health. Protein-rich food and beverage products are in the lead for active health claims. Whereas vitamin C, vitamin B6, and vitamin B12 are the leading ingredients.
Swisse Ultiboost B Plus Energy Gummies Supplement with Raspberry Flavor (Australia)
- Formulated with B vitamins to support energy production and nervous system health.
- Supports mental concentration and focus.
- 99% sugar-free. No added lactose, gluten, yeast or egg, artificial colors, flavors or sweeteners.
- Premium quality formula that contains sulfites.
- Recyclable jar, cap and seal.
Natural ingredients
Jul 2024Consumer demand for natural and healthier products drives the sports nutrition and supplements industry to embrace natural ingredients. This includes a wide range of plant extracts, vitamins, minerals, and natural preservatives, all contributing to a cleaner, more health-conscious and sustainable lifestyle.
Ingredient synergies
Jul 2024Functional ingredients spearhead innovation and development within the nutraceutical industry, emerging as the most impactful trend. As a result, brands are exploring novel combinations of vitamins, minerals and herbs to enhance supplement efficacy and boost performance.
Post-workout recovery
Jun 2024Innova Market Insights data indicates a 17% year-over-year increase in sports nutrition products featuring post-workout claims from April 2023 to March 2024. Among these launches, 69% were sports powders. Additionally, there has been significant growth over the past five years in post-workout sports supplement launches, with a 27% increase from April 2019 to March 2024.
Climate-positive production
May 2024Innova Market Insights data indicates a surge in Supplement and Sports Nutrition launches featuring climate or carbon-neutral claims, with 78% growth from April 2019 to March 2024. Speedy growth for these launches was noticed in Western Europe and North America.
Personalized nutrition
May 2024Innova Market Insights data indicates that supplement launches witnessed a 5% compound annual growth rate between 2019 and 2023. As consumers are more concerned about their unique health needs, there is a clear trend for personalized nutrition solutions. In 2023, launches to support immune health saw the highest share, while supplements that support insomnia, mental acuity and sexual health are gaining traction. This shift marks the departure from the traditional one-size-fits-all approach to an era of customized formulations and targeted solutions.
As our population continues to age, the significance of specialized nutrition tailored to support active aging becomes increasingly prominent. Sports nutrition and supplements are crucial in optimizing nutrient intake to support physical health, cognitive function and overall well-being in older adults. These launches aim to promote longevity, vitality and quality of life throughout aging by emphasizing personalized approaches that address individual needs and goals.