Active nutrition

Feb 2023

As consumers seek healthier lifestyles, product launches with active nutrition claims are increasing with an average growth of +8% (CAGR, Global 2017/Q4 – 2022/Q3). Supplements in the form of vitamins/minerals and botanical/herbal take up most of the product launches, aiming towards boosting energy, alertness, and immune health. Protein-rich food and beverage products are in the lead for active health claims. Whereas vitamin C, vitamin B6, and vitamin B12 are the leading ingredients.


Swisse Ultiboost B Plus Energy Gummies Supplement with Raspberry Flavor (Australia)

  • Formulated with B vitamins to support energy production and nervous system health. 
  • Supports mental concentration and focus.
  • 99% sugar-free. No added lactose, gluten, yeast or egg, artificial colors, flavors or sweeteners. 
  • Premium quality formula that contains sulfites.
  • Recyclable jar, cap and seal.