NPD in action: Fiber inclusion

Mar 2019

Products featuring fiber are a growing market segment, especially as consumers become more aware of the relationship between fiber and health benefits such as a healthy digestive system and body weight. Added fiber and high/source of fiber claims are increasingly applied in food and beverages with a growth of 17 percent globally between 2014 and 2018, notes Innova Market Insights data. The categories seeing NPD action are also wide-ranging, from soda to yogurt and cereal.


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Sprite Fiber Plus Lemon Flavored Carbonated Drink (China). Fiber plus lemon flavored carbonated drink comes in a 500ml plastic bottle. This carbonated drink contains no sugar. Shelf life 12 months. Each bottle can meet 30% daily requirement of fiber.