NPD in action: Sports performance boosters

Sep 2020

The sports nutrition category continues to evolve in order to address current consumer needs and expectations. Clean label is rapidly building momentum in the increasingly mainstream sports nutrition segment as consumers are pushing for more transparency. Plant-based sports nutrition is a key platform of innovation, experiencing an average annual growth of 53 percent globally between 2015 and 2019.


Scitec Gym No.424 Vanilla Flavored Plant Bro Plus Zero Vegan Protein Powder with Stevia (Germany). Vanilla flavored plant bro plus zero vegan protein powder with stevia, in a 500 g cardboard tub. Proteins contribute to an increase in muscle mass and the maintenance of muscle mass. Contains 22 g protein per serving. With superfood, magnesium, folic acid and organic veggies.