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Post-workout recovery launches inspire innovation

Sep 2023

Sports nutrition is essential for effective post-workout recovery, with a growing trend of products tailored for this purpose. Our analysts pick 10 recent post-workout product launches that promise to bounce back from a workout, show emphasis on beneficial science-backed ingredients and are versatile in flavors.

Nutri Zone
Rock Solid
Now
Amsport
D E Nutrition
Alpha Foods
NZ Muscle
Puls Nutrition
Nutriathletic
Shifted Recovery

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Nutri Zone Pea Vegan Protein Dietary Supplement with Chocolate Flavor (United States)

  • Supports growth and repair of muscle after exercise. 
  • Sweetened with stevia extract, it provides the body with 22 grams of protein per serving, a complete amino acid profile and various vitamins and minerals.

Pain Relief

 Nov 2023
Pain relief supplements claim to alleviate discomfort and improve overall well-being. Innova Market Insights data suggests that almost half (49%) of supplement launches with pain relief claims had a joint health claim. Brain-mood health claims and digestive or liver health claims are also leading for these supplements. 
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E-gaming

 Nov 2023
As the E-sports industry is rising, a specialized field of sports nutrition and supplements tailored to the unique demands of gaming has emerged. In this fast-evolving landscape, players are exploring innovative ways to enhance their energy levels, sharpen their cognitive abilities and ensure sustained endurance during marathon gaming sessions.
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The effectiveness of dietary supplements hinges on the body’s ability to absorb their key ingredients. These ten recent new supplement launches all feature ingredient absorption as claims to benefit the supplement’s efficiency.
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According to Innova Market Insights data, there is an increase in omega 3 ingredient use in different supplement subcategory launches. Women’s specialty supplements have grown 69% from July 2018 to June 2023. Other subcategories using omega 3 ingredients are also gaining ground. For example, children, Glucosamine and Sports Supplements are on the rise. Vegan omega 3 supplements & and sports nutrition are also trending with a growth of 15% in five-year span.
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The rise in demand for botanical and herbal supplements reflects a shifting preference toward nature-derived alternatives. Overall, the launches for botanical and herbal supplements have grown +5% from Jul 2018 to Jun 2023. These supplements often focus on enhancing mind and mood health, as well as immunity. Two spices used the most often in botanical & herbal supplements are curcumin and turmeric.
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Brain boost

 Aug 2023
The quest for optimal brain health has led to a surge in the market for sports nutrition & supplements with brain-related claims, growing at an average annual rate of 21% between 2018 and 2022. Additionally, there has been a remarkable compound annual growth rate (CAGR) of 83% for product launches targeting brain-mood health during the same period. Key ingredients are vitamin B6, B12, and vitamin C, whereas herbal and functional ingredients such as Ashwagandha, Reishi, or Lion’s mane mushroom are gaining ground.
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