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Pain Relief

Nov 2023

Pain relief supplements claim to alleviate discomfort and improve overall well-being. Innova Market Insights data suggests that almost half (49%) of supplement launches with pain relief claims had a joint health claim. Brain-mood health claims and digestive or liver health claims are also leading for these supplements. 

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Hemp Foods Pain Relief Dietary Supplement (Australia)

  • Pain relief dietary supplement that helps to relieve inflammation and mild joint pain.
  • Reduces free radicals formed in the body. 
  • 100% organic hemp seed oil.
According to Innova Market Insights data, the Supplements & Sports Nutrition categories with a plant-based claim had an average annual growth of 12% from July 2019 to June 2024. Globally, 61% of these product launches were in the Supplements category, which also recorded the fastest growth, with a 19% increase over the five years. Notably, plant-based sports supplements experienced a 63% growth during the same period.
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Innova Market Insights data indicates that from July 2023 to June 2024, 79% of global infant nutrition launches, particularly baby formula/milk, featured probiotic ingredients. Bifidobacterium lactis was included in 40% of these launches, while 19% contained Bifidobacterium lactis BB-12. Digestive/gut health claims were this sector’s leading focus for new product development.
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According to the data from Innova Market Insights, between April 2019 and March 2024, 81% of CBD launches in the supplement category were botanical and herbal supplements. However, the most significant increase in CBD ingredient use was observed in melatonin supplements, which grew by 73%. Additionally, 44% of these supplements featured a brain-mood health claim, while the fastest growth was seen in sexual health supplements.
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Consumer demand for natural and healthier products drives the sports nutrition and supplements industry to embrace natural ingredients. This includes a wide range of plant extracts, vitamins, minerals, and natural preservatives, all contributing to a cleaner, more health-conscious and sustainable lifestyle.
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Functional ingredients spearhead innovation and development within the nutraceutical industry, emerging as the most impactful trend. As a result, brands are exploring novel combinations of vitamins, minerals and herbs to enhance supplement efficacy and boost performance.
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Innova Market Insights data indicates a 17% year-over-year increase in sports nutrition products featuring post-workout claims from April 2023 to March 2024. Among these launches, 69% were sports powders. Additionally, there has been significant growth over the past five years in post-workout sports supplement launches, with a 27% increase from April 2019 to March 2024.
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