NPD in action: Active nutrition
Nov 2020As consumers look to live healthier lifestyles, the overall active nutrition industry has seen significant growth in recent years. Active nutrition is especially seen in the supplement segment, with an increasing variety of active health claims for holistic well-being targeting mood, beauty and energy.
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Vital Proteins Morning Get Up and Glow Dietary Supplement (US). Collagen with vitamin C, biotin and hyaluronic acid that helps to glowing hair, skin, nails, overall health and wellness. Comes in orange flavor in powder form in a 265 g plastic jar. Helps to support hair, skin and nail health. Gives support to bone and joint health by helping stimulate collagen production. Contains 10 g collagen peptides and 600 percent daily value of vitamin C. Provides 90 mg caffeine from coffee berry for boosts energy. Helps support overall health and wellness. For brighter mornings, reach for the energy-boosting collagen powder, which enhances any beauty wellness regimen. Naturally flavored with other natural flavors. Natural orange flavor. Whole 30 approved and paleo friendly. Gluten-free and dairy-free.
