NPD in action: Adaptogens

Dec 2020

Busy lifestyles are putting a spotlight on products that can offer stress relief, mood-balancing effects and other functional health benefits. Adaptogens such as ashwagandha, ginseng and cordyceps mushrooms are increasingly included across food, beverage and supplement market categories, with many innovative examples seen in the US in particular.


Moon Juice The Full Moon Herbal Supplement (US). Moon Dusts are adaptogenic blends that help regulate stress hormones for total mind and body support. Target stress to transform beauty, brain, sex, power, spirit and dream. Comes in 12 sachets held in a carton box. Adaptogens for everything. Gluten free. Non-GMO. No fillers.