Share

Nootropics and Nutraceuticals

Mar 2024

Consumers are increasingly drawn to products containing nootropic and nutraceutical ingredients due to a growing awareness of their potential cognitive and health benefits. The demand reflects a shift toward prioritizing holistic well-being and cognitive enhancement in daily life. Brands are responding by innovating and incorporating these sought-after ingredients into various products to cater to consumer preferences.

Jocko
Vivo Life
Stem & Root
Svenskt Kosttillskott
Joyshot
Playr1
Muscleblaze
Sly
Relentless Labz
Iconic Beauty

1/10

Picture Click to Enlarge

Jocko Go Real Energy Drink with Blue Raspberry Flavor (United States)

  • Real energy drink with blue raspberry flavor in a 355 ml aluminum can.
  • Contains 95 mg of natural caffeine. 
  • Vitamins B6 and B12.
  • Delivers a steady energy supply, hydrating electrolytes and nootropics for an extra cognitive and physical edge to fuel your day.
As our population continues to age, the significance of specialized nutrition tailored to support active aging becomes increasingly prominent. Sports nutrition and supplements are crucial in optimizing nutrient intake to support physical health, cognitive function and overall well-being in older adults. These launches aim to promote longevity, vitality and quality of life throughout aging by emphasizing personalized approaches that address individual needs and goals.
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
Innova Market Insights data indicates there is a steep increase in sports nutrition launches globally, with 18% annual growth from 2021 to 2023. Additionally, there was a 39% average annual growth in product launches that feature new and innovative sports nutrition formats – pancakes, yogurts, gels and chocolates. Sports bars and protein-based sports drinks are gaining ground, with 34% growth from 2021 to 2023.
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
Innova Market Insight data indicates that vitamin and mineral launches are experiencing a global surge, with a 4% average annual growth between 2019 and 2023. Immune health is vital, as nearly half of vitamin/mineral launches contain this claim. With consumers increasingly seeking personalized vitamins/minerals, various positionings regarding energy, mental health, sexual health and other specific needs are gaining traction. Key ingredients such as vitamins C, D3 and B12 dominate the launches, while zinc bisglycinate, magnesium bisglycinate and saw palmetto are emerging.
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
Innova Market Insights data indicates an increase in supplement launches with cardiovascular and heart health claims, with 9% growth from 2019 to 2023. In 2023, vitamins and minerals were the leading subcategory for these supplements, with a 27% share in launches. There is also a growth in novel ingredients for blood health, such as Reishi mushroom with 45% growth in the last five years.
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
Innova Market Insights data indicates that there is a growth in eyesight support supplement launches with an 8% average annual growth from October 2018 to September 2023. Vitamin C is the leading ingredient used for eyesight support supplements, but there is a high growth of different carrot ingredients used for better vision. There is a fast growth in eyesight supplements packed in gummy form with 27% growth in the last five years.
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
Several trends in clinical nutrition and supplements have emerged that aim to combat malnutrition effectively. Personalized nutrition has taken center stage, emphasizing tailoring dietary plans to individual needs based on factors like age, health status and genetics. Functional foods enriched with bioactive compounds such as probiotics and antioxidants are gaining prominence for their targeted health benefits. Protein fortification, including innovative plant-based sources, addresses the critical role of protein in supporting overall health.
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
«12345...36»