Healthy aging
Mar 2023Functional foods and beverages with aging well claims have a +14% annual growth globally (CAGR, 2018-2022). This growth correlates with consumer interest in healthy aging. According to the Innova Trends 2023 Survey almost one out of three consumers says that they start to take active steps to age healthy already from age of 30 and onwards.
Biofair Nutrition Instant Drink with Cocoa and Cereals (France)
- Instant drink with cocoa and cereals.
- Rich in nutrients, iron, potassium, protein and fiber.
- 20 g contains 2.2 g iron, 246 mg potassium and 2.5 g protein.
- With a high content of antioxidants (vitamins C and E in particular).
- Chlorella helps against the aging of cells in the body and high blood pressure and to reduce blood cholesterol levels.
- Certified AB organic and Fairtrade.
- In a 250 g resealable plastic standing pouch. Recyclable packaging.
Natural ingredients
Jul 2024Consumer demand for natural and healthier products drives the sports nutrition and supplements industry to embrace natural ingredients. This includes a wide range of plant extracts, vitamins, minerals, and natural preservatives, all contributing to a cleaner, more health-conscious and sustainable lifestyle.
Ingredient synergies
Jul 2024Functional ingredients spearhead innovation and development within the nutraceutical industry, emerging as the most impactful trend. As a result, brands are exploring novel combinations of vitamins, minerals and herbs to enhance supplement efficacy and boost performance.
Post-workout recovery
Jun 2024Innova Market Insights data indicates a 17% year-over-year increase in sports nutrition products featuring post-workout claims from April 2023 to March 2024. Among these launches, 69% were sports powders. Additionally, there has been significant growth over the past five years in post-workout sports supplement launches, with a 27% increase from April 2019 to March 2024.
Climate-positive production
May 2024Innova Market Insights data indicates a surge in Supplement and Sports Nutrition launches featuring climate or carbon-neutral claims, with 78% growth from April 2019 to March 2024. Speedy growth for these launches was noticed in Western Europe and North America.
Personalized nutrition
May 2024Innova Market Insights data indicates that supplement launches witnessed a 5% compound annual growth rate between 2019 and 2023. As consumers are more concerned about their unique health needs, there is a clear trend for personalized nutrition solutions. In 2023, launches to support immune health saw the highest share, while supplements that support insomnia, mental acuity and sexual health are gaining traction. This shift marks the departure from the traditional one-size-fits-all approach to an era of customized formulations and targeted solutions.
As our population continues to age, the significance of specialized nutrition tailored to support active aging becomes increasingly prominent. Sports nutrition and supplements are crucial in optimizing nutrient intake to support physical health, cognitive function and overall well-being in older adults. These launches aim to promote longevity, vitality and quality of life throughout aging by emphasizing personalized approaches that address individual needs and goals.