NPD in action: Joint health

Jul 2021

With an average annual growth of 26 percent from 2018 to 2020, sports nutrition products and supplements with a joint health claim are increasingly finding their place in the global market. Vitamin C, magnesium, turmeric and collagen remain the top ingredients tracked in sports nutrition products and supplements with a joint health positioning (Global, 2020).


FutureYou Cambridge Turmeric Plus Curcuma Phospholipid Complex and Vitamin C Food Supplement (UK). Turmeric+ contains FutureYou patented combination of curcumin and soy lecithin, making it 30x more absorbable than ordinary turmeric. FutureYou best-selling supplement, Turmeric+ increases the body’s absorption of curcumin by mimicking the natural action of eating turmeric with food. Each turmeric+ tablet contains 500 mg of curcuma phospholipid complex, a unique combination of curcumin with soy lecithin that is 30x more absorbable than standard turmeric, making sure your body gets more of the good stuff. Each tablet also contains vitamin C, which contributes to normal collagen formation for the normal function of cartilage. It also contributes to the protection of cells from oxidative stress. Scientifically researched and Informed-Sport Certified. FSN 2019. Best nutritional supplement: highly recommended. Does not contain gluten or lactose. Suitable for vegetarians and vegans.