NPD in action: Cardiovascular health

Aug 2021

There is steady growth in the cardiovascular health market, with supplements and sports nutrition launches witnessing an average annual growth of 17 percent (Global, CAGR 2018-2020). Magnesium, EPA/DHA and omega 3 remain the top functional ingredients mentioned on the ingredient list in supplements and sports nutrition with a heart health positioning (Global, 2020).


Force Factor Total Beets Dietary Supplement: Acai Berry Flavor (US). Beet chews dietary supplement supports antioxidant boost heart health. Comes in 60 chews with acai berry flavor, held in a stand-up pouch. New energy supplements are designed with heart health in mind. Stimulant-packed energy drinks, for instance can narrow blood vessels, forcing the heart to work harder to pump blood throughout your body. Total beets soft chews are a safe source of heart healthy energy. Delicious chews include nitrates and antioxidants and help give you an anytime energy boost to tackle whatever life throws your way. Superfood formula features both beetroot powder and beetroot extract, blended with antioxidant-rich grapeseed extract in a naturally flavored, tasty acai berry chew with no bitter beet aftertaste.