Vitamin opportunities

Apr 2024

Innova Market Insight data indicates that vitamin and mineral launches are experiencing a global surge, with a 4% average annual growth between 2019 and 2023. Immune health is vital, as nearly half of vitamin/mineral launches contain this claim. With consumers increasingly seeking personalized vitamins/minerals, various positionings regarding energy, mental health, sexual health and other specific needs are gaining traction. Key ingredients such as vitamins C, D3 and B12 dominate the launches, while zinc bisglycinate, magnesium bisglycinate and saw palmetto are emerging.


Chewsy Men’s Multi Dietary Supplement: Blueberry Grape Flavor (US)

  • Scientifically formulated with 100% of the daily value of 16 essential nutrients, plus probiotics and men’s support blend. 
  • Vitamin A, C, D, selenium and zinc support immune health. Probiotics support digestive health. B vitamins, including vitamin B12, support energy production. Vitamin E supports heart health. Vitamin D3 supports bone health. Vitamins A, C, D andE and zinc support antioxidant protection. Biotin and pantothenic acid support hair and skin health. Saw palmetto, stinging nettle and pumpkin seed support prostate health. 
  • No artificial colors, artificial flavors, artificial sweeteners, dairy ingredients and soy ingredients. Non-GMO. Gluten-free. Suitable for vegetarians. 
  • Comes in 30 individually wrapped fruity chews, held in a plastic jar.