NPD in action: Cognitive enhancement

Jul 2020

As the increasingly complex world exerts mounting demands on cognitive functions, consumers are becoming more interested in using products that tout cognitive benefits. Industry is targeting the growing market for brain-boosting solutions with an average annual growth of 10 percent in global food and beverage launches featuring brain health claims (CAGR 2015-2019).


Brainiac Apple Applesauce for Kids (US). Apple sauce with Brainpack. Brainpack per pouch: omega 3s, DHA, EPA and choline, supports brain development. No added sugar. Made with real fruit. Non GMO Project Verified. Certified B Corporation. BPA-free. Dairy-free. Gluten-free. Certified kosher dairy. Comes in plastic doy pouches. Terracycle recyclable packaging.