NPD in action: Collagen innovations
Dec 2018Interest is rising in collagen’s potential for sports nutrition, healthy aging, bone and joint health. Consumers are increasingly looking for preventative health supplements and ingredients, whether it is to support their active lifestyles or healthy aging. While the popularity of collagen will keep growing, consumers will demand more enticing and innovative product formats to incorporate the ingredient into their daily diets. Collagen peptides have a neutral taste profile, therefore can easily be integrated into a range of functional food and drinks.
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Bourbon Fettucine Gummy Collar with Gempus Pomegranate Taste (Japan). Fettuccine gummies with pomegranate flavor that can take multiple functional ingredients with vitamin C, dietary fiber, iron content, which is popular among females, mainly for collagen.
