NPD in action: Immunity boosters

Oct 2019

Immune health claims are increasingly seen in global food and beverage launches, with an average annual growth of +15 percent between 2014 and 2018. Of all launches in 2018 with such a claim, one in three products are “Baby & Toddlers” products. Both flaxseed and turmeric/curcumin play a key role in the growth of immunity boosters, with an average annual growth of +43 percent and +41 percent respectively in global product launches between 2014 and 2018.


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Bol Creamy Coconut, Corn and Sweet Potato Soup (UK). Super soup, bursting with creamy coconut, sweet potato, corn, red peppers and red quinoa. This Peruvian-style plant-based chowder is three of your five-a-day and high in fiber. With a naturally sweet and creamy flavor, it's rich in vitamin A to help support your immune system all year-round while bringing a flavor of Peru to the British summertime.