NPD in action: Immunity boosters

Oct 2019

Immune health claims are increasingly seen in global food and beverage launches, with an average annual growth of +15 percent between 2014 and 2018. Of all launches in 2018 with such a claim, one in three products are “Baby & Toddlers” products. Both flaxseed and turmeric/curcumin play a key role in the growth of immunity boosters, with an average annual growth of +43 percent and +41 percent respectively in global product launches between 2014 and 2018.


Bol Creamy Coconut, Corn and Sweet Potato Soup (UK). Super soup, bursting with creamy coconut, sweet potato, corn, red peppers and red quinoa. This Peruvian-style plant-based chowder is three of your five-a-day and high in fiber. With a naturally sweet and creamy flavor, it's rich in vitamin A to help support your immune system all year-round while bringing a flavor of Peru to the British summertime.