NPD in action: Pre- and probiotics

Feb 2020

While over one third of global food and beverage launches with probiotics and prebiotics tracked in 2019 were dairy products, innovation is expanding to more categories, such as snacks, confectionery and dairy alternatives. With consumers feeling more familiar with probiotics than prebiotics, according to an Innova Consumer Survey (2019), prebiotic claims are increasingly used in combination with probiotic claims.


Only Probiotic Drink with Banana Strawberry (Israel). Probiotic drink with banana strawberry, in a plastic tray. No milk. Contains bacteria and probiotics. No food coloring, flavors or stabilizers. Contains oatmeal, on the basis of minced pickling. Certified kosher.