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NPD in action: Foods for healthy aging

May 2018

Mainstream food and beverage manufacturers have responded to the growing aging population with formulation changes and health claims targeting different needs at different life stages. Healthy aging increasingly features in the context of lifestyle trends, with healthy nutrition being positioned as the tool to prevent, or at least postpone, the first signs of aging. For all consumers, young and old, staying independent and fit is a pressing concern.


7/10

Kelloggs Special K Nourish Flakes With Cashew, Macadamia And Coconut (Australia). Special K flakes mixed with oat, quinoa, and rye clusters, bran twigs, rolled oats, cashews, macadamia and coconut, in a plastic packet held in a carton box. Specially designed for women with essential nutrients to support wellbeing. Health Star Rating 4.5. Source of calcium: for bones and teeth. Source of vitamin B1: for cardiac function. Source of folate: reduced tiredness. Source of vitamin D: for bones and teeth. Source of vitamin B2: for vision. Source of protein: for muscle mass. Source of vitamin B6: for metabolism. Source of iron: for immunity. Source of fiber: for regularity. Recyclable packaging.