Probiotics innovation

Oct 2020
TOP 5 HEALTH POSITIONINGS AS A PERCENTAGE (%) OF FOOD & BEVERAGE LAUNCHES, INCLUDING SUPPLEMENTS, TRACKED WITH PROBIOTICS (GLOBAL, 2019)
Sort Values
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+13% (2019 vs 2018)

TOP COMPANY
Danone

TOP CATEGORY
Dairy & Dairy Alternatives

TOP INGREDIENTS
Lactobacillus acidophilus

REGION ANALYZED
Global

DATE ANALYZED
2019 vs 2018

Source: Innova Market Insights

Previous Ingredient Analysis on NutritionInsight.com

Fiber innovation Sep 2021
The use of fiber in supplements and sports nutrition launches has increased globally, featuring a +4% year-over-year growth when comparing 2020 and 2019 launches. In 2020, the top subcategory of global supplement and sports nutrition launches tracked with fiber was Sports Powders (21%). In 2020, hydroxypropyl methylcellulose (31%), maltodextrin (30%) and xanthan gum (13%) were the leading ingredients among global supplement and sports nutrition launches tracked with fiber. The top positionings of global supplement and sports nutrition launches tracked with fiber in 2020 were High/Source of Protein (24%), Immune Health (20%) and Brain/Mood Health (14%).
The use of fatty acids in supplements and sports nutrition has decreased globally, featuring a -9% year-over-year decline when comparing 2020 and 2019 launches. In 2020, the top subcategory of global supplements and sports nutrition launches with fatty acids was Essential Fatty Acids (62%). In 2020, omega 3 was the leading fatty acid ingredient among global supplements and sports nutrition launches with fatty acids (78%), followed by oleic acid (18%) and omega 6 (17%). The top health positionings of global supplements and sports nutrition launches with fatty acids in 2020 were Brain-Mood Health (51%), Heart Health (49%) and Eye Health (32%).
The use of cognitive enhancement related claims in sports nutrition and supplements has increased globally, featuring a +13% year-over-year growth when comparing 2020 and 2019 launches. In 2020, the top subcategory of global sports nutrition and supplement launches in the cognitive enhancement segment was Vitamins/Minerals (29%). In 2020, magnesium and vitamin B6 were the leading ingredients among global sports nutrition and supplements launches (29%) in the cognitive enhancement segment, followed by vitamin B12 (25%) and vitamin C (20%). The top health positionings of global sports nutrition and supplement launches in the cognitive enhancement segment in 2020 were Energy & Stamina (34%), Immune Health (29%) and Mental Acuity (23%).
«12345...30»