Probiotics innovation

Oct 2020
TOP 5 HEALTH POSITIONINGS AS A PERCENTAGE (%) OF FOOD & BEVERAGE LAUNCHES, INCLUDING SUPPLEMENTS, TRACKED WITH PROBIOTICS (GLOBAL, 2019)
Sort Values
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+13% (2019 vs 2018)

TOP COMPANY
Danone

TOP CATEGORY
Dairy & Dairy Alternatives

TOP INGREDIENTS
Lactobacillus acidophilus

REGION ANALYZED
Global

DATE ANALYZED
2019 vs 2018

Source: Innova Market Insights

Previous Ingredient Analysis on NutritionInsight.com

The use of weight management claims in supplements and sports nutrition launches has increased globally, featuring a +12% year-over-year growth when comparing 2021 and 2020 launches. In 2021, the top subcategory of global product launches tracked with weight management claims was Sports Powders (32%). In 2021, sucralose was the leading ingredient among the weight management claims tracked in supplements and sports nutrition launches. The top positionings of global supplements and sports nutrition launches launches tracked with a weight management claim in 2021 were High/Source of Protein (48%), Energy/Alertness (33%) and Gluten-Free (23%).
The use of digestive health claims in supplement and sports nutrition launches has decreased globally, featuring a -13% year-over-year decline when comparing 2020 and 2019 launches. In 2020, the top subcategory of global supplement and sports nutrition launches tracked with digestive health claims was probiotics (25%). In 2020, magnesium was the leading ingredient among the supplement and sports nutrition launches tracked with a digestive health claim. The top positionings of global product launches tracked with a digestive health claim in 2021 were immune health (38%), energy (20%) and brain health (16%).
The use of health claims in supplements and sports nutrition launches has increased globally, featuring a +2% year-over-year growth when comparing 2020 and 2019 launches. In 2020, the top subcategory of global supplements and sports nutrition launches tracked with health claims was sports powders (20%). In 2020, vitamin C was the leading ingredient among global supplements and sports nutrition launches tracked with health claims. The top positionings of global supplements and sports nutrition launches tracked with health claims in 2020 were immune health (20%), high/source of protein (19%) and brain-mood health (15%).
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