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Nutraceuticals innovation

Oct 2021
TOP 5 POSITIONINGS AS A PERCENTAGE (%) OF FOOD & BEVERAGE LAUNCHES, INCLUDING SUPPLEMENTS, TRACKED WITH NUTRACEUTICAL & FUNCTIONAL INGREDIENTS (GLOBAL, 2020)
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+3% (2020 vs 2019)

TOP COMPANY
Nestlé

TOP CATEGORY
Supplements

TOP INGREDIENTS
Turmeric

REGION ANALYZED
Global

DATE ANALYZED
2020 vs 2019

Previous Ingredient Analysis on NutritionInsight.com

Innova Market Insights data indicates that the use of insomnia claims in supplement launches is increasing globally, with a +4% year-on-year growth from October 2021 to September 2023. The largest share of launches was in the Botanical/Herbal Supplements subcategory. Notably, Melatonin emerges as the primary ingredient in supplements for sleep.
Innova Market Insights data suggests that plant-based claims in sports nutrition is gaining momentum globally with a 25% year-over-year growth from October 2021 to September 2023. Sports powders dominated as the top subcategory, capturing 64% share of launches. Pea protein reigns supreme at 30% among tracked plant-based protein.
The use of skin health claims in supplements & sports nutrition launches, is increasing globally, featuring a 12% year-on-year growth when comparing October 2021 to September 2023 launches. The top category for these products was supplements, with vitamin C as the leading ingredient. 
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