Natural ingredients innovation
Apr 2021
TOP 5 POSITIONINGS AS A PERCENTAGE (%) OF FOOD & BEVERAGE LAUNCHES, INCLUDING SUPPLEMENTS, TRACKED WITH NATURAL INGREDIENTS (GLOBAL, 2020)
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
-0.2% (2020 vs 2019)
TOP COMPANY
Nestlé
TOP CATEGORY
Bakery
TOP INGREDIENTS
White Sugars
REGION ANALYZED
Global
DATE ANALYZED
2020 vs 2019
-0.2% (2020 vs 2019)
TOP COMPANY
Nestlé
TOP CATEGORY
Bakery
TOP INGREDIENTS
White Sugars
REGION ANALYZED
Global
DATE ANALYZED
2020 vs 2019
Source: Innova Market Insights
Previous Ingredient Analysis on NutritionInsight.com
Supporting Immunity innovation
Sep 2023
The use of immunity support claims in supplements & sports nutrition launches is increasing globally at +13% annually over the last five years. Supplements accounted for most product launches in July 2022-June 2023 (88%), vitamin C was the leading ingredient (39%). In the same period, energy & stamina, brain-mood health and bone health held the top positionings, while product launches with a mental acuity claim experienced the strongest growth (+73%).
World of Biotics innovation
Aug 2023
Supplement launches with prebiotic & probiotic ingredients are increasing globally, featuring a 10% average annual growth when comparing 2018 and 2022 launches. In 2022, the top sub-category of supplement launches tracked with prebiotic & probiotic ingredients is Probiotics (40%). In 2022, Lactobacillus Acidophilus (30%) is the leading ingredient among supplement launches with prebiotic & probiotic ingredients. The top supplement positionings tracked with prebiotic & probiotic ingredients in 2022 were Digestive/Liver Health (55%), Immune Health (43%) and Energy & Stamina (19%).
Gut-brain-axis innovation
Jul 2023
Food & beverage (including supplements) with gut-brain-axis claims are increasing globally, featuring a +2% average annual growth when comparing 2018- and 2022-year launches. In 2022, the top sub-category of food & beverage (including supplements) with gut-brain-axis claims tracked is Baby & Toddlers (66%). In 2022, Vitamin C (58%) is the leading ingredient among food & beverage (including supplements) with gut-brain-axis claims launches. The top positionings of global food & beverage (including supplements) with gut-brain-axis claim launches tracked in 2022 are Brain Health (83%), Digestive/Gut Health (83%), and Immune Health (55%).
