Natural ingredients innovation
Apr 2021
TOP 5 POSITIONINGS AS A PERCENTAGE (%) OF FOOD & BEVERAGE LAUNCHES, INCLUDING SUPPLEMENTS, TRACKED WITH NATURAL INGREDIENTS (GLOBAL, 2020)
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
-0.2% (2020 vs 2019)
TOP COMPANY
Nestlé
TOP CATEGORY
Bakery
TOP INGREDIENTS
White Sugars
REGION ANALYZED
Global
DATE ANALYZED
2020 vs 2019
-0.2% (2020 vs 2019)
TOP COMPANY
Nestlé
TOP CATEGORY
Bakery
TOP INGREDIENTS
White Sugars
REGION ANALYZED
Global
DATE ANALYZED
2020 vs 2019
Source: Innova Market Insights
Previous Ingredient Analysis on NutritionInsight.com
Supporting Immunity innovation
Sep 2024
Innova Market Insights data indicates that global supplement launches with immune health claims have grown significantly, with a 13% CAGR from July 2019 to June 2024. In the most recent period (July 2023 – June 2024), Vitamins and Minerals dominated the immunity supplement category, accounting for 34% of new launches, with Vitamin C as the top ingredient at 36%.
Innova Market Insights data indicates that global launches of supplements and sports nutrition products with botanical ingredients have grown 6% from July 2019 to June 2024. From July 2023 to June 2024, Supplements made up 64% of these launches, with Cocoa Powder being the leading botanical ingredient. The top positionings were Immune Health (23%), Brain-Mood Health (22%) and Energy & Stamina (22%).
Managing menopause innovation
Jul 2024
Innova Market Insights data indicates that supplement launches with menopause claims are increasing globally, featuring a +15% year-over-year growth when comparing Apr 2022 – Mar 2023 and Apr 2023 – Mar 2024 launches. In Apr 2023 – Mar 2024, the top subcategory of global supplement launches tracked with menopause claims was Women Specialty, taking half the total NPD. Vitamin B6 was the leading ingredient. Meanwhile, women’s health was at the top, with 82% of launches.
