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Nutraceuticals innovation

Oct 2021
ABSTRACT
The use of nutraceutical and functional ingredients in food and beverage launches, including supplements, has increased globally, featuring a +3% year-over-year growth when comparing 2020 and 2019 launches. In 2020, the top category of global product launches tracked with nutraceutical and... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Baby Formula/Milk
  2. Sports Powders
  3. Vitamins/Minerals
INGREDIENTS ANALYZED
Food & beverage launches only;
Turmeric
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+3% (2020 vs 2019)

TOP COMPANY
Nestlé

TOP CATEGORY
Supplements

TOP INGREDIENTS
Turmeric

REGION ANALYZED
Global

DATE ANALYZED
2020 vs 2019

Previous Ingredient Analysis on NutritionInsight.com

Innova Market Insights data indicates that supplement launches are on the rise globally, with an average annual growth of 5% from 2019 to 2023. In 2023, botanical/herbal Supplements was the leading subcategory, taking 24% of NPD. Vitamin C was the leading ingredient, while immune health was the leading positioning.
Innova Market Insights data suggests that the use of bone health claims in supplements is increasing globally, featuring a +7% year-over-year growth when comparing 2022 and 2023. In 2023, vitamin D3 (45% of product launches) was the leading ingredient for bone health supplements.
Innova Market Insights data indicates that the use of insomnia claims in supplement launches is increasing globally, with a +4% year-on-year growth from October 2021 to September 2023. The largest share of launches was in the Botanical/Herbal Supplements subcategory. Notably, Melatonin emerges as the primary ingredient in supplements for sleep.
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