Nutraceuticals innovation
Oct 2021
ABSTRACT
The use of nutraceutical and functional ingredients in food and beverage launches, including supplements, has increased globally, featuring a +3% year-over-year growth when comparing 2020 and 2019 launches. In 2020, the top category of global product launches tracked with nutraceutical and... More 
TOP 3 SUB-CATEGORIES
- Baby Formula/Milk
- Sports Powders
- Vitamins/Minerals
TRENDING
TRENDING
UP
UP
Global
REGION
ANALYZED
ANALYZED
+3%
2020 VS 2019
INGREDIENTS ANALYZED
Food & beverage launches only;
Turmeric
Turmeric
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+3% (2020 vs 2019)
TOP COMPANY
Nestlé
TOP CATEGORY
Supplements
TOP INGREDIENTS
Turmeric
REGION ANALYZED
Global
DATE ANALYZED
2020 vs 2019
+3% (2020 vs 2019)
TOP COMPANY
Nestlé
TOP CATEGORY
Supplements
TOP INGREDIENTS
Turmeric
REGION ANALYZED
Global
DATE ANALYZED
2020 vs 2019
Source: Innova Market Insights
Previous Ingredient Analysis on NutritionInsight.com
Skincare innovation
May 2024
Innova Market Insights data indicates that supplement launches with skin health claims are increasing globally, featuring a +9% year-over-year growth when comparing 2022 and 2023. In 2023, the top subcategory of global skin health supplements launches was Hair, Skin & Nails (42%).
Supplements innovation
Apr 2024
Innova Market Insights data indicates that supplement launches are on the rise globally, with an average annual growth of 5% from 2019 to 2023. In 2023, botanical/herbal Supplements was the leading subcategory, taking 24% of NPD. Vitamin C was the leading ingredient, while immune health was the leading positioning.
Bone strength innovation
Feb 2024
Innova Market Insights data suggests that the use of bone health claims in supplements is increasing globally, featuring a +7% year-over-year growth when comparing 2022 and 2023. In 2023, vitamin D3 (45% of product launches) was the leading ingredient for bone health supplements.
