Marine oils innovation
Feb 2020
INNOVA MARKET INSIGHTS COMMENTARY
The use of marine oils in food & beverage launches increased globally, featuring a +41% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top category of global product launches tracked with marine oils were Baby & Toddlers (65%), with fish oil being the leading ingredient... More 
TOP 3 SUB-CATEGORIES
- Baby Formula/Milk
- Essential Fatty Acids
- Baby Cereals and Biscuits
TRENDING
TRENDING
UP
UP
Global
REGION
ANALYZED
ANALYZED
+41%
2019 VS 2018
INGREDIENTS ANALYZED
Food & beverage launches only;
Fish oil
Fish oil
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+41% (2019 vs 2018)
TOP COMPANY
Nutricia
TOP CATEGORY
Baby & Toddlers
TOP INGREDIENTS
Fish oil
REGION ANALYZED
Global
DATE ANALYZED
2019 vs 2018
+41% (2019 vs 2018)
TOP COMPANY
Nutricia
TOP CATEGORY
Baby & Toddlers
TOP INGREDIENTS
Fish oil
REGION ANALYZED
Global
DATE ANALYZED
2019 vs 2018
Source: Innova Market Insights
Previous Ingredient Analysis on NutritionInsight.com
Sports and recovery innovation
Nov 2020
The use of “recover”/“recovery” claims in Sports Nutrition launches has increased globally, featuring a +30% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top subcategory of Sports Nutrition launches tracked with a “recover”/“recovery” claim was Sports Powders (73%), with sucralose being the leading ingredient among the Sports Nutrition products tracked with a “recover”/“recovery” claim. The top health positionings of Sports Nutrition launches including “recover”/“recovery” in 2019 were High/Source of Protein (23%), Enerygy/Alertness (17%) and Gluten-Free (14%).
Probiotics innovation
Oct 2020
The use of probiotics in food & beverage launches has increased globally, featuring a +13% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top category of global product launches tracked with probiotics was Dairy & Dairy Alternatives (44%), with Lactobacillus acidophilus, Streptococcus thermophilus and Lactobacillus bulgaricus being the leading probiotic ingredients among the products with probiotics tracked. The top health positionings of global product launches tracked with Probiotics in 2019 were Digestive/Gut Health (39%), Probiotic (25%) and High/Source of Protein (21%).
Pulse ingredients innovation
Sep 2020
The use of pulses and pulse products (excluding soya) in food & beverage launches has increased globally, featuring a +9% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top categories of global product launches tracked with pulses and pulse products were Ready Meals & Side Dishes (17%), Fruit & Vegetables (12%), Bakery (10%) and Snacks (10%), with peas being the leading ingredient among the pulses and pulse products tracked. The top health positionings of global product launches tracked with pulses and pulse products in 2019 were Gluten-Free (23%), No Additives/Preservatives (21%) and High/Source of protein (21%).
