Energy ingredients innovation

Apr 2019
INNOVA MARKET INSIGHTS COMMENTARY
The use of energy ingredients in food & beverage launches has increased globally, featuring a +57% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top category of global product launches tracked with energy ingredients was soft drinks (48%), with caffeine being the leading... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Carbonates
  2. Sports Powders
  3. Energy Drinks
INGREDIENTS ANALYZED
Food & beverage launches only;
Caffeine
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+57% (2018 vs 2017)

TOP COMPANY
Coca Cola

TOP CATEGORY
Soft Drinks

TOP INGREDIENTS
Caffeine

REGION ANALYZED
Global

DATE ANALYZED
2018 vs 2017

Source: Innova Market Insights

Previous Ingredient Analysis on NutritionInsight.com

The use of vitamins in food & beverage launches has increased globally, featuring a +6% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top category of global product launches tracked with vitamins was Bakery (18%) and the leading vitamin ingredient tracked in global product launches was vitamin C (56%). The top health positionings of global product launches tracked with vitamins in 2019 were Vitamin/Mineral Fortified (7%), Energy/Alertness (6%) and Digestive/Gut Health (5%).
The use of botanicals in food & beverage launches, including supplements has increased globally, featuring a +6% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top category of global product launches tracked with botanicals was Sauces & Seasonings (19%), with garlic being the leading ingredient among the botanicals tracked. The top health positionings of global product launches tracked with botanicals in 2019 were Gluten-Free (15%), Organic (9%) and Natural (6%).
The use of energy ingredients in food & beverage launches has increased globally, featuring a +14% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top category of global product launches tracked with energy ingredients was Sports Nutrition (54%), with vitamin B6 being the leading ingredient among the energy ingredients tracked. The top health positionings of global product launches tracked with energy ingredients in 2019 were Energy/Alertness (92%), No Additives/Preservatives (22%) and Gluten-Free (21%).
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