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Advances in delivery tech and food formats are revolutionizing prenatal nutrition

Advances in delivery tech and food formats are revolutionizing prenatal nutrition

In a growing prenatal nutrition market, the industry sees shifting consumer demand toward science-backed solutions with enhanced bioavailability. Experts from Balchem, Lubrizol Life Science, and Valio tell Nutrition Insight how advances in delivery technologies and food-based formats are making supplements more effective and enjoyable. Innova Market Insights data indicate that 50% of female consumers planning to get pregnant take vitamins or minerals, while global supplement launches with pregnancy claims grew 4% annually from October 2022 to September 2025. Vitamin B9, or folic acid, was the leading ingredient, present in half of the new supplement launches from Oct 2024 to Sep 2025. 
Women’s health supplements: Advances in menopause support, probiotics, and metabolic health
Women’s health supplements: Advances in menopause support, probiotics, and metabolic health
From the rise of “stackable” modular supplements to the integration of postbiotics in mood-boosting formulas, the women’s health industry is pivoting toward more holistic solutions. As open dialogues surrounding menopause, perimenopause, and hormonal fluctuations move into the mainstream, consumers are now leveraging AI-assisted search and social media to demand high-performance ingredients that offer transparency and efficacy. Nutrition Insight speaks to Lallemand Bio-Ingredients, Novonesis, ADM, TriNutra, Saanroo, and GC Rieber VivoMega about the latest market insights and product innovations for women’s menopause, mood, and metabolic wellness.
Expert calls for specialized baby food guidelines amid ultra-processed debate
Expert calls for specialized baby food guidelines amid ultra-processed debate
While updated nutritional guidance in the US tightens its reins on highly processed foods, nutritionists recommend specific guidelines for infant formulas as these will likely always be considered an ultra-processed food (UPF) under the Nova classification system.  Nutrition Insight speaks to Dr. Elizabeth Dunford, research fellow at The George Institute, about the nuances of strictly classifying certain baby foods as UPFs and the implications this could have for brands. Dunford was the lead author of a study identifying 71% of all US baby foods as ultra-processed.
Turning the page on Cardiovascular Health
Turning the page on Cardiovascular Health
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University of Giessen: Scientific evidence linking nutrition, mitochondria, and healthy aging
University of Giessen: Scientific evidence linking nutrition, mitochondria, and healthy aging

Professor Gunter Eckert at the German University of Giessen explores the grey zone between food and pharmaceuticals and the regulatory challenges of communicating nutrition science. He says there is strong evidence for the Mediterranean diet’s benefits in supporting mitochondrial health and reducing the risk of neurodegeneration. Eckert discusses emerging tools to assess mitochondrial function at the individual level, highlighting the potential of personalized nutrition, while stressing that preventive strategies should prioritize diet and lifestyle.

Nutrition industry 2025 in review: Most read stories
Nutrition industry 2025 in review: Most read stories
This year, scientific and technological advances, along with growing scrutiny of health claims and regulations, shaped the nutrition industry. Research on the gut microbiome, growing interest in healthy aging, and increasing popularity of GLP-1 medications have driven innovations in targeted solutions, spanning biotics, collagen, botanicals, and protein ingredients. Meanwhile, policy shifts, climate impacts, and geopolitical pressures influenced nutrition security and access to healthy diets. Let’s review this year’s industry-shaping highlights.

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EAT-Lancet diet increases nutritional adequacy in high-income countries, study...
EAT-Lancet diet increases nutritional adequacy in high-income countries, study finds
A Swedish study on the EAT-Lancet Commission’s Planetary Health Diet (PHD) has found that following the guidelines was associated with higher nutrient density, adequate micronutrient status, and reduced risk of deficiencies for various vitamins and minerals. However, the researchers flag an increased risk of anemia among women following the diet. The diet is viable in high-income countries, but the study underscores the need for gender-specific monitoring and careful policy design.
Nestlé Vital: New beverage powders target longevity, brain health, and energy...
Nestlé Vital: New beverage powders target longevity, brain health, and energy in adults over 40
Nestlé has launched a line of nutritional beverage powders for well-aging, branded Nestlé Vital. Targeting the specific nutritional needs of consumers at midlife and older, the products are scientifically formulated to support energy levels, strength, quality sleep, and physical and mental recovery. The company highlights that demand for products that support physical health and cognitive function from midlife onward is on the rise, with nearly half of the global population projected to be over 40 by 2040.
Experts call for famine mortality measure overhaul amid delayed responses to...
Experts call for famine mortality measure overhaul amid delayed responses to global crises
A new publication is calling out universal mortality benchmarks for being outdated, as they were designed for rural African contexts, not for middle-income, urbanized populations. It urges these thresholds to be re-examined and reset to earlier indicators of famine stress. The authors hope new measures can enable more efficient responses to hunger.
France’s 2030 food, nutrition and climate strategy promotes fiber and locally...
France’s 2030 food, nutrition and climate strategy promotes fiber and locally grown foods
France has introduced its 2030 national strategy for healthy, sustainable food by combining food, nutrition, and climate. Alongside promoting fiber-forward diets, it encourages consuming more locally grown and seasonal plant-based foods and limiting meat consumption, especially processed meat and imported meat.
Experts debate intermittent fasting for obesity weight loss
Experts debate intermittent fasting for obesity weight loss
A study suggests intermittent fasting is unlikely to lead to weight loss in obese and overweight adults. The researchers compared intermittent fasting to following traditional dietary advice and making no changes. It did not appear to have a clinical effect on weight loss in either comparison, a finding that multiple experts disagree on. Intermittent fasting has gained popularity in recent years for its metabolic benefits and rapid weight loss, driven by social media influencers.
Fonterra forecasts dairy protein surge as GLP-1s reshape F&B trends
Fonterra forecasts dairy protein surge as GLP-1s reshape F&B trends

Food Ingredients First

Fonterra flags how increased GLP-1 use is fueling the demand for protein in its top five food and nutrition trends set to shape the year ahead in F&B. The global dairy exporter predicts a surge in demand for protein powders, ready-to-drink (RTD) protein shakes, and protein-enhanced snacks, as the number of weight loss medication users rises globally.
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Regulatory News
Lallemand Health Solutions’ probiotics achieve claims for...
Lallemand Health Solutions has obtained new Canadian health claims for its longevity, prenatal health, infant microbiome development, and gut-brain-skin axis formulas. Manufacturers using the supplier’s Cerenity, Prenatis, and Cerebiome probiotics can add these authorized claims to their products. Nutrition Insight meets with Solange Henoud, Lallemand Health Solutions’ VP of Regulatory and Compliance, to discuss the importance of authorized health claims, which she says transform probiotics from a “nice-to-have wellness ingredient into a validated health solution.” 
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Key interview
Inside Novonesis’ toolbox of biosolutions for healthier and...
As consumers increasingly seek healthier foods that taste great with minimal ingredients, Novonesis is leveraging biosolutions such as enzymes, cultures, and probiotics to help food producers naturally enhance nutrition, texture, and taste while meeting evolving sustainability and cleaner label demands. Nutrition Insight dives into the company’s toolbox with Johan Weimann, regional president and SVP of Food & Beverage Europe at Novonesis. 
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Nutrition & Health News
Cambridge researchers identify “hidden” gut microbes to...
UK research has found that healthy people’s gut microbiomes consistently have higher levels of the bacterial group CAG-170 than those with diseases such as inflammatory bowel disease and obesity. It reveals the importance of understanding the “hidden microbiome,” such as this bacterial group, to foster new therapeutics.Nutrition Insight speaks with the lead researcher from the University of Cambridge to discuss the potential of CAG-170 to spur probiotic innovation and how the probiotics industry should broaden its applications beyond the well-known Bifidobacterium and Lactobacillus.

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Collagen support solutionsFeb2026

Innova Market Insights data shows that over half of global consumers are paying attention to collagen in their diets. The majority of these consumers prefer collagen supplements in on-the-go or powder...

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Women's health redefined Feb 2026

Innova Market Insights data indicates a 6% compound annual growth in supplement launches with women’s health positionings between October 2022 and September 2025. Nearly half of the launches were in women’s specialty, while antioxidant supplements were gaining ground. Several B vitamins lead in ingredients used, and lemon balm is emerging with 82%.  

Trend analysis

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GLP-1 weight management trendsFeb 2026

Innova Market Insights data indicates that global GLP-1 consumers take these medications for appetite control and satiety. Overall, supplements with GLP-1 claims are surging with a large increase in launches in the last five years, led by North America. These supplements contain natural extracts to support GLP-1 activity. 

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Video13:49
University of Giessen: Scientific evidence linking nutrition, mitochondria, and healthy aging

Professor Gunter Eckert at the German University of Giessen explores the grey zone between food and pharmaceuticals and the regulatory challenges of communicating nutrition science. He says there is strong evidence for the Mediterranean diet’s benefits in supporting mitochondrial health and...

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Video13:38
Sport University Cologne: Nutrition and physical activity “inseparable” for healthy aging
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Wageningen University & Research: Rethinking food design from sustainability to longevity
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Resbiotic: Osteobiotic ResO targets joint health through the gut
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