dsm-firmenich Premix solutions banner featuring scientists in a laboratory, promoting efficient formulation and production
Home
Webinars
Magnesium bisglycina...

Magnesium bisglycinate in focus: why full chelation matters

11 Nov 2026 | Jungbunzlauer

In this webinar, Jungbunzlauer explores the growing market interest in fully chelated magnesium bisglycinate and discuss why chelation has become an increasingly important topic within the magnesium category. Through market observations, consumer trends, application examples, and product concepts, we will highlight how fully reacted magnesium bisglycinate can support product positioning in areas such as active lifestyle, recovery, hydration, and everyday wellness.

Speakers
Speaker Image

Kaavya Rathnakumar

Market Development Manager Mineral Nutrition,

Speaker Image

Martin Klamroth

Market Development Manager Food, EU/APAC

Image

Kaavya Rathnakumar

Market Development Manager Mineral Nutrition,

Image

Martin Klamroth

Market Development Manager Food, EU/APAC

More webinars

Image