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In this webinar, Jungbunzlauer explores the growing market interest in fully chelated magnesium bisglycinate and discuss why chelation has become an increasingly important topic within the magnesium category. Through market observations, consumer trends, application examples, and product concepts, we will highlight how fully reacted magnesium bisglycinate can support product positioning in areas such as active lifestyle, recovery, hydration, and everyday wellness.

Kaavya Rathnakumar
Market Development Manager Mineral Nutrition,

Martin Klamroth
Market Development Manager Food, EU/APAC

Kaavya Rathnakumar
Market Development Manager Mineral Nutrition,

Martin Klamroth
Market Development Manager Food, EU/APAC
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