Smiling baby featured in a Novonesis webinar ad for “The Science of HMOs,” highlighting new clinical findings and ESPGHAN insights.
Aronvit banner promoting next-generation gut health ingredients from Greenvit, with digestive imagery and a woman holding her abdomen.

Key trends

Nutrition focus

In-depth analytical report providing insight into the trends and ingredients driving innovation in the global health and nutrition industry.

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Multi-functional collagens

Innova Market Insights data indicates that consumers globally are increasingly incorporating collagen into their diets. As a result, supplement and sports nutrition launches featuring collagen ingredients grew at a +17% CAGR from July 2021 to June 2026. While one-third of launches were sports bars, protein-based RTDs emerged as a key area for collagen innovation.

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Beauty-boosting nutrition

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Women’s bone and joint health across life stages

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Biotic & HMO innovation trends

Product innovation

A collection of innovative products showcasing emerging trends in the health and nutrition markets.

Trend analysis

Informative visual overviews of the latest innovations, trends and market insights shaping the health and nutrition industry.

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Advanced immune support

Innova Market Insights data shows that consumers globally sought to improve their immune health over the past year. Reflecting this demand, global supplement launches with immune health claims grew by +5% YoY, comparing April 2025 and March 2026 with April 2024 and March 2025. 

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Cognitive supplement trends

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Trends in menopause supplements

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Sleep & calm enhancers

Smiling baby featured in a Novonesis webinar ad for “The Science of HMOs,” highlighting new clinical findings and ESPGHAN insights.
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