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Key trends

Product innovation

A collection of innovative products showcasing emerging trends in the health and nutrition markets.

Trend analysis

Informative visual overviews of the latest innovations, trends and market insights shaping the health and nutrition industry.

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Trends in supplements for men’s health

Innova Market Insights data shows that 58% of male consumers globally take multivitamins and minerals to age healthily. This has fueled the increase in men’s health supplements, with a +5% year-over-year growth from October 2023 to September 2025. Zinc and vitamin B were the leading ingredients in men’s health supplement launches, while cassia is an exciting new ingredient showing growth.

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Brain health supplements

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Immunity support

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Gut health & digestive supplement trends

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