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Key trends

Nutrition focus

In-depth analytical report providing insight into the trends and ingredients driving innovation in the global health and nutrition industry.

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The rise of cranberry in women’s health

 Innova Market Insights data indicates that cranberry is a familiar ingredient among female consumers in the US and Western Europe, with one in four consumers reporting cranberry consumption. This familiarity is translating into market growth, with cranberry supplements positioned for female health growing by 18% from July 2021 to June 2026. Cranberry remains a key ingredient in bladder health and UTI prevention, while its applications are also expanding into other health areas, including immunity, skin health and more. 

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Infant nutrition reimagined

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Heart health upgrades

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Postbiotics for immunity and mood

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Product innovation

A collection of innovative products showcasing emerging trends in the health and nutrition markets.

Trend analysis

Informative visual overviews of the latest innovations, trends and market insights shaping the health and nutrition industry.

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Workout optimization nutrition

Innova Market Insights data reveals growing consumer interest in sports nutrition, with launches growing at a +17% CAGR from July 2021 to June 2026. Innovation is increasingly focused on collagen, with claims and, in particular, peptides gaining momentum.

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Mind and mood support trends

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Advanced immune support

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Cognitive supplement trends

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