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Key trends

Nutrition focus

In-depth analytical report providing insight into the trends and ingredients driving innovation in the global health and nutrition industry.

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Sports recovery solutions

Innova Market Insights data indicates that consumers are eager to use recovery products when going to the gym. Consumers are especially interested in using nutrition-fortified foods and drinks, as well as supplements, for performance and recovery. Globally, there is an average 22% growth in sports nutrition launches with recovery claims between 2021 to 2025. Sports powders account for the largest share of NPD.

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Ageless vitality solutions

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Collagen support solutions

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Botanical and herbal supplements are essential to gut health innovations

Product innovation

A collection of innovative products showcasing emerging trends in the health and nutrition markets.

Trend analysis

Informative visual overviews of the latest innovations, trends and market insights shaping the health and nutrition industry.

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Future of pet nutrition

Innova Market Insights data indicates a 26% compound annual growth rate in global pet food launches between 2021 and 2025. According to their Top Global Trends 2026 in Pet Food, wellness is a key focus, and product attributes are driven by pet owners’ interest in clean label, health ingredients, and more.

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Omega-3 supplement market trends

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GLP-1 weight management trends

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Vitamin B9 emerges as top ingredient in prenatal nutrition launches

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