Functional and good ingredients for a wider range of consumers, ADM takes us through formats for all
27 Jul 2023 | ADM
ADM detailed two current consumer trends. First is the combination of functionality and pleasure. The second trend is personalized diets, considering life stages, gender and level of physical activity as people are looking for tailored products to fulfill specific needs. ADM is currently developing solutions targeting “all types of consumers” in different formats, such as gummies, liquids, powders or a sweet or savory shot. The company further highlighted its solutions that can adapt to harsh conditions such as pH and temperature levels.
Hello everybody, this is William Bradford Nichols with Nutrition Insight, and I am here at Vita Foods 2023 with Marie Benedicte Charpente, the director of marketing EMA for ADM nutrition, health and wellness.
Hello Marie, how are you today?
I'm very good, thank you very much.
Nice to meet you today.
Great, and we are excited to talk to you.
So I'm pained to discover what do you Featuring at this year's show, we are taking advantage of Viti Foods to feature all of the capabilities of dealing with food, beverages, and dietary supplements.
Indeed, at we deliver ingredients, plant-based ingredients, flavors, colors, sweeteners, plant proteins, functional botanical.
Soy protein products and also microbiome solutions and these ones we showcase here in a variety of concepts that can be for active nutrition for sportspeople, that can be for indulgence like for candies or for chocolate, that can also be in dietary supplements with the more advanced type of applications like in gummies or in fast meal type of sticks or for more traditional capsules or tablets.
That's wonderful.
Thank you so much.
How do these products tap into kind of current trends on the market?
OK, yeah, I would say that health and -being is more and more a trend that we see appearing in, in, in the mind of the the consumers.
The episode of COVID has really changed the minds and the behavior of our consumers.
They want to combine mental health, physical health, and they want to be in contact with people.
They want to feel good, and they don't want to sacrifice the pleasure.
They really want to combine functionality with pleasure.
That's the first trend.
The trend next to health and -being to be incorporated into the normal diet is personalized.
People consider they are unique.
They are unique as a person, part of a group of people, or they are sports people, or they are women at the stage of the menopause, or they are young adults, or they are children, and they really want us to provide solutions that are tailored.
To the specific unique person that they feel they are, and that's why we have solutions for active nutrition for athletes.
We have solutions for children.
We have solutions for women at the menopause.
We have a lot of different solutions that really fit with the specific needs that the consumers are expressing nowadays.
Can you tell me a little bit about what kind of applications and formats your products are working best in.
At ADM we are able to apply our functional ingredients in many different types of products.
We will start with the beverages.
The beverages you can combine functional botanicals or microbiome solutions or sweeteners from natural source to juices to CDs to many of the drinks that you have.
On the shelf in the supermarket, we can also incorporate that in more specialized types of products like the sports nutritions like the blends of proteins from plant-based where we can incorporate microbiome solutions and botanicals to have something really complete.
We can also apply that into food that can be into confectionery.
Into bakery, we have some gummies with fibers, for example, with sweeteners so that you have a reduced sugar, but still the pleasure.
You can apply in protein bars in the morning or cereal bars in the morning where you can introduce fibers, for example, and some fruits that that's that's for the food.
And we also apply that into dietary supplements with very different types of formats that can be gummies, that can be liquids, that can be face powders, that can be something you incorporate in your food like a savory or sweet small type of shot that you can have as a dietary supplement.
It's really very wide because.
We have ingredients that can be applied in different pHs, temperatures, pressure, because the functional botanicals can fit there, but from the probiotic and postbiotic side, we have a unique proposal with two different types of products D1111 in one hand, which is a spore forming probiotic that can resist many harsh conditions.
The manufacturing and we also have BP1 postbiotic that is a strain, a Lactobacillus strain that is heat treated and that can keep the activities despite being heat treated and being incorporated into food, into bakery, into milky products, and that makes really a wide variety of applications that we can use.
Exciting stuff and I also understand that you have two new botanical ingredient offerings.
Yeah, these days we introduce two new botanicals.
First of all, yerba mate.
Yerba is known for the mood and stress type of support that it can bring and also grape seeds.
What is important to know is that everything we introduce is really something you can rely on.
We control the sourcing.
We can guarantee batch to batch consistency despite the different origins of the plants.
We have chromatographic control of.
Quality of the product at the end of the production, then you can be sure that the quality is consistent, that the standardization is consistent, and moreover, we guarantee the sourcing, for example, for the grape seed.
Everything is produced from grape seeds that are cropped in Spain that are very close to us.
If you think of customers that also want to have products that are sourced next to the door.
That's wonderful.
Thank you so much for talking to us today.
Hope you have a great rest of the show.
Once again, this is William Bradford Nichols live from Viterfield Europe.
Join us for more.
