00:08This is Yolanda van Gal from Nutrition Insight.

00:10I'm here at Expo Wet 2026.

00:13We do Deai from SEPI.

00:14Thank you for joining us today.

00:16Thank you.

00:16And one thing, there's a lot happening at this show.

00:21So one thing I also want to ask is what trends do you think is shaping the industry right now?

00:26Great question.

00:27The biggest shift today is the total convergence of the beauty, wellness, and health markets.

00:33The consumer today does not need a quick fix traditional anti-aging solution.

00:38But it has to be more holistic at a cellular level, which also helps for a long term, you know, health benefits which relate into, basically longevity.

00:49And, that's what you're seeing on the market today, where the consumers are becoming more and more intelligent.

00:56They have several resources to refer to and cross-check, the credibility of the information that they receive.

01:03Social commerce is playing an important role in this as.

01:07If you look at the overall global nutrition market, it's growing at a fast pace.

01:14There are Gen Z and millennials today who are searching for ingredients that they want to avoid.

01:21It's almost 90% of them, as per the market data reports, and You know, the scientific credibility of the products that are formulated and launched on the market is being checked at each stage, whether it is for different sales channels or even for D2C markets where consumers are being directly targeted through influencers and the information is being shared through these channels, but at the same time, there's a lot of research happening using AI as.

01:57And, lastly, I would say that the trend is more around, not just single ingredient formulas, but multi-ingredient formulas today, which helped back up several claims and Basically to support the movement that's called as, you know, health span beauty or health span movement, which is more relevant for today's consumers.

02:24OK, interesting.

02:24And also on the face behind you, I see like cellular health, that's one of the things that's really happening a lot now.

02:31Longevity, also they're moving from niche biohacking concepts into mainstream consumer.

02:37Conversations.

02:39What do you think is driving the shift and how is it influencing the next generation of functional ingredients?

02:44Absolutely.

02:45There's no question that scientific credibility is way more important today.

02:51Having, you know, clinical data and substantiation of the mechanism of action of the ingredients that are used in the formulas is becoming more and more important.

03:02If you look at the surge of some of the ingredients that are there on the market, if you talk about, say, protein, creatine, or cholostrum or NMN or sea moss, they have just exploded.

03:14It's a growth of 8x, 5x, 10x, you know, almost 2x as for some of these ingredients, and they're all being, you know, studied at micro level.

03:29It's not just, you know.

03:30Macro level where you conduct clinical trials and see the end points which help substantiate health benefits.

03:38So I think it's becoming more and more relevant for the consumers to make a choice on ingredients that they want to use and which is further driving the market on cellular health and longevity.

03:53Interesting.

03:54And another thing that I know consumers are more interested in is Beauty aging instead of anti-aging.

04:01Again going back to this whole longevity that you were talking about earlier, how is this reframe reframing that consumers do changing the way brands approach claims but also formulation strategies or communication?

04:13Absolutely.

04:14It's always the same that you want to have clinical effectiveness of the formulas that are launched on the market.

04:23If you think of beauty, it's not just superficial.

04:26Now just about like reducing wrinkles or, you know, having better skin elasticity.

04:33It's not about that anymore.

04:35It's more holistic wellness where you have a whole entire, you know, gamut of different parameters that impact beauty.

04:45It could be underlying, say, inflammatory conditions, or it could be the, you know, key biomarkers that impact.

04:55The skin at a cellular level, which helps accelerate aging, which needs to be controlled and slowed down.

05:04And you know, there are several opinions that we have found through market data where today's consumer is extremely intelligent.

05:15They like to research.

05:16They like to see what's beneficial for them, and there's several, you know, public domain research data that's available on fundamental ingredients that are known to be beneficial for one thing but not for the other.

05:31So I think it's going to kind of completely change the way we look at longevity and cellular health and even beauty because it's more so going to be.

05:42Something like, you know, more holistic working at a cellular level, but then impacting different level of parameters that impact, you know, the beauty outcome, and you want to make sure that the aging concept is understood by the consumers as , and you have a sort of multi-ingredient formulas, not just single ingredient again, to substantiate claims which Which are through rigorous scientific insight given to the consumers.

06:17Yeah, OK, interesting clinical validation, you've mentioned it on almost every question.

06:21I think it's really important in industry as.

06:24And from what I understand, this is becoming a key differentiator in the wellness market, this clinical validation.

06:30How important is it to specifically to have human data in building credibility about around longevity focused ingredients?

06:40So, you know, with, with the ingredients that are already popular on the market, there's a sort of a huge gap between the reality and the science at times, because the way the products are marketed is not the same as you would see.

07:04There's a huge surge in Online or social commerce sale.

07:10So the brands are very keen to know how the product functions, you know, if you don't have data to support how it basically helps with the health benefit that the brand is targeting, it becomes very difficult for them to communicate with the host of influencers that they You know, work with to further translate this information to the end consumer, and that's the reason we have so much of, you know, focus on just not the clinical validation, but also validation of the mechanism of action.

07:50Yeah, yeah, all right, interesting.

07:52Another thing that we see a lot, especially at this show, is this convergence between supplements, functional foods, functional beverages.

08:00How do you see format innovation shaping consumer engagement, especially when we look at ingestible beauty and healthy aging solutions?

08:08Yeah, in, in this regard, I think, yes, there is a.

08:14A real world of pill fatigue, but still today we have almost 30% of the market in conventional delivery formats like suppose capsules or even tablets for that matter, but there's a huge increase in, you know, consumer friendly products that are.

08:35Food like, like for example, you've seen the liquid formats ready to drink.

08:41They have grown exponentially.

08:44You have sodas.

08:47You have ready to drink proteins.

08:49So we started with protein powders.

08:51Now you have ready to drink protein drinks.

08:55You also have shots.

08:57You have.

08:58Gummies, gummies are also increasing tremendously, but at the same time you also have functional cookies, functional chocolates, you know, there are different delivery formats.

09:08I was also talking to someone the other day about freeze dried, you know, fruit pulp, which is used to make candies which easily melt and help with Help with the delivery of the active nutrients that are critical for health benefits.

09:26So yeah, definitely the landscape is changing very fast, and I would not be surprised to see a day when you have more food like products being made.

09:36At a local cafe where they are just swallowing up something with, you know, collagen ceramides and a few other things that are helpful for health benefits and make it more functional for the end consumer.

09:51Awesome.

09:52Thank you so much.

09:53Thank you.