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William Nichols

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About the author

William Bradford Nichols is the editorial team lead at CNS Media. With a background in  journalism, content writing, and copywriting, his interests lie in functional food and nutrition advancements, NPD and innovations, science and R&D, and sustainability and future-proof industry systems. William has an MFA in Writing from the University of Tampa, US, and a BA in English from Portland State University. He is a former professor of writing at Ringling College of Art and Design.

William Nichols's articles

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LEHVOSS Nutrition and MSP bring upcycled prebiotic resistant potato starch to Europe

Nutraceutical and supplement ingredient provider LEHVOSS Nutrition is partnering with Canadian prebiotic ingredient maker MSP Starch Products to bring its prebiotic resistant potato starch (RS2),...

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Webinar preview: Monteloeder spotlights the next frontier of nutricosmetics

The beauty-from-within sector is undergoing a rigorous scientific upgrade. No longer satisfied with vague promises of “radiance,” B2B formulators and brand owners are pivoting toward structural...

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World Obesity Day: Solving GLP-1 and weight management’s biggest challenges

The rise of GLP-1 medications is redefining weight management. The rapid weight loss associated with medications like semaglutide creates a “nutritional gap” that pharmaceuticals alone cannot bridge....

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Protein, fiber, and GLP-1: What ingredient suppliers want brands to know

According to proprietary research from Tate & Lyle, one in three US citizens surveyed have already used a GLP-1 medication. That figure signals that the weight loss pharmaceutical is a present...

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How the supplement industry is bridging Ozempic’s nutrition gaps

The rise of GLP-1 receptor agonists such as semaglutide has thinned the waistlines of millions and opened the door for innovation in the US$200 billion supplement and nutraceutical industry. As the...

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Bioavailability boosts: How advanced delivery systems are redefining supplement formulation

Bioavailability is rapidly becoming a decisive factor in supplement and functional nutrition innovation. Brands, regulators, and consumers are looking beyond label claims to real-world efficacy....

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“Feeding Healthy Tomorrows”: How Univar Solutions supports wellness, longevity, and sports nutrition

As consumer interest in wellness, healthy aging, and performance nutrition continues to grow, ingredient suppliers are adjusting their portfolios and development strategies to meet new demands....

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Innovation in action: Inside the technologies transforming bioavailability

As competition intensifies in the supplement market, brands are investing heavily in technologies that enhance nutrient absorption and bioavailability — two of the biggest differentiators in product...

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