Qina: Exploring nutrition solutions to health inequities using ethical AI
14 May 2025 | Qina
Mariëtte Abrahams, CEO and founder of Qina, joins us to discuss the future of ethical, inclusive AI in nutrition and behavior change. Drawing from her co-authored paper on a seven-pillar ethical AI framework, she explores pressing risks such as exclusion of vulnerable communities, lack of cultural sensitivity, and the potential misuse of personalized tools. Abrahams lays out practical steps for organizations, highlights the importance of human oversight, and explains how ethical AI can complement, not compete with, public health strategies.