Sirio launches longevity platform at Vitafoods Europe 2026 to boost healthy habits
19 May 2026 | Sirio Europe
Sirio Europe launched the Aeion longevity platform at Vitafoods this year. Maria Pavlidou, director of Marketing and Communications, explained that the platform combines scientific ingredients for healthy aging in delivery formats that put the consumer experience at the center. She said this aims to help them build long-term, healthy habits, which is key to longevity. Aeion focuses on both prevention and symptom management, with eight product concepts, targeting health areas such as joint support and cellular energy.
This is Yolanda from Haal from Nutrition Insight.
I'm here with Maria Palidou from Cero, at, Vidy Foods 2026 in Barcelona.
Thank you for joining me today.
Very warm welcome, Yolanda.
Nice to have you with us.
And I know that you're launching here the Aon Longevity platform, and I'd love to talk more about that, because I'm curious, how does that help brands, tap into the longevity markets, but also help them translate science into products.
So I'm sure when you walk around the shop floor, you will notice a lot about longevity, so it's a really big theme we have noticed already over the last years a spike in customer requests, customers asking us to formulate longevity supplements, and I don't mean longevity supplements only addressing people that are already past a certain age, but we do notice that longevity is becoming younger.
So these are health conscious individuals who like to take care of their health proactively and they're conscious that we live longer, but are we living healthier?
And then you have all this amazing science, of course, so we collaborate with a lot of ingredients suppliers and we leverage all the new and emerging science, but what we wanted to do and what is different with the Aon platform is that we are combining the scientific ingredients in delivery formats that are putting the consumer experience in the center.
So our whole portfolio, how it was built, was with the consumer experience in mind.
And helping to build healthy habits in the long term because longevity is not like energy, for example, where you take your supplement and you feel the benefit and that's it.
With longevity, it needs to become part of a broader routine.
You need to eat , you need to sleep , you need to exercise and to be very selective about the supplements that you integrate into your routine and be consistent.
And in order to be consistent and build habits, you need products that are tasting amazing and they don't feel like a chore, and they help you to build these healthy habits and this long standing routine.
So this is how Aon was built.
OK, interesting, and I know you already mentioned healthy aging of Jeopardy.
Is there a booming market for it?
Can you highlight some consumer trends that you're seeing?
Around this space and how you're shaping your solutions to fit in those long term habits that you mentioned are so important.
So market research, of course, was guiding our decisions when it came to launching this platform, but also what we have at Siri is our Syria Institute of Aging, which is an independent research institution, and we used their framework when it came to aging.
And basically the framework that we took from them is that the two platforms.
So you have zero protection and zero therapy.
Gero protection is addressing topics that can be prevented.
And then zero therapy is more about managing symptoms after, especially after a certain age.
So basically with this framework in mind and with what we saw as consumer trends, this is how we built the platform and it's covering different solutions.
So we are talking about joint joint support, we talk about cellular energy, we talk about weight management, antioxidants.
NAD and energy.
So these are the different health benefit areas following this framework, OK, and I'm also curious because you mentioned all the formats obviously is also important.
You have different options here.
How do you balance this science-led innovation with sensory peel and formats, with convenient formats specifically to improve adherence for.
And long term use.
So this was, this is really the core of the Aeon platform.
That's how we set up.
So that's the problem we set out to solve when we launched this platform.
So this is a series of ready to land.
So this is a full catalog and this is a series of ready to land concepts and what is new for us is in the past we talked a lot about gummies and soft cells.
This year we're.
Expanding way beyond gummies and soft tails, so of course they're in the portfolio, but you have live tools which are our jelly tablets, and then you have the fizzy Bits mini effervescence in a brand new format which we call Snowmelt, and it's a powder that dissolves instantly in the mouth.
The magic of it is that it has a very thin particle size and melts like snow.
Awesome, really interesting.
And can you highlight some challenges that brands might face when they want to bring longevity and wellness supplements to the market, and how this platform helps them overcome those?
I think it's a lot about choosing which ingredients would you like to bring, so I think and and I see it as an industry, we're really excited about the science around longevity.
The question is how to bring this exciting science to consumers in a language that they understand and in a format that they will actually want to take.
So this is what we're trying to do here.
We're trying to build this bridge between the science and the consumers in their day to day life, and we feel that the delivery format is the vehicle between these two and the bridge, and this is what we feel that we are solving for brand.
Owners and that's what they can leverage.
OK.
And then finally I'd love to look into the future a little bit as.
Can you highlight some of the greatest opportunities for supplement innovation within this longevity space?
So I think when it comes to opportunities, it's all about identifying the science that you feel would resonate more.
For example, we have NAD.
So NAD is a really exciting ingredient.
And we hear so much even the Times Magazine wrote about NAD that it's the longevity ingredient to watch out for.
So I think the opportunities are leveraging being, staying on top of what's coming from science and leveraging this science, exciting science in a very consumer friendly language.
So make it easy for people and make it relatable for people and help them integrate it into their routines and their daily life.
Awesome, thank you so much.
