Foodarom spotlights tropical and citrus flavors for e-gaming
24 May 2022 | Foodarom
Foodarom has identified e-gaming as a rising trend in North America and Europe, following Asia’s lead. At Vitafoods 2022, the Canada-based flavor company outlines how formulation for e-gaming differs from traditional sports categories. Pierre Miclette, CEO and senior flavorist, also highlights some of the trending flavors in the category.
This is Missy Green at Vita Foods 2022.
I'm with Pierre at Fooderam.
Pierre, what are you showcasing here today?
We're showcasing products and innovations and flavors, of course, that are suitable for e-gaming, especially.
So this year the trend that we're really focusing on is e-gaming.
And why e-gaming?
It is a trend.
It is an occupation or type of sport that is really picking up in Europe and in America.
It's coming from Asia and we see more and more time and people spending time.
Gaming online and that is also bringing some kind of a competitive competitive edge.
We can see now tournaments.
We can see events really showcasing e-sports and competitions within e-sports, so it's really a trend.
Out in the sports industry, so how do these types of formulations manifest?
How are they different from other sorts of sports nutrition?
Typically, sports nutrition would focus a lot on muscular responses.
In this case, most of the concepts are targeting the brain.
After sports or before sports, you would.
Take either a pre-workout or post-workout, while in e-gaming sometimes it lasts a long time, so What happens is people need to drink fluids or to eat, but they need to stay focused on the game.
So we're talking here about concepts that are either easy to eat like bites or gels or things that are very easy to actually put in your mouth and give you the energy while you are performing, which is a little bit different from the sports nutrition approach actually.
But it's an interesting way of thinking to bring those concepts to another level.
And are there certain flavors that are particularly good at masking some of these botanical extracts?
Yes, we can see a lot of the tropicals or fruit punch or flavors with a lot of impact that usually do hide fairly the botanicals, but There's always a demand for the classics, so you'll see a lot of citrus, which is refreshing, and that's typical.
These are the typical flavor profiles that we'll see.
So a combination of all kinds of things, usually 234 fruits put together and some of them being tropical or citrus blends.
So, you'll see a big array, and that's what we're trying to showcase here is really not focusing on one particular flavor profile but showing the spectrum of all the flavors that we can actually showcase in sports in gaming and sports nutrition.
