Name: Vitafoods Asia 2026: Novonesis aligns gut health innovations with Asian heritage
Uploaded: 2026-09-04T08:58:59+00:00
Duration: 3 min 34 s

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Vitafoods Asia 2026:...

Vitafoods Asia 2026: Novonesis aligns gut health innovations with Asian heritage

04 Sep 2026 | Novonesis

At Vitafoods Asia 2026, Petrine Stokkebye, marketing manager, JKO & SEA at Novonesis, explores how regional consumer behaviors in Asia shape microbiome health solutions. With deep cultural roots in traditional fermented foods like kimchi, miso, and natto, countries like South Korea and Japan are target markets with high health literacy. This ultimately raises the bar for scientific substantiation, targeted products, and climate-stable innovations.

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