Dairy proteins to power an active lifestyle
06 Dec 2018 | FrieslandCampina
At Health Ingredients Europe 2018 in Frankfurt, Germany, NutritionInsight spoke with Ramon Mommersteeg of FrieslandCampina about the company's dairy prototypes aimed at powering an active lifestyle.
This is Lucy Ga HAE 2018 in Frankfurt, and I'm here at the Friesland Camppina stage, joined by Ramon Momte.
Campina is presenting a range of concepts, but one of those is a protein drink, a clear protein drink.
Correct.
Could you tell us a bit more and maybe the sort of more breakthrough aspects of it and the palatability aspects?
Yeah, definitely.
When we look at for, we, we more or less, did this for the active lifestyle.
And also the performance nutrition segments and what we see happening in those segments is really the on the go convenience, but also protein to power a healthy lifestyle.
So that's looking at that, we build a completely new factory with proprietary filtration techniques and really working from that, we, we really made it for, our new techniques and really went for the, the next level on the, on the technology side for, for whey protein isolates.
So at the show you're presenting two flavors, quite forward thinking, fresh flavors, and it seems to be very much targeted towards millennials.
Is that correct?
That is correct, actually, because that's really what we are looking for with this with this.
So basically we are an ingredient supplier, but we really want to go the next step.
So we don't really want to say to the world there's an.
Ingredient and please sell it for us.
I really want to look further and really showcase how our ingredients could look in consumer packaging and how our customers really help get our customers to get what we think is the best way to position our products towards what's happening in the market.
Before there were the traditional users, the hardcore.
Athletes and also the people that really are the gym goers, but really with the millennials we see that they really are looking for something different towards how they want to use their products to recover, and this is the on the go format is for the ready to drink and also the clear protein that's really something that we see has a lot of traction with this group.
Now, beyond sort of the clean label and protein, millennials are increasingly also looking for plant-based offerings.
How do you respond to that as a dairy ingredients company?
I think it's a good thing that, also the, the, the plant-based proteins are, are really starting to, to improve, and really be more, let's say, accessible to a wider variety.
I think if we look even further than just this year or next year, but if we look at the long term, I think we need all the protein, in the world.
We need to feed all, all people that are there.
Also, I think, all protein.
Protein types have their strengths and their weaknesses, and especially those where you put forward your strengths, and that's also why what we do is we emphasize what we're good at and that is why where we really target and position ourselves forward.
There's enough space for everybody and especially also for the vegetable proteins and vegetable outside proteins.
There are also a lot of vegetables and and and botanicals coming in that can really help this this this new type of consumers.
Now beyond sports nutrition, what are maybe some of the other areas or demographics that could be benefited by these products?
When you see and when you look at at the market, you see that the trends that we are more or less responding to, they are quite similar to and quite easily palatable to other consumer groups and also other demographics.
For example, if you look at people that are growing older.
They want to stay healthy as , so it's not just being young people trying to look after their health and their -being, but also the people that want to age healthier and they are actually already at an older age at the moment really want to improve as.
So those may be in a slightly different positioning, these kind of ingredients can still be positioned at them.
Yeah.
Thank you very much.
All right.
