IFBA: Incentivizing healthy consumer choices amid ultra-processed food debate
The International Food and Beverage Alliance’s (IFBA) secretary-general, Rocco Renaldi, discusses ultra-processed foods (UPFs) in the context of consumer understanding, making policy practical, and improving future guidance. He notes that policy currently “demonizes” UPFs without a scientific basis. Also, debates in this space are distant from consumer reality, which the industry can help by creating new incentives for healthier food choices.
