Vitafoods Europe 2024: Gelita unlocks reduced-sugar and savory bars with OptiBar
07 Jun 2024 | Gelita
At the trade show, we talked with Oliver Wolf, Gelita’s regional marketing manager for EMEIA, to discuss the company’s latest innovation, OptiBar. Wolf detailed how the collagen ingredient for cereal and high protein bars can replace sugar and as a binding agent, allowing for reduced-sugar bars and opening up opportunities for savory nutrition bars. He also discussed the company’s collagen solution created for endurance athletes, PeptEndure.
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