Hilmar: Tight supply and growing demand boost US whey protein competitiveness in Europe
16 Jul 2026 | Hilmar
Marina Crocker, senior director of Product Category and Marketing at Hilmar, highlights how a tight global supply and rising demand have improved the competitiveness of US whey proteins in Europe. As a result, the company debuted as an exhibitor at Vitafoods Europe this year, showcasing protein coffee and functional drinks. Crocker links the growing demand to GLP-1-driven protein consumption and increasing interest in protein-fortified foods and beverages.
