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Vitafoods Europe 2024: BGG World CEO talks strategic plans for international growth

28 May 2024 | BGG World

Juergen Nelis, CEO of BGG World (BGG’s new global HQ in Switzerland), details the China-based company’s strategic growth plans. The new branch will unite the company’s international teams to align on strategy, manage its global accounts and support long-term relationship-building with its key clients. Nelis also underscores the importance of clinical science and patent protection for BGG’s manufacturing processes and ingredients. 

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