Vitafoods Europe 2024: Arla Foods Ingredients combines hydration with nutritional benefits
At Vitafoods Europe 2024, Troels Nørgaard Laursen, director of Health & Performance at Arla Foods Ingredients, highlighted the growing importance of taste and innovative, convenient formats for successful active and lifestyle nutrition products. The company highlighted examples of “holistic hydration,” such as a clear protein drink that caters to consumer demand for functional beverages.
Quatrefolic®, the biologically active folate, offers significant health benefits that span across life stages and health conditions, emphasizing its critical role in enhancing modern nutritional practices. Harness the full potential of Quatrefolic® and discover how it can support your health goals and... Read More
Kaneka Nutrients celebrated 15 years of its flagship ingredient, Kaneka Ubiquinol, at the recent Vitafoods trade show. Filip Van hulle, general manager of Kaneka Nutrients Europe, underlined the ingredient’s achievements in product forms and scientific developments, recently moving into women’s health... Read More
Poland-based manufacturer of botanical extracts, Greenvit showcased its visual health product Oculoxin and Rescovin, the company’s latest ingredient launch for immunity. We spoke with Rafal Pietruszynski, CEO, Greenvit at Vitafoods Europe 2024 who explained that there is a growing need for better visual... Read More
GC Rieber Vivomega launched a new microalgae-based oil with both EPA and DHA at this year’s trade show. Ståle Søfting, the company’s sales and marketing director, explained the industry need for algal-based omega-3s. He asserted that the company’s vegan oil’s efficacy and associated health benefits are... Read More
Paul Breslin, Ph.D. researcher at Monell Chemical Senses Center and professor of nutritional science at Rutgers University, US, discusses his recent findings concerning if and how the sweet taste receptor TAS1R2-TAS1R3 regulates glucose metabolism. Breslin further details the implications of the teams’ new... Read More
Krzysztof Lemke, CEO of Polish-based Aronpharma, told us that consumers are looking for new product formats in supplements, such as gels. In response to this trend, the company showcased its latest innovations at the recent Vitafoods trade show, such as syrups and eye health gummies. The research-based... Read More
Bart, the Polish producer of natural colors, flavors, emulsions and liposomal vitamins, launched its new Liposovit-Fe iron product at Vitafoods Europe 2024. There, we spoke to the company’s CEO Piotr Pietruszynski, who outlined how the liposomal iron (bisglycinate) supplement in powder form stands out from... Read More
We caught up with Dominik Mattern, VP science, business development and marketing and Jane Durga, scientific affairs and advocacy of Balchem Human Nutrition & Health at Vitafoods Europe 2024. The company’s strategic rebranding is in full swing in which the acquisitions of Kappa Bioscience K2Vital and... Read More
At the recent Vitafoods trade show, we met with two recently merged clinical and contract research organizations. Dr. Volker Schehlmann, managing director of analyze & realize, explained how companies need high-quality clinical documentation of an ingredient’s benefits to develop differentiated value... Read More
PLT Health Solutions showcased its latest innovation serezin for restorative sleep at Vitafoods Europe 2024. We spoke with the company’s vice president of marketing, Steve Fink about how the product tackles inflammation to enhance body comfort. It facilitates falling asleep faster and waking up refreshed.... Read More
We sit down with Dr. Aoife Marie Murphy, the senior manager of sustainable nutrition at Kerry, to discuss the latest nutrition trends and get a look at the company’s future focus. Dr. Murphy highlights new and emerging trends, such as cognition and the microbiome and their implications for the industry... Read More
Lallemand Health Solutions came to Vitafoods 2024 bearing several clinical studies proving the benefits of its probiotics. We caught up with the company’s marketing and technical support director, Bérengère Feuz who told us that its prenatal probiotics showcase Prenatis supports a healthy pregnancy and... Read More
Nexira focused on metabolic health at this year’s Vitafoods Europe. Leslie Lannebere, the company’s global marketing manager of health, highlighted that this area encompasses healthy weight and blood sugar. She also told us that Nexira expanded its inavea product range with inavea Cinnamon & Acacia,... Read More
We met with Dr. Derek Tobin, clinical science manager at Epax, at Vitafoods Europe 2024 to discuss the omega-3-9-11 it launched at the event. Tobin spotlighted the company’s innovative sourcing of oil for the new product and how it leveraged the omega-3 content level with that of omega-9 and 11. He talked... Read More
In Geneva, Switzerland, we sat down with Erica Franco, the global marketing and communications manager at Corbion, to discuss the company’s health and nutrition business. The new business has unveiled several solutions from its fermentation processes. These include algal-based omega-3s, 6 and 9s. She further... Read More
At the trade show, we talked with Oliver Wolf, Gelita’s regional marketing manager for EMEIA, to discuss the company’s latest innovation, OptiBar. Wolf detailed how the collagen ingredient for cereal and high protein bars can replace sugar and as a binding agent, allowing for reduced-sugar bars and opening... Read More
We caught up with Jochen Warnecke, the head of sales and marketing for Betaine, from Argana’s latest health ingredient brand, DuraBeet. Warnecke explained how the ingredient is an organic osmolyte that works on all of the cells in the body and keeps people hydrated, even when performing endurance sports or... Read More