Meeting sports nutrition consumer demands
There has been particularly strong recent development happening in the clean label mainstreaming of sports nutrition products. At Vitafoods Europe 2018, FrieslandCampina’s consumer research highlighted a need for clean ingredients as well as innovative flavor profiles. The results of a consumer study showed that 69 percent of sports nutrition consumers find all-natural ingredients to be appealing in these types of products. To address this demand, DMV has come up with native protein launches. “We are highlighting Nutri Whey native and that is some shakes, RTDs. What we highlight is how Nutri Whey native is a concept where we really try to target the millennials. We developed it together with Givaudan, where we looked at what flavor profile consumers are looking for,” says Ramon Mommersteeg at the company.
As research on probiotics expands, Lallemand Health Solutions highlights the importance of convenience for women’s intimate health. The company’s marketing director Bérengère Feuz explains how utilizing an oral intake probiotic helps with compliance and regular use, especially when compared to local... Read More
Speaking at Drinktec 2022 in Germany, Jochen Heininger, vice president for global market segment marketing nutrition at ADM, discusses the company’s latest active nutrition concepts for a leading market trend: holistic well-being. Heininger zones in on ADM’s isotonic sports drink, protein-enriched... Read More
Lactium is described as Ingredia’s “hero product” which has been on the market for over 20 years. The company’s Health’s Nutrition senior brand manager Cecile Da Cunha discusses the findings of its latest study on sleep improvement and stress management, carried out across the US, China and France. The... Read More
Nathalia Edwards, commercial development manager, fermented beverages at Chr. Hansen, examines some of the key trends emerging at Drinktec 2022. She also details the company’s solution, NEER Yeast, for making non-alcohol beer and looks at future innovations in fermented beverages.
Lubrizol is highlighting its “strength and capabilities” around iron through its Lipofer supplement, in an attempt to boost ferritin levels. Consumers cooped up at home during the COVID-19 pandemic increased their nutraceutical knowledge, seeking ingredients to benefit prenatal care, infant delivery and... Read More
cognitaven® is the X-factor for your food supplement. It is a clinically proven and fast-acting ingredient that has significant effects on multitasking and working memory. It is suitable for a vegan and gluten-free diet and can be used in various dosage forms. Find out more in 1:44 min.
Immunity continues to dominate market demands across supplements, however the space has also seen broadening opportunities for formulations supporting mood, cognition, stress and prebiotics. Seeking to offer a new range of opportunities, Gnosis by Lesaffre is exploring different ideas for new applications... Read More
This innovative prebiotic promotes a balanced gut microbiota and induces a metabolic dependant-response on the host enterotype. Last but not least, a low dosage is enough to enhance the microbiota diversity for better immune activities!Thanks to this adaptive improvement of different microbiota profiles... Read More
It’s time for a new chapter in digestive health. To tackle histamine intolerance and its impact on millions of people worldwide. With DAOgest, you can take a positive step forward to help those suffering with the condition by supporting histamine digestion at a low dosage. Find out more today.
Amid increasing interest in brain and endurance supplements, Sibelius Natural Products delves into details of its UpBiet launch. Targeting pre-workout support and physical stamina enhancement, Eva Tseliou, who focuses on the company’s quality assurance, sheds light on the five core trends driving innovation... Read More
TWK10® sports probiotic is an innovative strain L. plantarum and is the first probiotic clinically proven to increase exercise endurance by up to 75% in athletes of all levels. Learn how TWK10® sports probiotic can help you break through in the competitive global sports and active nutrition categories.
Foodarom has identified e-gaming as a rising trend in North America and Europe, following Asia’s lead. At Vitafoods 2022, the Canada-based flavor company outlines how formulation for e-gaming differs from traditional sports categories. Pierre Miclette, CEO and senior flavorist, also highlights some of the... Read More
Amid a “boom” in the early life segment, DSM is eyeing increasing demand and interest across the EMEA region in addressing pre-conception and pregnancy requirements. DSM’s Karina Negro, EMEA Early Life Nutrition segment lead, explains how the company is introducing metafolin as a bioavailable and... Read More
Amid toughening regulations surrounding titanium dioxide (TiO2) as a whitening ingredient, Lonza is expanding its Capsugel offering to meet TiO2-free requirements for food supplements in the EU. The company’s global product manager Julien Lamps details the opportunities and challenges surrounding the... Read More
Chr. Hansen is expanding the breadth of its portfolio in addition to reinforcing its core portfolio of gut and immune health. Recent studies have revealed the company’s strains have a positive impact on sleep in night shift workers, for example. Linda Neckmar, senior vice president for human health, also... Read More
If you’re a nutritional supplement or beauty brand, there’s a growing trend to pay attention to called ‘Beauty Nutrition.’ Learn what you need to know in under 2 minutes so you don’t miss out!
Lactalis Ingredients offers Pronativ® Native Micellar Casein, a slow digestion protein to slow down muscle degradation during fasting period. This protein completes the range of native proteins, including Pronativ® Native Whey Protein. Pronativ® native proteins are pure and natural proteins. Thanks to a... Read More