Name: IFF Health Sciences: Market potential for science-backed healthy aging solutions is growing
Uploaded: 2025-04-09T00:00:00+00:00
Duration: 7 min 34 s

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IFF Health Sciences:...

IFF Health Sciences: Market potential for science-backed healthy aging solutions is growing

09 Apr 2025 | IFF Health Sciences

Benjamin Milhau, regional marketing lead EMEA at IFF Health Sciences, dives into the growing consumer interest in products that support longevity and well-being, for example, in mobility, memory, energy, and overall maintenance. While the nutrition industry has been slow to respond to this trend, Milhau says it is starting to embrace healthy aging with innovative products. He sees market opportunities for brands that can offer science-backed solutions.

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