At the publication launch of the first pilot’s outcomes in Foodvalley’s Vitality via Personalized Nutrition Solutions (VIPS) program, we caught up with Dr. Judith van der Horst-Graat, the organization’s innovation lead for Food and Health, to discuss the trial’s main outcomes where organizations combined personalized nutrition services and products into one offering. In the VIPS program, Foodvalley aims to create a blueprint for profitable and viable personalized nutrition entrepreneurship models.
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