Name: Chr. Hansen demystifies “probiotics jungle” with global online education platform
Uploaded: 2021-05-31T00:00:00+00:00
Duration: 4 min 17 s

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Chr. Hansen demystif...

Chr. Hansen demystifies “probiotics jungle” with global online education platform

31 May 2021 | Chr. Hansen

The “unharmonized” probiotics scene contributes to consumer confusion, which has motivated Chr. Hansen to launch a global online version of The Probiotics Institute. The one-stop-shop educational platform helps consumers navigate the “probiotics jungle” and demystify the human microbiome. Linda Neckmar, VP of commercial development, details why the company has developed a separate version for the Chinese market and how the move coincides with wider company strategies.

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